Reddit Posts
Oi, get on the car. The market took a sharp dive.
Options Trading Question about strike prices
Everything there is to know in premarket 29.01. Including positioning analysis of GOOGL NVDA and AAPL
Oxy is the most undervalued company based on FCF yield on EV in the market right now.
AAPL: earning this week. Can it make 200+ before that?
$PYPL Ad: Six innovations that will revolutionize commerce
XR products launched in CES 2024, technology IP innovation is expected to achieve a value leap
Came here to find my dumpster for the week.
Wall Street Newsletter S03E06: All-time highs are here. What's next?
Vision Pro’s coming. What are your AAPL moves??
MSFT has now overtaken AAPL in market cap.
what did they say about "An AAPL a day" again
What stocks(s) did y’all buy recently and when was it?
Apple’s MR headset mass production started, Meta creates XR + AI innovative virtual office experience
Apple’s MR headset mass production started, Meta creates XR + AI innovative virtual office experience
Offsetting Previous Losses While Continuing to Invest for the Future
Everything to watch and expect for the trading week ahead, including expectations and analysis around AAPL, TSLA, and RETAIL SALES data.
Everything I'm Watching going into the trading week, including expectations around TESLA, AAPL and SPX Call Resistance at 4800.
AAPL, TSLA, NVDA: What positioning looks like for the short term. Analysis of the option market
AAPL, TSLA, NVDA: What positioning data tells us to expect for price action in Short term.
An Exploration of Analyst Ratings and Stock Market Bias
An Exploration of Analyst Ratings and Stock Market Bias
Is it normal for the index funds to be weighted this heavily by mega caps?
Google, Amazon, and Unity are among the tech companies implementing layoffs to start 2024
What Company Do You Think Is Least Likely to be Doing “Insider Trading”?
TSMC posts flat Q4 revenue but beats expectations
Generative AI drives innovation：There will be more emerging growth opportunities in 2024
Generative AI drives innovation：There will be more emerging growth opportunities in 2024
Apple releases a multimodal LLM model, WIMI AI tech became the AGI mainstream trend
Apple releases a multimodal LLM model, WIMI AI tech became the AGI mainstream trend
Somebody’s iPhone survived a 16000-foot fall completely undamaged. Calls on AAPL
AAPL lags again in premarket after another downgrade in the week. Note: I am holding AAPL and bought more on Tuesday after the 1st downgrade.
AAPL lags again in premarket after another downgrade in the week. Note: I am holding AAPL and bought more on Tuesday after the 1st downgrade
[News] A January "rout" in megacap tech stocks this month is now the Wall Street consensus, according to the BofA equity team.
[NEWS] A January "rout" in megacap tech stocks this month is now the Wall Street consensus, according to the BofA equity team.
The Efficient market theory; Points, counterpoints, discussion.
Okay Portfolio Going Into 2024? [23 YOLD Looking for long term investments]
Deciding REITS for my portfolio. But lack the confidence in knowing how to valuate each choice.
[News] Apple downgraded to underweight by Barclays. This comes as they warn of cooling iPhone demand. Price target at 160, 17% below Spot.
Everything I'm watching in premarket 02/01. Keep an eye on AAPL for intraday trading (if you trade actively), down 2% in premarket at time of writing.
A complete summary of everything I'm watching/Expecting in premarket today 02/01. Keep an eye on AAPL.
If you had $40k to invest right now, what would you do with it?
Buying AAPL $125 Put since it obviously rejected $200
Seeking Advice on Reallocating Tech Stock Profits to IRA: Long-Term Gains vs. Retirement Planning
I am an ex-prop trader and these are the stocks on my watchlist (12/28)
Airpods pro has futuristic sound quality. #AAPL calls
$INTC Israels : 3.2Billion for a Western Worlds TSM. And that ASML NM Machine. 5nm, 3nm, 2nm coming. No More Taiwan TSM China Fear.
The global communications industry has ushered in a new technological revolution
Mentions
AAPL is busy trying to figure out what to put on screen onto next.
