AAPL

Stop_The_Rain

Well that's it... AAPL is the last nail in my coffin!

Stop_The_Rain

On any other day AAPL would be up 2-3%

brookedow

I bet on this: If: CapEx spending is the problem Then: Apple (AAPL)

brookedow

Apple (AAPL) Neo Apple (AAPL) Wins either way Or Apple (AAPL) Tarnishes their reputation

Comfortable-Sky7801

AAPL green lmfao

Me-Regarded

AAPL is the new store of value

d33p7r0ubl3

GOOG and AAPL aint gonna go below 300 and 250 apparently

VincentHampson

Microsoft (MSFT) — 22% Most stable + diversified revenue (cloud, AI, enterprise) NVIDIA (NVDA) — 20% AI backbone, but slightly trimmed due to volatility Apple (AAPL) — 15% Strong cash flow, ecosystem lock-in Alphabet (GOOGL) — 14% Undervalued relative to AI + ads dominance Meta Platforms (META) — 12% High growth but more cyclical (ads) Amazon (AMZN) — 10% AWS strong, retail margins still meh Tesla (TSLA) — 7% High upside, but highest risk in the group

Personal_Repair_3579

Interesting post - I actually ran AAPL through a tool I use to check fundamentals and it mostly backs up your read, but with a few wrinkles worth mentioning. The moat is genuinely ridiculous. Like, top percentile vs peers on basically every dimension - margins, capital efficiency, pricing power. This isn't a company that's about to fall apart, and the market clearly knows that. But here's the thing that caught my eye: free cash flow is actually down \~9% year-over-year, and Apple is returning more cash to shareholders than it's actually generating. Over 100% of FCF going out the door in buybacks and dividends. Not a disaster at their scale, but it does explain why the market isn't exactly frothing at the mouth. Over the last three years, growth has slowed pretty meaningfully while the balance sheet has gotten safer. Apple has basically been optimizing for stability. Great company to own, maybe not the most exciting near-term story. So yeah, "Apple is probably fine but not about to rip" feels about right to me too. The longer-term stuff - foldable, deeper AI integration, whatever comes next - is what would actually change that. Until then it's kind of just... a really excellent, slightly mature business sitting at a full valuation.

EyeSea7923

Median price target error for Mag 7. Stock Median Error (tight estimate) AAPL ~15–18% MSFT ~14–18% GOOGL ~15–20% AMZN ~18–25% META ~20–30% NVDA ~25–40% TSLA ~30–50% What the data tells me is they are terrible at their jobs.

SavedSaver

On its magnificent journey AAPL got halved several times in large corrections. Few people would hang tight with that.

Prudent-Corgi3793

Based on current prices: - NVDA: 25% - GOOG: 25% - MSFT: 25% - AMZN: 15% - META: 15% - AAPL: 5% - TSLA: -10%

Mysterious_Bit3542

Where will AAPL go

TimelyBodybuilder121

GOOG>AMZN>AAPL>NVDA>MSFT. META is being stupid with money. TSLA is kinda falling behind in the EV market. MSFT is being stupid with decissions but their OS releases are always 1 version sh-t 1 version actually good. 10 was good, so 11 had to be sh-t, 12 will be good. Since everything is relatively expensive I'll just base it on the ammount of least stupid decissions and user or customer retention.

Awkward_Resolve_9511

Oman crude on track at to surpass AAPL? Should we send those Kirkland Ellis retards to negotiate a settlement?

Blade3colorado

Actually, this is quite interesting to me, particularly since it caused me to look at my 3 Fidelity accounts, where I have a total of $2.2 million, albeit, approximately $500k is managed by a Fidelity Team\* (they call it "Fidelity U.S. Large Cap Strategy"). Specifically, I was wondering about the %s in this managed account. It should also be noted that I own 2500 shares of NVDA in my regular Fidelity account, along with a 1000 AMZN shares, and 1100 shares of AVGO (which just joined the "trillion" dollar club a month or so ago). Anyway, I highlighted the "% Of Account" column and of the approximately 150 stocks this Fidelity Team has me in, VOO is the highest at 9.96%; NVDA 7.83%; AMZN 4.56%; MSFT 4.13%; GOOGL 3.32%; META 2.73%; AAPL 2.40% (note: AVGO 2.58% and XOM 2.56% were ahead of AAPL). \*Minimum investment of $100k required for an account with this Fidelity Team.

