Reddit Posts
Nike loses Mbappe to On- here’s why they did it deliberately
Nike - it’s getting to the point where the CEO is hanging on by a thread regardless of how much everyone likes him
$DECK DD: Hoka is taking over the trail and the stock is dirt cheap (11 P/E)
Past month: ADS -15 %, NKE -12 %, ONON -31 %, DKS -38 %, DECK -18 %, LULU -22 %.
Nike management will pump the stock when they report earnings on Oct 1.
Nike stock - I was wrong in the particulars, right in the bigger picture
Nike, Dicks, On Running, Lululemon, Deckers (Hoka), Adidas are ALL in the read year to date, some more than others. Do people only buy sneakers and sportswear at Ross?
🚀 $ONON YOLO DD: DAD SHOE MARKET IS HERE 🚀
Why did On Holding (ONON) crash ~20% today?
Pre-Market Gainers and Losers for Today (August 11, 2026) 📈 📉
Fast Growers portfolio: rddt, figr, onon, app
Fast Growers Portfolio: RDDT, FIGR, ONON, APP
$BIRK May 13th Earnings DD: The Triple Tariff Catalyst. Why Illegal Taxes and Refund Claims make this a $55+ Stock.
$ONON — Strong earnings & raised outlook
Things are in transition. Long term thoughts.
$ONON jump on now or wait till September ends???
Easy money, head in the ONON clouds
Pre-Market Gainers and Losers for Today (August 12, 2025) 📈 📉
$ONON & $NTES 9/19 Options ($50k YOLO)
Why do you think Warren Buffett hates Nike stock ($NKE) so much?
Nike stock cut to sell as U.S. business faces challenges
Your moves on on-running (ONON)?
Hot Stocks: USX nearly quadruples; ONON jumps on earnings; ALT, AG plunge
On Holding stock accelerates on strong sales, margin expansion (NYSE:ONON)
$ONON - The Switzerland shoe company that's taking over the Middle Class
Losing money? Here’s your redemption play: $ONON
For such a large well known sports brand with leading sponsorships, can UAA not seem to expand growth?
ONON might make good shoes, but they are already worth more than LEVI?
$ONON, I like their shoes and stocks.
Mentions
Nike is cooked bud. Look at the market share. I like ONON.
You have to take into account that expectations have already been lowered as ONON, DKS, LULU all crashed 20-30 % on earnings. NKE is down 15 % since.
For a long time I’ve expected them to do exactly that; kitchen sink expectations, get the bad news out of the way and prepare for the CMD. And maybe that’s what’s going to happen. But I also see a scenario where they’ve simply had enough especially due to all the negativity in the last 1-2 months. I don’t think they expected the share price to crash as much as it has. But then, ONON actually just did it- lower expectations when reporting earnings, saw the stock crash and then at its Investor Day pumped the stock with ambitious sales targets.
ONON is coming for NIKE,a lot of superstars switching their allegiances eg Mbappe few days ago
This makes a lot of sense. What are your thoughts on ONON?
thx ONON for pumping i can now afford shoes
I expect a pretty gnarly next few years from ONON. Taking over both Nike and LULU market share. Was a beach club in Vegas and saw the people at the tables wearing on cloud shirts.
Probably won’t see ONON below $30 until it goes out of style like LULU did
Can my $NKE be like ONON :copium:
ONON is one of those affluence stocks that will crush even when you and I can’t afford gas or food
This ONON run is legendary
ONON stuck would be better if NKE and LULU weren’t tainting the whole sector with mediocrity
I think NKE will do well. Generally when everyone has a negative opinion in something its close to bottom. Unless they go bankrupt. They are clearly looking to trim the fat. I know NIKE , i never heard of ONON till just right now. So NIKE still has strong recognition for now....