GOOG and AAPL both squeezing my balls right now
Welp I think it’s time to cut my losses on these AAPL calls. Fucking shit
AAPL is killing me bruh
i will all in at AAPL $200
GOOG and AAPL both double teaming me and it hurts
TSLA, NVDA,META inversed GOOGL, AMZN and AAPL with big moves at open Meanwhile MSFT lol
Source of funds Same w AAPL, MSFT, META, NVDA til this am
one of my friends bought 2shares of INTC at $45, yes just 2 shares he didn't know shit about "investments", the other 2 companies he picked were BABA and AAPL, he bought at the actual top (literally at the start of 2022 bear market) after that he sold at a loss and just full ported tqqq and has now a better return (+300%) than 99% of this sub
On a scale of 1-10 how regarded am I? I got 200k worth of Intel, 200k worth of Bitcoin and 50k on AAPL calls.
They better not turn this plane around to save some guy pee-in' red. We had beet salad ffs. Ban Beets on Planes ^TM Also: AAPL 287.5c 01/23, just for range fun
With the exception of 2023, AAPL sells off in Q1. High & low gap percentages. 👀 2021: -19.85% 2022: -12.86% 2023: +32.88% 2024: -11.33% 2025: -12.27%
I've never heard of Digg. Unclear what your AI comment was about. They said the same thing about TSLA and competition coming, ABNB, UBER, MSFT, AAPL, all had "competition coming" and still persevered. Competition is good for markets, it forces said market and companies in them to continuously improve or die. If Digg is a competitor for RDDT and it does take off losing RDDT market share then it would need to reflect in their annual and quarterly statements for the stock to crumble. Until then it still has a buy rating from me.
You’re giving my AAPL 03/20 $280 calls hope
Time to start gettin back into tech ahead of earnings. AAPL and MSFT absolutely print money and have sold off 10%.
AAPL dumping so fucking hard
AAPL going full META. Never go full META
AAPL is a cornball, the fuck was that?
AAPL refusing to break 260. Jesus Christ my calls
AAPL face planting on 50SMA every time is just funny
Why are you this way AAPL? I just want my money back at this point.
Thank you for your service AAPL.
Imagine if your two largest positions were AAPL and GOOGL on a day like today
I have call’s expiring tomorrow. AAPL been shitting the bed for weeks now
AAPL now identifies as a heart monitor apparently. For the last week.
MSFT, AAPL, and GOOGL…..I buy literally any other tickers and i’m making money today. FML.
I need AAPL to just pick a side. Either dump or pump, but this 259.90-260.20 shit is not it.
Imagine your dart landed on Google and AAPL this morning
This flat fucking chart on AAPL is pushing me to seppuku
Man MSFT, AAPL, AMZN and META are dead stonks
I just want to see MSFT and AAPL reinvigorated.....
AAPL already red again, GUH
Another day of strong volatility and market gains. Another day where AAPL can’t hold a 1% gain 🤧
Every red day for a stock is just an amazing entry point anymore. Except for Meta. And MSFT. And AAPL. And NVDA. And MSTR. And fake meat. And pre revenue small cap AI and Nuclear. You know what no one gets a good entry point everyone's fucked.
own the Mag 7 before they were the Mag 7. it's what I did. bought all if them during the slump of 2022 and have beaten the S&P by 100% since then. also take some chances. Put 2k into CRWD and am at 200% return. also buy companies with good fundamentals that got caught in a bad selloff. Put money in Shopify after it fell 80% and got 300% so far. buy companies that offer genuinely good and profitable services. Spotify is at 300% return for me. also hold strong on companies that have good fundamentals and are undervalued. MU was underperforming the S&P when I was trimming my portfolio in Jan 25 (I offloaded AMD, VISA, and trimmed MSFT, AAPL positions), but it just didn't make sense to me. MU P/E was 11 while similar companies were at 20-30. this is back when they were at \~$100/share. "I liked the stock" so I held it. and now they have been caught up in the AI boom really tho, just invest in the giants. AAPL, MSFT, GOOG, AMZN, TSLA, META, NVDA. hell even Walmart has beat the S&P since I bought it. it's not too complicated to beat the S&P. i'm only 3 years in on my portfolio, so it could just be luck, but idk
AAPL initially wanted to go with intel for iPhone chips and decided against it
AAPL and GOOG forming the MAG2. out with the regards
Says the 95 year old retired guy. So illiterate about tech he wouldn't but AAPL until it had already exploded.