AnalytickAi

Interesting weights. Some people will cut AAPL down to 8, it's the most mature of the 7 with the least AI upside near term. Take that and add it to NVDA. TSLA at 2 feels right, more of a sentiment stock than a fundamentals play at this point.

JonRadian

AAPL is down just as much as MSFT today. Nowhere to hide..

Red_V_Standing_By

Gen Alpha has absolutely no idea how to use Windows. They all are growing up on Chromebooks at school and iPads at home. Calls GOOG and AAPL. Puts on MSFT.

PessimisticallyTrade

Going in hard on AAPL May 15 280 calls. Think the Neo sales are going to blast AAPL and break past 300.

Ghost_nut

AAPL taking a beating

_ThisDickAintFree_

I need bitch ass AAPL and bitch ass MSFT to go up 2% by Friday.

SlartibartfastMcGee

AAPL my beloved. Market is up .75% AAPL is up .25% Market is down .5%, AAPL is down 1% Make it make sense

reader3314

Interesting data points. I've been watching AAPL closely and wondering if the market is already pricing in the new product releases. Might trim my position a bit based on this analysis; thanks for sharing!

Ok-Vegetable-8900

I think your read is pretty accurate. This looks less like bearishness and more like a lack of near-term catalyst. AAPL is a strong company, but without a reason to reprice higher, the market just compresses into a range. The drop in odds above $260 doesn’t necessarily mean people are bearish, just that conviction on an upside breakout has faded. Meanwhile, the longer-term product expectations (touchscreen MacBook, foldables, leadership transition) are more “slow burn” catalysts — supportive for valuation, but not something that drives short-term price action. So yeah, feels like: solid long-term story, but no urgency to buy right now.

Otherwise_Wave9374

Good writeup. I like looking at these as "market-implied" base rates, it can keep you honest vs vibes. Do you see the prediction bands react more to macro headlines or to AAPL specific catalyst updates in your aggregator? Also curious how you weigh the event side (touchscreen MacBook, foldable iPhone, leadership) against near-term range odds. Related note, if anyone is into how narrative and positioning affects market expectations, there are some interesting reads here: https://blog.promarkia.com/

SlartibartfastMcGee

Would be hilarious if AAPL used their obscenely large cash position to go long oil and just fuck over the rest of the market.

Striking_Ice_3240

Seems you took the “bets” part of this subreddit too seriously. As others have stated, diversify. If you’re going to high risk it, follow the big plays on here like NVDA, AAPL, MU. I just don’t see the value in risking it on a clothing company. I don’t know anything about LULU, but you could use this as a life lesson, I suppose. And remember, “quick bucks” is a bad way to look at the stock market. Good luck and hopefully better choices in the future.

Crazy_Donkies

LOL. I sold all high-beta calls (except NBIS) and moved money into AMZN, AMD, AAPL December calls. Not dropping $10k on a trip and hating it.

Molten-Helldiver

Opened stock app on iPhone and it showed SPY down 17.23 points, turns out that’s not true, Puts on AAPL

Ghost_nut

Damn AAPL you bitch

Snoo-90587

What the FUK is up with AAPL. War usually good for blue chip stocks. I’m thinking some calls here

_ThisDickAintFree_

I only need AAPL and MSFT to go up 2% by Friday.

brannock_

AAPL death roll

Icarus_Hotwings

And I thought I was stupid for buying $350 strike 9/18 AAPL calls that were up 30% and now down 67%.

Mish61

I'm waiting for a pullback below 240 before I look for any setups in AAPL.

EmbarrassedPart1256

I Lon for the diamonds in the rough; it’s 99.99% research & .01% clicking buttons. $AAPL, $AMZN, $TSLA, etc. were once penny stocks. Minimal effort could make you maximum gains if you choose wisely.

SlartibartfastMcGee

I’ve been playing oil and IWM futures, but honestly starting to feel DCAing into some NVDA and AAPL at these prices.

808sensations

But deflation makes the printer go brrrr so we just end up giving an excuse for the FED to buy AAPL bonds

BrainMale

AAPL to $260 by eod buy calls. New AirPods max 2 announced: slightly better sound, slightly better battery life, no new colors or design changes. Innovation.

xSpectre_iD

Correction, AAPL up 1.3%? Calls for July DOWN 0.5%??? Predestined to lose bro.

xSpectre_iD

AAPL falls 3% on Friday, my July Calls lose 22% of their value. AAPL is back up 1.5% today? Calls up 2.3%.