The thing with ONON is that they have over a billion in cash and they lack brand awareness. They can pretty easily consider this signing a brand deal and it would almost be worth it IMO. On top of the NIL of Mbappe they’ll create some cleats that have potential to gain traction & boost brand awareness even more🔥. As a shareholder, I saw this deal coming a month or two ago and I can’t wait to see how it plays out.
Jefferies downgraded ONON to sell and lowered the price target to $20 after the Mbappe announcement.
I for one never heard of ONON until I read this post, the moat is that outside of a specific sub-clientele I don't think it matters much. Uniqlo and UA are also less recognizable. Nike also simply has some near irreplaceable products to some, like the Airmax shoes. The issue is, they can't grow on them, or football (non US variant) related shirts.
Just how ONON grows it. By taking market share. I’m not saying they will. That’s why I said ONON is the better buy. But you asked how…
Onon with the slightly higher PE (18vs17) but at least growing revenue vs Nikes declining. Clearly at current levels ONON is the better buy.
I will buy ONON shoes, my general 🫡🫡🫡
Nobody look at ONON’a ytd performance
ONON dropped like 30% just recently. I bought them right after the big drop so it's a good news for the brand and investors. Long^
[https://www.gq-magazine.co.uk/article/kylian-mbappe-on-football-2026](https://www.gq-magazine.co.uk/article/kylian-mbappe-on-football-2026) Mbappé news could give ONON a short-term boost
LOL Nike lost Kylian Mbappe to ONON They can’t get a win
You have too big of a position + position based upon no real thesis beyond anchoring bias ("it's Nike, it's always been good right?" "look where it was 6 months ago, what if it got back there?") If you had a more reasonably sized position you'd have more patience and not be posting copium 2 weeks after the last NKE post of yours I responsed to. "If Nike stock crashes another 20 % on earnings similarly to LULU, DKS, ONON," The issue becomes consumer. ONON cratering, LULU cratering, DKS cratering in large part because buying Foot Locker was a bizarre decision. If the industry isn't doing well as the consumer struggles with gas prices (and everything else prices), NKE isn't immune from that - "it can't go below 40" becomes "it can't go below 35, right?" "The only reason Hill hasn’t already been sacked is because the board recognizes that his predecessor left the company on a path that takes a long time to recover from." And investors don't have the patience for that, as I noted in the prior thread. "China are epically failing." "Nike’s China business has shrunk 30% since 2021, with annual revenue hitting its lowest level in eight years at the end of May." (https://www.cnbc.com/2026/07/29/nike-china-sales-decline.html) "So he’s going to pump the stock somehow. They won’t be conservative with guidance. They’ll be optimistic. They’ll say the turnaround will be faster than expected. Something like that." Copium and I really don't like these kinds of major turnaround bets that are both backward-looking and have no patience but hope for your sake you're right.
I'd go with something that is growing but equally beaten down like ONON or DECK. NKE and LULU will have decreasing revenue next year
Nike needs to change their story back to excellence before I consider it a buy. They used to be the face of excellence: Jordan, tiger, etc. they lost that. Until they bring that back I don’t think they’ll get anywhere. Personally everyone I talk to likes On shoes better (not saying ONON is a better stock since it got beaten down too) but if I were to pick between On and Nike right now, it’s On all day
I'd much rather own ONON. NKE has negative revenue growth next year, while ONON still growing at 15-20% rev and earnings with a lower forward P/E and a PEG of 0.6 vs NKE's 2.05
ONON up 2 sets to 1 on LULU
I’m very surprised to see the stock close below $37. It’s clear people and analysts are in disagreement about this. You have Bernstein with a fresh price target of $68 and Morgan Stanley in the other corner with a $31 price target. It’ll be interesting to see where earnings take the stock on October 1. DKS, ONON and LULU all crashed dramatically. If NKE is the outlier that rallies 10 %, I’m sure a robust floor will be established around $40. If earnings disappoint it might test low $30s. If that happens, I’ll just remind myself that the stock will recover eventually.