Now everybody is dunking on MSFT and buying puts thinking this company is gonna die off very soon. I defended GOOG 1 year ago when everybody said its search ad is gonna be killed off by superior chatGPT AI with that its still the dominant search engine on the planet, it has the dominant chrome and its AI is catching up very rapidly (back in Q1 2025) to ChatGPT. So i kept Dollar cost averaging google. Now i'm here to Defend MSFT now. MSFT still is the #1 desktop OS on the planet. Any redditor's anecdote about switching to Linux or Apple hasn't changed the current OS market share statistics. MSFT got a killer cloud and office suite package that just can't be beat. Yes its Pilot AI aka ChatGPT wearing makeup has been called into question but Nadella is anything but a fool. Earlier the announcement of the "divorce" between OpenAI/Altman and MSFT is a clear sign MSFT is developing its own in house AI not reliant on other companies AI therefore essentially a hostage slave to said company (just like how AAPL is now beholden to GOOG's whims). So i'm still Dollar cost averaging MSFT as well as GOOG.
Every earnings season, out of the 5 big tech (AMZN, META, GOOGL, AAPL, MSFT) they pump 2, dump 2, and 1 is a wild card. So you just gotta guess which will be which. My prediction is META and AMZN both pump, GOOGL and AAPL both tank, and MSFT wildcard (and I am going to guess it tanks and then rises to flat).
AAPL 285C 02/20/2026 seeing more than $1.4M NFLX 16DTE 90C for $750K These sometimes don't mean anything but still
That’s a fair question. To be totally clear: **I’m not rich**, and I never claimed this is a "never lose" solution. If I had a magic money printer that never lost, I definitely wouldn't be selling it for $60/year, and probably wouldn't be spending as much time as i'm doing on developing the platform and doing customer support. This was initially a simple command line tool i was using for my personal trading, that i later decided to try and make a product out of. Other offers on the market are rather over priced, or did not have everything i wanted. I do trade for a living, but having an extra side income doesn't hurt. The reason I share it is that we aren't trading illiquid penny stocks where sharing the secret kills the trade. We are trading liquid mid/large caps. Us retail traders are a drop in the ocean; we can't "compete" away the edge on stocks like AAPL or AMD. The proprietary algo isn't a crystal ball. It’s just designed to quickly answer three specific questions that used to take me hours to figure out manually: 1. **"Is this a stock actually worth getting assigned on and owning?"** (Quality check) 2. **"Is this specific option the best risk/reward on the chain?"** (Math check) 3. **"Is this stock moving with the market or doing something weird?"** (Trend check) It’s a tool meant to help you make better decisions faster, not a get-rich-quick scheme.
AAPL just straight Clifford to hell
AAPL 265s for next week. INEEDAMAXWIN
Bought another SPY and AAPL put on that pop
Why the fuck did I sell AAPL and hold NVDA I am retarded.
Fuck shouldn't of sold AAPL.
I just closed AAPL at break even. That shit should go up now.
Welp there goes my AAPL calls. Jesus Christ
Why would he do that to those kids? an ice cream truck? $AAPL
My AAPL, NVDA and NFLX dead. That's my entire port right now lol
GOOGL at $4T vs Mag 6 peers: | Stock | Market Cap | ROE | EV/EBITDA | CapEx % Rev | |:--|:--|:--|:--|:--| | NVDA | $4,501B | 103.8% | 39.9x | 3.1% | | **GOOGL** | **$3,965B** | **35.0%** | **23.1x** | **20.2%** | | AAPL | $3,833B | 164.0% | 27.0x | 3.1% | | MSFT | $3,562B | 31.5% | 21.1x | 23.5% | | META | $1,646B | 30.9% | 16.4x | 33.1% | At 23.1x EV/EBITDA, GOOGL is actually mid-pack vs MSFT (21.1x) and AAPL (27.0x). The Apple AI partnership is a distribution win, but: 1. **Already priced in?** GOOGL has run from ~$140 to ~$200+ over the past year 2. **CapEx intensity** - 20.2% of revenue going to AI infra, similar to MSFT 3. **ROE of 35%** - Strong but below AAPL's 164% capital efficiency The bull case: Gemini in iOS is billions of users. The bear case: At $4T, you need Cloud + AI to meaningfully move the needle, and search ad growth is maturing. Still investable? The 23.1x EV/EBITDA isn't stretched vs peers. But "not expensive relative to other expensive stocks" isn't the same as cheap.
