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In 2012, there was a movie Prometheus, where a character Peter Weyland makes a [speech](https://www.youtube.com/watch?v=E4SSU29Arj0) in which he lays out how its gonna be, to shock and disapproval and applause. So I always wondered, who is **our** Peter Weyland? Of our era? Well I think that man is [Michael Saylor](https://www.youtube.com/watch?v=wdJFeSY8UVk), when I listen to him, I feel like this guy has seen the future and is telling us how its gonna be.
It's literally just interaction with the club. You can buy 1 token that costs 2 bucks and you can play games, meet up with players, exchange SSU points for game tickets, signed shirts. Recently Atletico Madrid fans could play in the stadium and even a former player of the club ( Diego Forlan ) joined them. All the engagement clubs were doing for free on Facebook and Instagram are basically being monetized now through Socios, so it's extra revenue for the clubs.