That sector is fucking cursed. DECK, ONON, BIRK are all just getting wrecked. Their sales aren’t even decreasing, but it’s really weird watching them all trade down together.
I like ONON way better
Im down about 13-14% on ONON. Usually I stop loss around 15. I understand nike and lulu but I thought ONON was different.
That doesn’t explain why ONON, ADS, Puma and others are falling though.
The gap between the two leaders and the rest is the more useful number than the bottom call. Nike and Adidas at -12 to -15 beside DKS at -38 reads as the category being sold, not the companies. In a sector flush the tell I wait for is the worst names stopping making new lows before the leaders bounce, because that's the seller running out, not the buyer showing up. Has ONON or DKS put in a higher low yet, or are they still leading down?
My ONON stocks taught me not to invest in fashion, oh well you live and you learn
Seems a lot of shoe brands are in the shitter. NKE, DECK, ONON .... yet the one that is actually doing okay is CROX. Freaking Crocs, go figure.
it is not uncommon for stocks to do well after removal from a major index. they are often down in anticipation of removal. further the stock shifts hands from passive ETF investor to a stronger hand - someone with a thesis behind the stock. At a p/e of 18, NKE isn't exactly undervalued yet. But this is a brand making a comeback while, ONON and LULU self immolate, and HOKA is flattening out. I expect NKE to reassert itself, not to its heyday but past Tim Cook's buy point
ONON is a far more promising investment in this sector. NKE is dead
Imo, ONON is the best value in the sports apparel and shoe sector
they are fucked all shoe companies are fucked, even ONON
Lmfao I thought $ONON was $ONDS and I was like what? Drones sponsoring football players? 🤦♂️
Is it a good time to invest in ONON? It's 52 week low
So finally time to buy as same as ONON stock
nah, I'd rather buy ONON at these prices if I had to choose one
Bless you ONON, keep running Got $32 C that expire 8/21 and they are finally about to print
My dad started wearing ONs and they dropped 20%. Im going all in ONON
Check out how ONON did on their earnings yesterday… they aren’t winning anything
Should I sell ONON? It 💩 the bed yesterday.
LITE earnings call has happened. The implied move 13.7%. Actual move +3%. ONON implied move, 10%, actual was -21%. What the hell is going on? LITE should fly and ONON should have stayed flat wtf
At the equestrian barn and all the riders have their shoes off for boots. All ONON ☁️ 🦘
Anyone in ONON for the recovery?
if you have a pair of ONON... your wife has a bf
ONON... guess they aren't selling enough fat white guy shoes
My ONON spreads are flat
My ONON calls are toast
Plz stay down ONON, the lottos have to print
ONON stocks + 5 options; SMCI stocks + 3 options; LITE 20 shares; JD stocks + 5 options
Thoughts on a PUT on ONON? Seems like no one wears that crap anymore
ok bois, my covered calls fucked me today which means I have ample cash available. Thinking of short atm puts on ONON --> SMCI and LITE, then long puts on CAVA, followed by puts on CRBS and short atm puts on LUNR
There is no such thing as a floor for stocks. Look at a long-term chart and you won't see it. Tim Cook buying at 60€ tells you all you need to know about his investment skills. Nike seems to have made a pivot to dividends. Ok, fine, but there are no signs for any upside potential. Even for a dividend stock, you want growing revenue and earnings. With Nike there is no sign of that. So you get dividends, but the stock doesn't move, which basically just means you are parking money in a stock, rather than a bond, but with the added risk of a stock. What good are 10 years of 3% dividends, when the stock drops another 30% in those 10 years? Nike has the international distribution network to sell a lot of stuff, but they muddied the brand so much, that there is no chance for any hype and explosive growth whatsoever. Nike is not cool, it's meh, it's for consumers who don't care about brands at this point. Consumers buy Nike products because they are in the store, not because they want to buy a Nike product. It's a volume game. That works to a certain point, but it comes with much smaller margins than the competition. Other brands that are actually in demand can get much higher margins, like ONON or DECK (Hoka). And then there's the overall problem of Chinese companies taking market shares, so how big can you get as a western high margin sports brand, if China mostly buys Chinese brands now?