Your yield-focused concern is valid. Here's the current state of the Mag 6 driving the indexes: | Stock | Market Cap | ROE | EV/EBITDA | CapEx % Rev | |:--|:--|:--|:--|:--| | NVDA | $4,501B | 103.8% | 39.9x | 3.1% | | GOOGL | $3,965B | 35.0% | 23.1x | 20.2% | | AAPL | $3,833B | 164.0% | 27.0x | 3.1% | | MSFT | $3,562B | 31.5% | 21.1x | 23.5% | | AMZN | $2,644B | 23.6% | 17.3x | 17.4% | | META | $1,646B | 30.9% | 16.4x | 33.1% | The narrowness you're seeing is real. META at 16.4x EV/EBITDA vs NVDA at 39.9x shows significant dispersion even within mega-caps. What stands out: MSFT/GOOGL are spending 20-24% of revenue on CapEx (AI buildout), while NVDA/AAPL spend only 3%. The market is paying very different multiples for asset-light vs capital-intensive AI plays. Your instinct to hold cash isn't wrong, when ROEs vary from 24% (AMZN) to 164% (AAPL) but valuations cluster in a narrow band, the market is pricing in perfection across the board.
AAPL is a stablecoin now, fucking pegged in that range. Just like Tim Apple.
What do you think about if people are buying/selling puts on Apple, does it tell something about AAPL's sentiment?
AAPL failing 260 this week, hello 240s
Every else has answered this question, I just want to say that I think everyone with AAPL and GOOG stock should be happy with this arrangement. Apple needs to drive a good streamlined customer experience with a Siri that actually works well to help keep the iPhone upgrade cycle rolling, and Google becomes more dominant and ubiquitous in the AI space. Win win. My AAPL stock is excited for 2026. I wish I had more Google outside of indexes but I’m close to retirement and shifting away from single stocks. This should be good for GOOG too. Investors in both have something to be excited about. Apple doesn’t need to build their own AI and shouldn’t when they can be a customer for a good deal. They already don’t build all of their components unless they can make it better than others, and they can’t catch Google on AI so they smartly are teaming up. AAPL also stole Gemini from what I read. A billion $$ vs the $20 billion they get paid by Google to be the default search in Safari. A 5% discount on the search deal to secure the best AI going without having to build it themselves. But theft or not, both companies win and Open AI loses this one.
Market green, market red. AAPL sits there like a stupid piece of shit.
Let’s do a quick and dirty back of the envelope scoping evaluation. Assuming your account is at Schwab. You have 100K and assuming it has 70K in buying power (BP). (This assumes that the maintenance requirement for your stocks is 30%,) It is not good to use all of this BP so we will use only 50% or 35K. Now look at the BP requirement for AAPL The Feb 13 AAPL 235 put requires 2700 in BP. Do this for every stock in your list.
$META -21% off ATH’s $MSFT -16% off ATH’s $NVDA -13% off ATH’s $TSLA -11% off ATH’s $AAPL -10% off ATH’s $AMZN -6% off ATH’s $GOOG at ATH’s
GOOG’s New Gemini partnership with AAPL and Walmart will see Billions of additional income! Berkshire’s stake at Alphabet grew to over $5Billion.
I’m not a huge AAPL believer, but $1B?! Yaaaaawwwwwn.
I want to gently pump the brakes on your definition of "Conservative." You are proposing a strategy that is **3.5x Leveraged** ($100k long stocks + $250k notional short puts = $350k exposure on $100k equity). This works fine in a bull market, but here is the mechanic you are missing regarding the "Worst Case" scenario: **Correlation Risk & The Double Whammy.** **1. The "Safety" Flaw** You listed Apple, MSFT, NVDA, NFLX, and SPY. These are not diversified. They are all high-beta Tech/Market proxies. In a market crash, the correlation between these assets goes to 1.0. They will all drop together. **2. The Liquidation Mechanics (Answering your specific question)** You asked what happens if you get assigned. Here is the math of a 20% market correction: * **Your Collateral Drops:** Your existing $100k in stocks drops to **$80k**. * **Your Liability Explodes:** Your $250k in puts are now Deep ITM. You are assigned stock that is worth only $200k, but you pay $250k for it. That is a **$50k realized loss**. * **The Result:** * Start Equity: $100k. * Less Portfolio Drop: -$20k. * Less Put Loss: -$50k. * **Remaining Equity: $30k.** * **New Margin Loan:** \~$250k (to buy the assigned stock). * **Total Position Value:** \~$280k. You now have **$30k of Equity controlling $280k of stock.** That is roughly **10% Equity.** Most brokers (Reg T) require 25% to 50% maintenance margin overnight. Even Portfolio Margin usually requires 15%. **The Consequence:** The broker will not wait for you to deposit cash. Their risk algorithm will auto-liquidate. They will sell your long-term holds (AAPL, MSFT) and the newly assigned stock indiscriminately until your leverage ratio is back in line. **My Advice:** Do not confuse "Probability of Profit" (high win rate) with "Risk" (severity of loss). Selling 2.5x leverage in naked puts on high-beta tech is aggressive, not conservative. If you want to sleep at night, keep your notional value closer to your actual liquidation value.