ComprehensiveLog9414

AAPL is the only thing moving SPY

Wade12323

I’d start small with a non volatile stock like AAPL. I don’t recommend 0dte though

Squanc

It was up over 50% in less than a year (since mid April 2025). Your assessment should have been “no way AAPL can go any higher.” True regard you belong here.

Valkyrie_Skuld

AAPL drops every spring I will buy it in April maybe May

SlartibartfastMcGee

If you’re not buying NVDA, AAPL or MU this week to hold in your long term accounts and not check back until 2027, you don’t have a single ounce of investment acuity.

amartya_dev

QQQ and IWM are good alternatives with cheaper premiums. Also look at liquid names like AAPL, AMD and NVDA or sector ETFs like XLF and XLE. But sticking to one ticker (like SPY) can actually help you read price action better.

Joshtammi

In terms of ‘up or down until 0’ - this is true for traditional stock market trading. When trading options, your losses could be theoretically infinite. Here’s an example: AAPL is trading at $250 a share. You think AAPL can’t possibly go much higher, so you write bunch of a Calls that expire some time in the future with a strike price of $275 for a premium. A Call gives a buyer the right to purchase a stock at the strike price within a specified timeframe. A lot of people use calls and puts for insurance for big swings in markets or to hedge. Someone thinks differently to you, they think AAPL will be $300 by that time in the future, so they pay you the premium (think about a premium as an insurance payment for them) and buy your 100 Calls you were selling (a standard Call is 100 shares of the underlying stock, so in this case - 10,000 shares of AAPL). Turns out, you cooked it, and in the future, Apple is now trading at $300 a share. The buyer cashes in their insurance premium and you must now sell them 10,000 shares at $275 a piece to them. Except you still have to pay market price, so you’re losing $25 x 10,000 shares, or $250,000. There is no theoretical limit though. If AAPL for some reason went to $1,000 a share (obviously highly unlikely in the near future given their market cap already) you’d have to buy 10,000 shares at $1,000 just to immediately sell them at $275 to someone else, incurring a $7.25 million dollar loss.

WordsHappenedHere

Market looks more and more like 2022. After I saw AAPL on Friday I knew the market was turning. I’ve been bullish as well. It dawned on me Friday that I felt the exact same way last year. As we were breaching support levels in March/April. I’m not making that same mistake again. Best guess is we will visit SPY 575 at some point this year. It’s the only weekly gap not yet filled on the chart. I think the market is finally turning on Trump. Last year was always a curiosity because the data has been shit. Zero job creation. Persistent inflation. And now this war is going to probably persist for months and keep oil elevated. Which means inflation is going to stay elevated. The market is now pricing in essentially zero rate cuts all year. Also look at the bond market and the 10yr. How can we have a bull market when the 10yr refuses to come down? Add to all this historically high valuations and yes I think we end the year down.

xSpectre_iD

Bro PLEASE. AAPL back to $265 overnight.

xSpectre_iD

Tried to play a V today it never happened. Got fucked. Last hope are AAPL $305 Calls for July.

underground_14_91

-20% in 2 days is TOO MUCH for your risk tolerance?!? Bro you’re trading OPTIONS. Like you might actually be retarded. You know you can lose more than that and just as fast while just simply holding shares? Why are you playing with fire if you’re scared of getting burned? If -20% is too much for your risk tolerance, you should be all in on ETFs or just bonds dude. That was seriously one of the dumber things I’ve ever seen. You 100% sold the bottom, I can’t wait for AAPL to be $290 on 04/17/2026 because -20% on *options* was too much for you. Remind Me! 35 days

Neader

Yep you get it lol. AAPL would have to open +1.5% for these to breakeven. When was the last time that happened with how things are?

OtherwiseAlbatross14

Okay but what if AAPL were down 30%?

apu823

Seriously! AAPL is killing me this week

Neader

You're right. I just bought 5k of shares in AAPL, AMD, and META

romman00

Meanwhile AAPL is currently near it's all-time high...

