Reddit Posts
Bright Mountain Media, Inc’s Wholly Owned Subsidiary, Wild Sky Media, Announces Deal With Taboola.Com Ltd. (TBLA) A Global Leader In Powering Recommendations For The Open Web
Massive BioNTech spike today despite bad news. Why?
Best Fashion Stocks to Buy Now in 2023: Top Clothing Stocks
Is it time to sell Crocs(CROX) after 165% rally?
JMP Securities issued a positive rating yesterday on Freshworks.
Bucillamine could be a game changing drug in the course of the pandemic
Recycling EV Batteries Is The New Form of Mining with Double Tailwind. Why LICY Seems Finally Ready to Deliver
UA/UAA (Under Armour) in freefall – how come?
Stock in Freefall for a Company Whose Product is 12-24 Months from being Government Mandated
The National Bank of Ukraine Fundraising the Armed Forces
Should I sell stocks and just buy the SPY?
Should I sell my shares and just put it all in the SPY
Weekly gainers: top 5 companies by the growth of job openings over the last week
My 10-week report of auto investing platforms (mostly robo)
$UAA… he was right. I hope you got in. Cashed out my 22s for 4.2k profit.. bought 19s for $UA on Monday , cashed out for 1k. Currently sitting on 25 calls and my 30s are drowning but I will roll tomorrow. For everyone saying that my theory wouldn’t work… it worked Consolidation+Catalyst=good returns
$UAA $UA Short Ratio (Days to cover) 2 days left until earnings with many analysts raising PTs this week.
$UAA short ratio (days to cover) 2 trading days left until earnings
$UAA $UA Short Ratio (Days to Cover)
$UAA $UA short ratio is 59. meaning shorts have 59 days to cover making it extremely difficult to do so. A high short suggests that the stock is rallying and if more people are buying the price will rise. Shorted shares= 307,887,000 Outstanding UAA shares=454,000,000
Google is in the hottest antitrust seat, but Apple and the rest of Big Tech shouldn't breathe easy
AMC Theory.. don’t claim to the smartest guy ever, but I read between the lines well. but would love to farther this conversation with smarter people than myself!
AMC Theory… don’t claim to be the smartest cookie. But I like this theory. Disprove me if you need too, I don’t have a problem with it at all.
Am I missing something on $T .03 off break even plus dividends apes hungry, $UA, $NOK, are low and read to go right? Help I'm new to options!
Am I missing something? T is .10 cents off break even and .52 cents dividends for a couple Q? That UA and NOK look read for a push? Little advice I'm new to options side.
Mentions
Pray for me I'm buying UA
Doesn't the UA CEO have his lips firmly around 🥭 dong? I guess he has it in his ass now too...
I think this is about as good of a take as any. > Here is the main reason of this stupid War. Chevron & Exxon said NO in January to Capex in Venezuela With $60 Oil. But just 24h after Iran War and especially with Oil at $100 a Long Queue of Big Oils is ready to please POTUS. The Plan is to endures Iran War at least for 1 year...The time needed for having Capex deployed in Venezuela. > EU like during RU-UA will now have no alternative to buy A LOT of Dollars to pay Oil from USA. Fix US Trade Balance via IR War. trump not worried about dollar going doing and he said "I can make the dollar go up and down like a yo-yo." And yesterday announced no intentions of oil export restrictions. If high oil prices were a concern they would be limiting exports like other countries. But they are not. They want higher oil prices and to export to countries affected by this war.
I think this is about as good of a take as any. > Here is the main reason of this stupid War. Chevron & Exxon said NO in January to Capex in Venezuela With $60 Oil. But just 24h after Iran War and especially with Oil at $100 a Long Queue of Big Oils is ready to please POTUS. The Plan is to endures Iran War at least for 1 year...The time needed for having Capex deployed in Venezuela. > EU like during RU-UA will now have no alternative to buy A LOT of Dollars to pay Oil from USA. Fix US Trade Balance via IR War. > trump not worried about dollar going doing and he said "I can make the dollar go up and down like a yo-yo."
yeah if US cant employ lessons from UA
It’s crazy how fast that hype cycle shifted! The lawsuit claims that while we were all wearing the gear in high school, UA was hiding the fact that demand was actually dropping by 'pulling forward' orders from future quarters to hit their numbers. When the truth came out, the stock took a massive hit.