Big Tech % down from ATH $MSFT ~13% off ATH $AAPL ~10% off ATH $AMZN ~6% off ATH $META ~20% off ATH $GOOGL at / near ATH $NFLX ~33% off ATH $NVDA ~10% off ATH
SCOTUS WILL STRIKE DOWN THE TARIFFS TOMORROW AND MY AAPL CALLS WILL PRINT! - Thank you for your attention on this matter!
S&P 500 up 84% over 5 years AAPL 100% GOOG 290% 290*0.35 approx 100.
How are stocks any different from bitcoin. There's no actual fundamentals backing anything it's just memes like TSLA and AAPL (AAPL 35 P/E with no revenue growth)
Oh the live stream guy also have a YouTube channel by the way, look up AAPL bottom jeans.
AAPL. A little beaten up but a nice moat and growing market share with sticky user base. 17 is selling like hot cakes.
$AAPL pump EOD on tarrif news?
AAPL doing a stock buyback in realtime. No one buying that shit
I sold AAPL on a loss, then it rips, LMAOOOOOO
Why didn’t I cut AAPL at the open, fml
I like MSFT and AAPL This is not investing advice
Yes invest in AAPL, NVDA if you want guaranteed return because their market share is pretty solid. Invest in higher growth stocks for better returns
AAPL x GOOG is too op regards have plot armor
AAPL cannot possibly fall to zero. If AAPL's market cap were zero, its phone sales would be zero.
AAPL puts for earnings looking tasty
Anyone know why MSFT and AAPL our dearly beloved tech giants are slow beeding
This is much better info than the usual Reddit opinions and vibes, thanks for this. Given your outlook, what’s your position in AAPL? I haven’t owned it since last fall, but always watching for a new entry
AAPL can’t decide if it should behave like Meta or Google
NVDA and AAPL racing to zero
Consumer overall is doing fantastic. Bank earnings already showing retard ber is wrong, yet again. JPM net charge offs super low, actually better than same period prior year: https://i.imgur.com/nSv7InK.png Even auto loans, improved vs. last year: https://i.imgur.com/bZIA2L3.png JPM earnings also looks a lot worse than it really is from the AAPL card portfolio one-time charge. Otherwise results look fantastic 💪. They are 2017 Warriors of capital management.
It's not a powerful run by any stretch. There's no "whoosh" move that we often see when a market breaks to ATH after a 3 month consolidation. Importantly, NASDAQ 100 is lagging S&P 500 and this is typically not what a healthy rally looks like. Stocks like AAPL are in clear breakdown patterns, NVDA cannot get out of its range. On the other hand, semiconductors are on fire, and some stocks are staging successful breakouts. I agree, something doesn't feel right, but odds still favor continued upside, especially if QQQ breaks to new all-time highs soon. If SPY cannot hold 687 I'll start to get much more cautious and consider that the action we are seeing here is a bull trap. But if we keep grinding higher, the benefit of the doubt must go to the bulls.