Neader

If AAPL was 22k my calls would be like $10,000,000.

jhonkas

Bought yesterday when it was -1%. Then it ended -2%. Sold a lot of what I was holding today to keep averaging down until I was full port. But it just wouldn't stop dropping. At least MSFT, GOOG, and AMZN today has a brief window of recovery but AAPL was just a straight plummet. Sold most of them because who knows what will happen over the weekend but still holding a few. Going to get drunk and thank my former self for at least withdrawing all my initial amount I deposited and now I'm only playing with winnings. So no harm no foul. But it still fucking stinks.

Available-Range-5341

Not everything is about the war. Many stocks were flat or up today. Today was about big tech dumping, which would actually be a safe haven from a war. NVDA is actually down and AAPL is down 2.2% on news that they have to cut APP Store commissions in China, something about the Chinese govt asking them to, so they will make less $$$ in CHina

Kitchen-Assist-6645

AAPL is dying, and people are worrying about Iran?

kuporific

Past few days volume has been insane. March 12 AAPL - 408,000 Trillion META - 116,000 Trillion GOOGL - 249,000 Trillion It's a good sign to see volume several orders magnitude above normal, right?

Available-Range-5341

WTF someone messed up and let NVDA and AAPL go down more than 1%. I thought that was illegal:-)

lostinspacs

Someone is just mashing sell on AAPL holy shit

greenpride32

>Tech valuations are sky high right now and profitability is far far away The topic of discussion is SP500. 98%+ of the companies are profitable and they are all historically profitable. There is always some case(s) of a company that slipped up short term and but stays in the index (AMZN is a recent example). So what exactly do you mean by "profitability is far far away"? The biggest weights in SP500 are NVDA AAPL and GOOGL; they did over $40b, $40b and $30b in profit just in past quarter alone.

revanoctis

Loading up on AAPL 0dtes

SuspiciousStable9649

AAPL should gap down to 247. But will it?

Available-Range-5341

We need the top 5 stocks in SPY to move in order for there to be a crash. NVDA, AAPL, and GOOG have basically been the same price for four months. Not sure if they will ever move based on what's going on in the world

Ghost_nut

Hate AAPL

Snowman33001

The iPhone 17 is a pretty good value. I can now scroll in style. Thanks Tim AAPL

Available-Range-5341

You're in a correction if you don't have AAPL, GOOG and NVDA. Why does everyone miss that? IT's weird/wrong that the indexes are mostly a few companies. Also other big tech crashed already. Banks are in a correction, most consumer stocks crashed. This week made me realize the SPY needs to be rebalanced so it's not the NVDA fund

Available-Range-5341

All it would take is for NVDA or AAPL to drop. They are WAY too much of the indexes

brjh1990

>How did you figure this out, as in what did you study in particularly that helped the most? I think my aha moment was self taught. In my attempt to try and remove emotion from trading, I tried to automate some 0DTE trades. After a lot of paper trading & backtesting I realized (again, super obvious now) that in addition to options underlyings, I needed to diversify my *strategies* as well. I think the concept of buying low and selling high is so intuitive (I'd even say ingrained) in most traders, we just want to stick to the "simple" strategies (e.g buying calls or puts). I needed to switch and be adaptable to take whatever the market gives me. Sure, this might mean slower gains, but that's ok with me so long as I can get them more consistently. What I'm doing specifically (#1 is the most important, I'd say the middle 3 are tied for 2nd, and the last one is 3rd): 1. Better risk management: max 5% on LEAPS or shares (like 25% of total portfolio, and each of these positions is hedged with cheapish insurance at all times). Swing trades are capped at 1% max loss per position (not hedged...but more aggressive profit taking when it makes sense to do so), maybe 10% total portfolio at once. I have about 60% of my options trading account in cash right now. 2. Keeping it (mostly) simple: for shorter timeframes (0DTE - 30 DTE) I primarily trade SPX (~1wk), SPY (0DTE) or bigger names (GOOG, AAPL, etc) with good liquidity & tight bid-ask spreads. Unless there's something really compelling (like USO calls these days), that's usually what I'll stick to. 3. Taking what the market gives me: I don't try to force bullish or bearish trades if the market/sector isn't giving it, sometimes no trade or neutral is the move (very fond of SPX iron Condors and butterflies these days). Sometimes trading volatility is the move. It depends. 4. Market Awareness: I needed to start paying attention to things like Fed speeches, economic calendars, market moving headlines etc. Knowing what's happening is just as important as knowing why things are happening. It can really make or break your trading and resolve. 5. Actual strategy: I hesitate to call it a strategy since I trade so many things, but the tools mostly landed on using are gamma exposure, price action and volume. Throw in a couple moving averages, and RSIs and that's about all I use. Trading Litt (covers gamma exposure on YouTube), Options Millionaire (also YouTube) and Anna Coullings Volume Price Analysis are good guides. Sorry that was probably way more than you asked for, but this is what I've been using since q3 2025 with solid results so far!