I don’t think you quite understand how powerful the Russian Navy is. Their warships can become submarines (albeit with a little help from UA). Now no one can beat their stealthiness underwater, until a sailor decides to go out for a smoke. /s
$UA all day erry day all night.
They've changed their ticker symbols: it went from $UARM at IPO to $UA and then in 2016 to $UAA (Class A shares) and $UA (Class C shares). The split was to do the voting/non-voting shares thing -- which is a good sign it's time to get out of a stock.
JBLU had a rough day but I think its going to get absorbed by United this year. UA said no last year- but they have started working in getting JBLU customer used to using their platform. Also orange removing anti trust peeps. JBLU C5 2027. JBLU shares.
Props to the guy who posted about UA a month or so ago, I sold too early but it's running
2000s $UA toxicwear GOATed
if you never dry humped in the original microplastic $UA lax shorts I don't even fucking know how to tell you bro
I see your AI Slop and raise you with my AI Slop AIRE Analysis 🌍 United States 💼 reAlpha Tech Corp. • Real Estate • Real Estate Services ━━━━━━━━━━━━━━━━━ 🎯 SCORE: +0.263 (95% confidence) ⚪ SLIGHTLY BULLISH 💰 Yahoo Finance: • Price: $0.31 • Market Cap: $40.7M • 📊 Volume: 975.5K • Day: 📈 +0.42% • Week: 📉 -4.51% • Month: 📉 -28.76% • Float: 95M • 52w Range: $0.14 - $2.08 🔻 DEEP DISCOUNT (-85% off high) - bargain or garbage? 📊 Historical: ATH $575.41 (-100%) | ATL $0.14 | Age 2.3y | (IPO 2023-10-23) • Analysts: 2 covering | 🔴 NONE 🎯 Target: $1.30 (+318% upside) 💰 Debt/Equity: 0.05x (HEALTHY) 📊 Profit Margin: 0.0% (BREAKEVEN (barely)) • Short Interest: 📊 5.8% of float | 1.2 days to cover • Institutional: 📊 4.2% Top 3: Vanguard Group Inc (1.5%), Blackrock Inc. (0.8%), UBS Group AG (0.8%) 👔 Insider Trading (90d): Buys: 0 | Sells: 0 | Grants: 7 Recent Transactions: 🎁 2026-01-30: GRANT 14,778 shares ANGELIS DIMITRIOS J (D) - Director (23.0% of holdings) 🎁 2026-01-30: GRANT 414,230 shares DEVANUR GIRI (D) - Officer, Director and ... (1.4% of holdings) 🎁 2026-01-30: GRANT 14,778 shares COLE BRIAN D (D) - Director (3.9% of holdings) ━━━━━━━━━━━━━━━━━ 📈 CHART ANALYSIS: 🔴 BEARISH Score: -35 pts • 🚨 Falling knife (down 93% from high) • 💀 Volume dying (0.1x) • 📉 Losing momentum (-29% in 30d) ━━━━━━━━━━━━━━━━━ 📋 THESIS HEALTH: 🟠 WEAKENED (53/100) ⚠️ Dilution: Shares +126% 🟢 Good News: reAlpha (Nasdaq: AIRE) Announces Na... (Dec-30-25 05:00PM) reAlpha (Nasdaq: AIRE) Signs Defini... (Dec-22-25 04:30PM) 🏛️ SEC: 🟠 WARNING (45/100) • IPO: 2y 10m old ⚠️ Shelf registration active (filed 2025-05... ⚠️ Serial diluter: 9 offerings in 1 year ━━━━━━━━━━━━━━━━━ ━━━━━━━━━━━━━━━━━ 📱 REDDIT SENTIMENT (2 posts, 7 days) Social media speculation - trust at your own risk 📄 Reference Posts: 1. a real retail turnaround - UAA & UA 🟢 today by u/investor57347 2. $AIRE - reAlpha Tech is reinventing real estate... 🟢 today by u/One-Dingo1220 ━━━━━━━━━━━━━━━━━ ━━━━━━━━━━━━━━━━━ 📋 TRADING SUMMARY 🟡 MODERATE RISK (low discussion volume, minimal institutional backing) Strong slightly bullish signal showing strong losses (-28.8% this month) . Key factors: deep discount (-85% off high - value play OR dead money). ⚠️ Risk factors: minimal buzz (2 posts - ghost town, nobody cares), very low institutional (4% - smart money said fuck this). 💼 TRADE SETUP & STRATEGY Key Bullish Factors: • Strong positive sentiment Key Bearish Factors: • Very low institutional (4% - smart money wants nothing to do with this shit) • Minimal buzz (2 posts - nobody gives a fuck) • -85% off highs (cheap for a reason - it's garbage) Recommendation: 🔴 AVOID - Late stage pump. You're the exit liquidity. GTFO. ━━━━━━━━━━━━━━━━━
> ...them to lower the security... Disingenuous nonsense. Imagine pretending their standards are even remotely close to safe. > ...UA standards only care for people inside the vehicle... That is a lie. UA standards are also designed to protect pedestrians, cyclists, and occupants of other vehicles.