ONON has a difficult road ahead in a market that kind of violently knocked LULU and NKE from dominant positions. I think ONON has a chance because the founders are back in control, LightSpray technology decreases lead times that plagued LULU, and they are able to walk the line between a strong brand and strong performance. This allows them to target a premium customer at a premium price and deliver a cool and high-performance running, tennis, or hiking shoe. My belief is this strategy will lead to outperformance while analyst expectations are relatively low.
RDDT: if I'm gonna waste time on it, might as well make some money off it. ONON: I'm averse to clothing brands because trends are constantly changing and hard to predict since it's not rational.
Well I think that's part of why we see the rise of protein. If you haven't noticed, all the snack makers are really pushing out more protein. A lot of medical device makers have been on a downward slide for a while, since being lighter leads to better overall health effects. [https://www.nbcnews.com/news/us-news/smaller-portions-protein-glp-1s-are-quietly-changing-chain-restaurant-rcna254178](https://www.nbcnews.com/news/us-news/smaller-portions-protein-glp-1s-are-quietly-changing-chain-restaurant-rcna254178) With working out, not sure as much. I know GenZ seems to be healthier and run clubs seem really in right now, but ONON and like NKE still aren't really performing well. I think there is a lot of Chinese running shoes that are popular on the running sub reddit. Stephen Curry just signed a deal with Li-Ning, a Chinese brand. [https://sports.yahoo.com/nba/breaking-news/article/stephen-curry-signs-new-shoe-deal-with-chinese-company-li-ning-reportedly-worth-over-400-million-after-under-armour-split-221435271.html](https://sports.yahoo.com/nba/breaking-news/article/stephen-curry-signs-new-shoe-deal-with-chinese-company-li-ning-reportedly-worth-over-400-million-after-under-armour-split-221435271.html)
Medium term bet on $ONON. Serves the top of the K and doing really well, and anecdotally see them everywhere.
This is how I know my ONON shares are cooked, fundamentals don't mean much when it comes to fashion brands
What about ONON? I love their shoes and their clothes look cool. They’re expensive for sure. But I see Ons everywhere.
Market has been sleeping on Cloudmonster. Finally some green for ONON
ONON all they had to do is say "agentic AI" and stock would pump 15%, yet they failed
ONON is trading like CELH 🖕🏼
Anybody holds ONON puts
To buy quantum puts or inverse leveraged ETFs? Also thinking ONON calls
Do you think ONON is rotating to AI this week?
ONON puts because I hate the ticker choice
NKE still trades at 2x ONON’s multiple NKE revenue -3% YoY ONON revenue +30% YoY Doesnt make sense ⚠️
Dumb move by not buying ONON puts when dad shoes have essentially ruptured my Achilles tendon. Bagholding until I can buy a new hip, knee and ankle
Need DoD to sign a contract with ONON for ‘boots on the ground’ 🥾☁️
ONON is 4% of my port. I’m on my feet 12+ hours a day and I haven’t had this bad of crippling back pain and Achilles tightness since I started wearing the SurferMax3. Puts for ONON and calls on chiropractors
Calls on walking shoes - Nike, ONON ?
$ONON. actually a much better investment
First time seeing ONON shoes/apparel at Dicks and I’m starting to think their quality is going to shit. Like straight up Gildan sweatpants
Got rektd on my bull case theory for ONON clouds and GRFS ☁️🩸
Never buying farther out options. Got caught in liquidity hell on ONON. Made only 30% 😒
$ONON https://finance.yahoo.com/m/3f149bf5-5844-39b2-a5cf-171acf4a905c/on-holding-posts-higher.html 14% drop