let's add context to those CapEx numbers. Here's the full picture with TTM data (through Q3 2025): **Mag 7 CapEx Ranking (TTM):** | Rank | Ticker | CapEx (TTM) | OCF (TTM) | FCF (TTM) | CapEx/OCF | Business Model | |:--|:--|:--|:--|:--|:--|:--| | 1 | AMZN | $120.1B | $130.7B | $10.6B | **92%** | AWS + logistics | | 2 | GOOGL | $77.9B | $151.4B | $73.6B | 51% | Data centers for AI | | 3 | MSFT | $69.0B | $147.0B | $78.0B | 47% | Azure + AI infrastructure | | 4 | META | $62.7B | $107.6B | $44.8B | 58% | AI, VR, data centers | | 5 | AAPL | $12.7B | $111.5B | $98.8B | **11%** | Asset-light (outsourced mfg) | | 6 | TSLA | $8.9B | $15.7B | $6.8B | 57% | Gigafactories + charging | | 7 | NVDA | $5.8B | $83.2B | $77.3B | **7%** | Fabless (TSMC makes chips) | **Who's Getting Bang for Buck?** **Best:** **NVDA** and **AAPL** - NVDA spends $5.8B, generates $77.3B FCF = **13.3x FCF/CapEx ratio**. They're fabless, so TSMC bears the capital burden. - AAPL spends $12.7B, generates $98.8B FCF = **7.8x ratio**. Outsourced manufacturing = capital efficiency. **Middle:** **MSFT** and **GOOGL** - Both spending heavily on AI data centers (~50% of OCF). This is a land grab—if AI scales, the ROI is massive. If AI fades, they're stuck with depreciating assets. **Worst:** **AMZN** - Spending $120B (92% of OCF!) on logistics + AWS. This is a **low-margin, high-CapEx** business. FCF is only $10.6B after CapEx. If AWS slows, AMZN is in trouble. **Your Question - "Is this for data centers?"** **AMZN:** 60% logistics (warehouses, trucks, planes), 40% AWS data centers. **GOOGL/MSFT/META:** 80-90% data centers (AI training, cloud compute). **Investment Implications:** - **If you believe AI scales:** GOOGL/MSFT are building moats (CapEx now = market share later). - **If you're skeptical:** AAPL/NVDA are safer (capital-light, generate cash without heavy reinvestment). - **AMZN is a red flag:** $120B CapEx for $10B FCF is unsustainable. They need AWS to accelerate or retail margins to improve. **Bull (for CapEx-heavy):** AI infrastructure = future monopoly **Bear:** Overbuilding, excess capacity, low ROI on $500B cumulative spend My ranking: **NVDA > AAPL > MSFT > GOOGL > META > TSLA > AMZN** (on capital efficiency).
"Apple Intelligence" outsourcing to Google is a massive narrative shift, but let's check if fundamentals support your thesis: **GOOGL vs AAPL - TTM Comparison:** | Metric | GOOGL | AAPL | |--------|-------|------| | Market Cap | $3.97T | $3.83T | | YTD Return | +73.4% | +6.4% | | P/E Ratio | 32.0x | 34.6x | | FCF Yield | 1.9% | 2.6% | | ROE | 35.0% | 164.0% | | Analyst Rating | Buy (67/81 analysts) | Buy (67/109 analysts) | **Your Thesis - Reality Check:** 1. **"GOOGL owns AI for entire mobile world"** - TRUE. Gemini powering iOS Siri (rumored $1B+ deal) gives Google data moat + revenue from both platforms. But... Apple historically pays for services (see $20B/year to Google for search). This isn't new; it's scale. 2. **"Apple Services margins take a hit"** - MAYBE. Apple's Services segment has 71% gross margins. Even a $1-2B Gemini tax is ~1-2% of Services revenue ($85B TTM). Not material unless usage explodes. 3. **"GOOGL calls for iPhone 17 cycle"** - DATA SAYS YES. GOOGL is up 73% YTD vs AAPL's 6%. Market already sees this. But GOOGL trades at P/E 32x (slight discount to AAPL's 35x), so some room left. **Reality:** - AAPL is NOT just a "luxury hardware wrapper." Services + Ecosystem lock-in = 164% ROE (highest of Mag 7). They're a cash-printing machine. - GOOGL benefits from AI dominance, but faces antitrust risk (DOJ search monopoly case). **Trade:** GOOGL momentum looks strong (+73% YTD), but I'd ladder in vs YOLO calls. For AAPL puts, you're betting against $99B FCF/year and 164% ROE—gutsy. **Bull GOOGL:** AI infrastructure leader, data moat, cheaper than AAPL on P/E **Bear AAPL:** Services growth slowing, AI outsourced, China risk I'd play a **paired trade** (long GOOGL, underweight AAPL) rather than naked puts on Cook's ego.