Thoughts on Under Armour $UA? I like the 1M chart
I am confused, why do you want them to lower the security standards to US level ? To cut costs ? US standards are very low, it's why they can't be sold out of the country. To be precise, UA standards only care for people inside the vehicle, so for this purpose they are at the same level as others. But they are typically extremely dangerous for pedestrians, and other cars. On the list of forbidden stuff, the hard "protections" in the front. Those do nothing to protect anyone, but since they are not pliable, getting hit by them will cause massive injury. The fronts is often too high / large, risking much worse injury. Lack of pliability means others cars might take more damage in lateral shock.
I sold all my UA at 7.50 yesterday. I've never timed anything that well
#TLDR --- **Ticker:** UAA / UA **Direction:** Up 🚀 **Catalyst:** "Canada's Warren Buffett" (Prem Watsa) aggressively acquired 22% of the float + Kevin Plank returned as CEO. **Vibe:** Founder Mode ⚔️🛡️ **Prognosis:** Long Shares & LEAPS (Turnaround play with shrinking float)
My UA calls are ripping
Without a fucking doubt. They fell for three bullshit reasons 1. Short Reports that predicted money laundering and fraud. LOL 2. Google Project Genie. APP literally divested their games business. If anything, if it’s easier to make content then they benefit because the proliferation of new content means you need help with UA to get your content out there. If development is cheaper then you have more money to spend on ads 3. CloudX entrance APP has too strong of a lock in effect with publishers due to MAX. You need to mediate with them to use Ad ROAS campaigns and their whole flywheel effect is due to them having a closed data loop. This stock is so oversold it’s crazy
I've been buying UA it's going to 10
ONs and Hoka. Those are cute. How many athletes use those and are sponsored by again? Remember when UA was suppose to knock Nike off the throne. That lasted how long? Does ON and Hoka even have soccer shoes? Or basketball shoes? Business wise Nike will be Coca-cola/ McDonald's while everyone else is Pepsi / Burger King. However that doesn't mean Nike is the best share to own. Due to how many Saturated water down stocks in the open market for Nike. Nike be wise to do a buy back.
Which soccer team wears Hoka? College football 1st time in over a decade a Nike school didn't win. Funny want UA an growing brand and was suppose to take down Nike. How that work out?
PLTR calls, CMG puts, GOOG calls, MSTR puts, UA puts !remindme 1 week
I’m not upset, I just called out 2 points that were off the mark. I didn’t mention anything about Nike losing market share to competition — you’re somehow confusing what I actually said. What I said was: the 2 points raised were wildly off the mark: 1) Under Armor as competition or “eating market share”, and 2) Nike not making good quality products. On 1): Under Armor has lost a ton of market share, and is closing stores very quickly. They’re in disaster mode. Their brand deals with athletes are falling apart. They are not “creeping” into markets Nike dominated, they are creeping into oblivion and likely bankruptcy. UA has become a diffused discount outlet brand at this point, one step removed from being obsolete. On 2):Just because others also make good quality products and there is competition does not mean Nike makes poor quality products. That’s a logical fallacy. It just means others also make good products and there are other choices. Nike makes great running gear. Whether people want to pay the premium or not is another topic (I did), but that doesn’t mean it isn’t quality. Conflating two concepts and coming up with a single half baked conclusion is what I took issue with. Lastly, your post reads like AI slop. Please tell me you didn’t run my comment through ChatGPT for pointers.
this is such a dumb post and the reason why people should not come here asking for advice. Did you really just mention Under Armour? UA will be lucky to survive the next 3 years. They will probably get bought by private equity or a bigger player for pennies on the dollar.
