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tldr; Insane Labz, a nutritional supplements company, launched a cryptocurrency token, LABZ, and used online trolls to impersonate celebrities to promote it. This scheme temporarily inflated the token's market cap from $3 million to $15 million by fooling investors into believing celebrities like UFC President Dana White and MMA fighter Nate Diaz were endorsing it. The impersonators were paid in cryptocurrency for their participation. The token's value eventually collapsed by more than 90%, leading to significant losses for investors. The company did not respond to requests for comment, and the scheme's unraveling has left many questioning the ethics and legality of such promotional tactics. *This summary is auto generated by a bot and not meant to replace reading the original article. As always, DYOR.