AntoniaFauci

You made this yourself right? [Here’s the actual figures.](https://finance.yahoo.com/quote/SJIM/performance/) And it was never an “inverse Cramer” fund. Tuttle did lots of these silly gimmick titled funds. An actual inverse Cramer fund would collapse almost instantly. You couldn’t have been fully short things like NVDA, CRM, AAPL, LRCX, HON and more during that year or you would have had your face ripped off. They just went long in things that they subjectively decided weren’t his favorites. And they tanked.

highastronaut

AAPL

Mathguy200

For the second week in a row AAPL has absolutely wrecked me… $260 is unbreaking

Put_Er_There_Sport

The same can be said for the down swings though. He's made tweets that pummeled SPY, going back to last september or October when he tweeted some shit about China during the rare earth debacle, sending spy down about 2% and apple down somewhere between 5-7% on a friday vividly remember this because I told myself not to buy AAPL puts that day. If I did buy those I wouldve turned 178$ into anywhere from 3-12k depending on when I wouldve hypothetically sold.

xSpectre_iD

AAPL kinda poppin a bit.

Available-Range-5341

A lot of comments wondering why SPY isn't crashing. For it to crash, we need GOOG, NVDA, and AAPL to crash. if they crash, it won't be just because, it will be because a narrative shift, because these stocks are viewed as safe havens from the economy/inflation to a certain degree. So when they crash, there will be FUD in the media and you won't want to own them. The next largest components of the indexes are already in correction/crash for the most part. I think your/my own sake, we need to look for individual stock opportunities in this market. You have to go against the media narratives though. Ex. buy consumer stocks in Oct-Nov when the media was fear mongering about more tariffs hitting one day (even though said companies had already given figures on how much tariffs would cost). Or utilities last summer when we feared a pause in rate hikes. Now I am seeing the fear mongering on credit card overdone and some consumer staples like MMM and HD down hard to points they usually bounce form. PE is crashing but it may crash more because sentiment is untied to reality. Either way, instead of waiting for 2008 to repeat, maybe buy some MMM or HD or PG or wait for banks to finish dropping and buy JPM. AMT is another good stock that never gets discussed here and it's down a little

Ghost_nut

AAPL didn’t deserve this

revanoctis

Lets go AAPL

WingedScapula420

Meanwhile AAPL bag holders get to stare at a straight line

Neader

Can't believe out of all the dog shit stocks to buy calls on I bought the two that aren't Ving, META and AAPL

Mathguy200

Ya boy NEEDS AAPL flat this is bad

SlartibartfastMcGee

IT, U and HRB are all pumping, baby. I didn’t even realize SPY was down today until I checked. Sold most of those and went into NVDA and AAPL. Hard to pass those up when they are down 2%.

xSpectre_iD

Clowns selling AAPL rn "yes surely one of the most valuable and consistent companies on the planet will never recover from this."

Available-Range-5341

Everyone hoping for a crash is free to buy banks, credit card companies, some industrials, some consumer staples and retailers, private equity/asset managers, and software. Y'all were also free to buy the massive crash in consumer related and pharma stocks in the fall, or the utility stock correction in the summer Point being, hoping for things to crash doesn't make much sense because so many things have already crashed, you're basically all saying you want AAPL, NVDA and oil stocks to crash

Stop_The_Rain

AAPL really getting sold.

Mathguy200

I remember when I thought I needed to deposit more money to get my AAPL call. I should’ve just waited two minutes.