2k in AAL, 2k in DIS, 2k in PYPL, 2k in BBWI, and 2k in UA. Thank me later 😂
Interesting timing, owners of UA are heavily buying the stock recently I track insider activity closely, but how does the company do in terms of its financials?
Interesting timing, owners of UA are heavily buying the stock recently I track insider activity closely, but how does the company do in terms of its financials?
I bought a few shares of Netflix so buy UA
Chart seems decent. Debating if I wanna go into UA or NFLX.
It’s a as well known brand. We can argue about the quality but its brand equity and high level of awareness is among the top in the industry. Also, gross margin is very high (higher than that of Nike). So from this perspective UA has a lot of optionality: capable management can easily turn it around. From the valuation POV, 4/share required just a very little growth and margin improvement. I thought it was very doable considering coming back of the founder, cost cutting, interesting new commercial, and pipeline of new product. TLDR: cheap with a ton of optionality.
Why is everyone suddenly buying calls on UA
UA is a dying brand and company. Good luck
UA calls are actually working out... for now
Bro wtf... UA is up 35% in last month. What is this 2015?
Bro wtf... UA is up 35% in last month. What is this 2015?
Delta has kinda gone to shit. AA, UA, and DL have never been more of a commodity.
They have different quality tiers with different distribution end points. The highest quality goes to sponsored athletes and the “official” UA stores and maybe some higher end sporting goods stores. Then a tier for the large sporting goods franchises which might have a blend of the high end stuff and another tier which is the UA outlet stores and the discount stores (inc. TJX companies) which used to be overstock but now a mix of ordered and overstocked. Anywhere in the states with an outlet mall that is still alive; you’ll find a similar model from those brands that seem to be at every outlet (Gap, North Face, Nike, Columbia, etc)
UA is what the troops wear under their uniforms
Anyone interested by large amounts of insider buying within NAVAN and UA?
Hummm. Better close that soon. UA is shit and will remain shot because their products suck, their management suck and it will continue to dip. It dead-cat bounced, I would take the profit now. Maybe you get another big move tomorrow if tariffs are struck down. I’ll take profit. If you want a Clothing Apparel turnaround, $GAP is my favorite play. They have been turning around the brand over the past 6 quarters, management is very solid and they should deliver great returns this year while being valued <12x PE with no debt. Nike is most likely a good play as well.
V Prem Watsa (ceo of fairfax financial holdings) bought $138 million worth of shares a couple weeks ago, probably a pretty safe play source: https://financhle.com/company/UA/employees insider trade history section
That and their main supplier is bogged down in UA.
Yes, UA grad…used to see Julio/Ingram every day
Buy buy buy Just compare all fundamentals to its competitors its undervalued Buy UA also
Wait…what’s going on with UA? Any deals announced
Some of it was just growth. Some of my big winners are UA, I was into that stock really early on. I’ve had MSFT since around $30. Shopify was also a big gainer for me. Didn’t start out with a huge amount in any of them. Wished I would’ve put more in them. But they grew to be big parts of my portfolio. Except for UA. I sold that one at a good time and put it into Shopify.
UA Under armor? I like the stock. 10 year low Only way is Up! 🚀🚀🚀🚀🚀
I only implied LULU could become irrelevant like UA and GAP if they continue on the path they're on. Never suggested they were in direct competition with them.
you are not wrong, but these are all totally different companies from LULU i just think LULU is not the "it" brand even in their space and could be headed to where UA is in a few years
It’s a million times better. I’d never buy UA, but have several pairs of lulu
Investing in individual stocks is investing in a company - not the broader economy. I buy companies that consistently increase shareholder value through growth in top line, bottom line, profit, margin, dividend etc. A company can be doing great, but macro issues pull the stock back. But in the end, the great companies always rise. I suppose if you are just playing speculative and hot plays, it may make sense to follow the trend. But 7-18+ years in stocks such as MSFT AMZN NFLX MA V NVDA AVGO and I'll continue to keep adding and holding over time as long as the company continues to perform. It is quite difficult to match those gains trading in and out so many times for a small slice here and there, and needing to be "right" on the majority. I just need to be right twice, when I buy, and when I sell. I am up so much, short of major disaster, being right is almost locked in - even if cut in 50% it's still postive trades. And yes I've had losers along the way that I dumped when outlook went sour - UA is one of them.
Maybe. Signature athletes parted ways with them do to political differences. No one under 40 sees UA as a cool brand. They are mostly Marshalls and Ross buys at this point. There displays are next to brands like Nike, Adidas, and NB which are all more sought after. Not to mention lululemon, gymshark, etc.
Well, UA is taking over JetBlue already.
I doubt it. Southwest is too dominant in most markets to be absorbed by the other Big 3 airlines. It would also not pass antitrust review. They didn't let Spirit and JetBlue merger. You think they will let DL, UA or DL buy out Southwest?
Thoughts on UA looking like a short squeeze prospect?
It is 100% to skirt sanctions and to sell Nvidia Jetson boards to Russia for use in their Geran suicide drones. UA has already published countless instances of finding Jetsons in the wreckage of Russian suicide drones.
Hold! Once the UA govt reopens you should be in a much better spot
https://preview.redd.it/wanf8xo6ikyf1.jpeg?width=4000&format=pjpg&auto=webp&s=8d6b70edb6e9de5f47e58252922052532e966071 Do they literally have a photo of them training Amazon employees about their tech right in front of our faces on their website?!? Holy hell. [https://youtu.be/h-PRYKTifoQ?si=4zOb5Dqz6u3UA2dW&t=82](https://youtu.be/h-PRYKTifoQ?si=4zOb5Dqz6u3UA2dW&t=82)
I’ve been adding a small bit to my portfolio every time I deposit. I think UA is an amazing brand, very popular where I am from. Think their active wear is the best around, maybe not their shoes. I believe it’s a big company that will bounce back.
UA and forget about it for a few months
Sell now & buy UA and forget about it for a few months lol you will make your money back!!!
I probably wouldn't believe it because it likely doesn't represent facts overall. In general, from a number of metrics, the war is going much better for Ukraine than it was a year to 18 months ago. I expect artillery ammunition to reach parity sometime in mid-2026 and that's probably about the clock running out on Russia's ability to conduct offensives. Is it likely to stalemate from there? That's pretty likely, yes, but UA has shown some resilience. It's awful that the cost in men is so high.
There's a lot of subsurface corruption in the US as well. The question isn't waste but growth and potential. Investing in UA areas that might have growth when others view it as risky... I'd do it. I'd also treat it as a gift and a gamble and not expect that money back.
Ive won many predictions about global macro processes with my professors when I was studying. For me predicting that, until 2025 russia will invade UA with conventional forces and get stuck, done that for me, weirdly. Motivation is to help manage my, wife's, and other families money in markets, because they fear to do something and I dont want for them to pay to some middle man (banks&other shitheads). So people trusting me makes me make good and more risk averse decisions not only for me but others. It is pretty much above market constantly. I just choose industries, not exactly individual stocks per se, based on global processes, real value. Buying shit before it gets cool, hyped, normies start talking about it, etc. .
Gold has been going up like this since 2022. I basically full ported into gold and natural gas as soon as UA war started and after they confiscated Russia's foreign accounts. I'm still DCAing gold as of this month. Easy 10% to run to mirror any continued dollar weakness.
>u/Ok-Psychology7619 >Isn't "they" used to refer to multiple people? Hazardous is only one person they /T͟Hā/ *pronoun* 1. used to refer to two or more people or things previously mentioned or easily identified. "the two men could get life sentences if they are convicted" 2. used to refer to a person of [unspecified](https://www.google.com/search?sca_esv=edf73f0f6f15f888&rlz=1C1ONGR_enUS1082US1083&sxsrf=AE3TifNVgZLdxjOiNkN8cnnIYlXDZaGUow:1759336067410&q=unspecified&si=AMgyJEuOnAWW0Co4MNdoFOPUEMGAhKXKoMTVZVsMD6PkKUxmRJjyVR6FuzjZM62rJhi3RaCSXEh4Ge6MIsuq9siSculAfM-UA1wAXLp80qjtwx2yNcFoBpE%3D&expnd=1&sa=X&sqi=2&ved=2ahUKEwiws9rKtYOQAxUv48kDHaq8AGwQyecJegQINBAW) gender. "ask someone if they could help"
It popped up on my scanner I also have $WEN , $UA , $DC $UTI some bangers $RR too 🌊🌊 I’ve done plenty research the deals between these 3 companies man is wild https://preview.redd.it/n79xaftq87sf1.jpeg?width=1024&format=pjpg&auto=webp&s=cc7597613d4deb69ad7844102c65bc80ff31c772
It's collapsing Wed with government shutdown. One man has the record for longest UA govv shutdown. One man wanted tariffs and crashed the market in March. One man wants to fire thousands of government employees before the holidays. No social security check or health care for you.