Mathguy200

AAPL I just need a return to flat and I’m gold. Don’t do this

Mathguy200

When is AAPL gonna get its act together

Successful-Tea-5733

Specifically to OP's point, I think everyone looks and says "well this happened in 2000 so it's going to happen again. But that's not how things usually work. It's like 1929, that crash was largely driven by people speculating on stocks using margin. We may have other craashes, but we will never have another crash caused by the same problem. People say "oh the market exploded in the late 90's with stock speculation." The difference is a lot of those companies had no earnings, their valuation was based on expected earnings. The top tech companies today, they all have earnings. In fact their earnings continue to increase while the stock prices decrease which at some point will lead to a great buying opportunity. I will also add, the booming companies in the late 90's were all startups. Today, the top companies on the major indicies are all mature companies. NVDA, GOOG, MSFT, AAPL, these companies all have revenue streams that are unrelated to AI. Doesn't mean the stock prices can't be volatile, but it means we're unlikely to see 90%+ drops in their values.

Detail4

I’d show you the survivor bias in my portfolio if I could here. Up 26,000% on Tesla. Up 50,000% on NFLX. Up 1,500% on NVDA Up 2,000% on AAPL What it wouldn’t show is the turds I’ve sold over the years. When I sell one of those it usually goes in the index. Right about the time I bought NFLX there was this company that was going to sell radio by satellite and had Howard Stern. Yeah that’s a -90% return. So your YouTuber is correct but also wrong, Do both, have a base, and let the winners run and if you’re decent at this you’ll beat the market.

Coloradodreaming1

Outstanding! Investing is so fascinating to me the directions it can go given time in the market. The few winners really make the difference like an AAPL. I remember in 2012 asking my Ameriprise FA if I was allowed to buy individual stocks vs the SMAs and mutual funds I was always pitched to buy. She said of course and instructed her buy AAPL with my entire SEP IRA contribution that year. Thats my AAPL story.

ThanklessWaterHeater

There was a day for me in late 2008 that was a turning point in my life, but I had no idea at the time. I had a bunch of AAPL, which I had bought between 2005 and 2007. It kept growing as I added and it was incredible. Then the global financial crisis hit, and AAPL started dropping. Day after day, week after week, month after month it dropped and over the course of the year my heart ached as I watched all of my gains disappear. The earliest shares were still positive, but the later shares went so negative that it took me back down to even. And one evening I thought to myself. “I can’t take this anymore. This was an interesting experiment, and I can be happy that at least I haven’t lost money. But tomorrow I’m going to sell it all.” And the next morning I opened Schwab, intending to sell it all. But it happened that Apple was up a little bit that morning. And I decided to wait another day. And the next day it was up a little more, and I decided to wait again. I’m not 100% sure what happened after that, it may be that I simply forgot that I was going to sell. But I did not sell. I think about that morning almost every day, how completely different in my life would be now if I had sold rather than holding onto the few thousand dollars worth of AAPL that would one day be worth many millions.

groovewhisperer

I have to say, I subscribed to MF Stock Advisor way back in the day. MF was my first exposure to trading. Have no idea what they do today, but they did quite well by me back then. Purchased DIS, AAPL, MSFT, NFLX, PCLN and a host of others based on their advice. Eventually moved on from them…

Little-Revolution650

You could look into some BRK B shares. Although they don’t pay dividends they still equate to roughly the same or even better performance of the S&P500. AAPL is their biggest hold however, and GOOGL is in there at a small percent, but it’s a lot more toward reliable names and good performing stocks.

Dude_HaHa

SPY to 200 QQQ to 150 Oil to $400 Gold to $10,000 TSLA to 0 MSFT to 50 GOOG to $20 AMZN to 40 AAPL to $500

greenpride32

>focus on ETFs that are not heavily invested in the AI and technological sector Tech generates by far the most profits in today's world. Profits are what drives invidual stock prices up in value, and thus the indices holding them. Leaving them off the table means less return. Your SP500 and NAS100 top weights are NVDA AAPL GOOGL GOOG MSFT AMZN META AVGO and all of them are consistently setting new top and bottom line numbers over time. NVDA and AAPL each broke $40b in profit last quarter. Also past few years, growth has been dominated by semiconductor (SMH) and other AI adjacencies such as energy and datacenter infrastructure. You might find an ETF that has done well in past 1Y or even 5Y period. But it likely won't hold up to ETF's holding the above in the long run. Something like VDPG doesn't even beat SP500 on 5Y lookback. With SP500, it rotates winners in and losers out. That's why it histroically goes up over time. So by holding it, you don't need to be concerned with which sectors or companies are prospering and which ones are not.