I used to know the marketing team at UA and did some high profile events with them. They would spend money with absolute abandon, like it just didn’t matter. Telling vendors to “pick a number” when they would express that it was going to be difficult to do what they wanted. The bizarre thing was that some of the top people had worked together previously at a cell phone / telecoms brand that also effectively west bust and they’d reminisce about this heady days of unbridled spending (aka partying). If they haven’t completely changed culturally, I have zero hope for that company.
Betteridge's Law of Headlines. UA is a Walmart brand.
I think the bigger issue is that Under Armour's marketing department was woefully not up to the task. After the Dubs 2022 title and the USA olympics win last summer, it took UA forever to bring stuff to market. When a Nike player wins something, that shit is in the stores in 15 minutes.
Bad bets on some endorsements, Cam Newton and that ballerina??? No new designs, their brand lacked a story, 90% of their merch is just a massive UA logo. Nike just copied their branding and out muscled them with bigger marketing budget. UA needs to stay niche, give up competing with Nike and Adidas, try to compete against No Bull, ON and Hoka.
There was a huge Under armor sale a couple of years ago, and I stocked up. I thought I was cool AF with a whole UA wardrobe. My GF told me UA was lame. Nowadays, I've noticed that many immigrants and older people wear Under Armour at the gym; it's a boomer brand now, she was right =(. PS: I'm a minority, I'm not trying to be racist, most immigrants just aren't hip/trendy
Kevin plank is the problem. Is he still under investigation by the fbi for fraud? This dude has ruined UA and turned it into a meme. At one point, nikes biggest competition to the biggest let down. Who knew you could fuck up a clothing and shoe company this bad.
I bought their shoes religiously for working out the last pair lasted only 6 months finally moved to ON… I still wear a ton of UA gear though but def agree its been sort of a lost decade for them
I do. Nike is for uh..more urban people, Addidas is for Europoors and soccer players. Reebock is a joke. UA just fits me well and looks good IMO
Disagree but only because I love my UA socks. 🧦
I’m decked out in UA gear /sadface
Solid analysis. Brand perception is everything in retail, and Lululemon risks falling into the UA trap of losing its cool factor. Nike's consistent brand reinvention and cultural relevance keeps them strong. Lulu needs to innovate and stay connected to consumer trends or risk becoming another forgotten athleisure brand.
For Lulu tariff is also an issue. You're right Lulu can end up like UA. Hence limiting to 1K in each play. SNAP has a large user base and at 12 B is a cheap price. Someone trying to get a chat app can buy it.
Under Armour is higher quality and more affordable and has way more market share. Lululemon was a fad. UA makes everything from sneakers to baseball battling gloves and catchers pads to football cleats/golf/basketball/running shoes. You’re not gonna see pro sports teams with Lulu logos on TV but you’re absolutely going to see Under Armour products everywhere.
I don’t think LULU is UA. UA absolutely got crushed by their own mistakes. That said, LULU is now facing competition from every angle at a time when consumers are stretched and their pricing, already too high, is being impacted by tariffs (and budgets). I don’t see enough to be a big buyer here, but I don’t see the company crumbling like UA has.
UA is terrible, it’s always at clearance prices cause no one wants it, it’s in no way comparable to Lululemon who people want but can’t afford.
UA really has nothing in common with Lululemon
I get what you’re saying. Fads die out. Wouldn’t be the first retail clothing company to hit the skids. However, LULU is not UA. LULU actually makes quality clothes. It’s entirely possible they don’t reclaim their peak valuation but they’re not going away just yet.
Exactly OPs point - UA was huge in the mid 2000s and 2010s. It was considered premium wear for guys and then all of a sudden their product was all over TJ Maxx and the rest is history.
UA operates on a different model than Lulu. They are mass market.
I think the problem is that you’re comparing it to Nike when you should be comparing it to Alo or Vuori. UA and Nike are a tier below I’d say, but I would also say LULU has been trending in that direction when it used to be with Alo and Vuori.
You ever been to a UA store or bought UA products? Not the same type of company my guy. Lulu and UA are not in the same league, not even close