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What's an example of a stock you regret selling too soon?
Veteran Trader Spotted $ELF in the $30s, Surging 294% — Now Targets $MGRX!
$ELF is my favorite stock. I am betting it will go up 25% AH on earnings tomorrow.
How do you cope with selling a stock right before it rallies another 50% or more?
ULTA Stock Drops Late, Despite Big Beat; Revenue Tops $10 Billion
Chinese owner of $1B+ ELF BAR HALTED by court; infringing on “ELF” TM of micro cap $VPRB. Stock doubled Friday, valued only at $18M.
$1B+ “ELFBAR” shutdown by US Fed court for infringing on $VPRB “ELF” trademark; stock explodes, still only valued at $15M!
FL federal Judge ruled today INJUNCTION of ELF BAR for violating $VPRB ELF trademark. Stock valued at only $8M just shut down largest vape player. Buckle up!!
~$1B “ELFBAR” vape doesn’t own TM. Denied “ELF” back in ‘21; immediate injunction ruling by judge soon; sued by $VPRB
ElfBar facing lawsuit it stole elf trademark! $VPRB
Options spread for week of 11/7 $ATVI $CVNA $CLOV $WMT $AMZN $ELF
Tendieman, give me a sign if I should buy more ELF calls...
Mentions
This has to be the bottom for $ELF
When I seen that ELF commercial during the superbowl I wanted to break the TV so bad.
Add HNST CELH ELF
lol is ELF really gonna 🚀 ????
Full porting on ELF calls on Monday, easiest money ever 
Still shorting Target. Wish me luck. Will move to ELF calls after this play.
Google, AMD, ELF, Uber, Snap, Disney, they all fucked me on earnings this year. I don't even own anything else except NVDA. I'm sorry guys, NVDA -20% this month
Common sense…. You will see just give it time. Go look at the ELF chart it will follow the same way. It was hyped for selling good clothes which it was and now their clothes feel normal again and the hype is gone so sales will plateau and margins will start shrinking!
My mother always said: “makeup is for clowns. A real beautiful woman does not need it. Her inner beauty will radiate outwards”. She was a wise woman. She hence discouraged me to buy $ELF and I kept my money.
Buy ELF. Pullback too extreme.
I sold HIMS to buy more ELF …
How likely is a deadcat bounce from ELF?
I rode this from #37 to $50 in calls, valuation is quite a stretch but it keeps pushing. Their ER next week will either be like PLTR or ELF 
I’m a noob options trader but have been investing in stocks 10+ years. I really like your advice. Bought 2 calls Feb 28 $101 strike for ~$700 total and 2 puts for Feb 14 $75 strike for ~$450 total on ELF before earnings yesterday. Obviously my calls are worth shit (fine; it was a speculative play) but my puts gained about 300% This morning, the puts were selling aroun $10 a share, then $10.50, then $10.80 but I wanted to sell mine for $11 each, and then ELF started rallying and I just decided to sell at the bid for $8.65/share. Was greedy and lost out on an additional ~$400 of gains but oh well. Just glad I came out net positive.
This is anecdotal info, just my take as a consumer of the product and my experience. The majority of the products are pretty good. The problem is that they have raised prices faster than consumers can tolerate. A good brush used to cost 1.00 now it's 10 dollars. Lots of competition also. Walmart carries their products but does a terrible job of stocking the ELF products on the shelf. Women see a new product on tiktok or or other social media and they go to find it and it's not on the shelf at Walmart. Maybe they should find a different distribution method? Target does a good job of stocking ELF but they have the price even higher than walmart. e.l.f. Beauty, Inc. stock has seen a 20% plus drop, again, due to slower post-pandemic growth and reduced social media ad impact, but a speculative bounce is possible. * Despite a 31% sales increase and decent gross margins, higher expenses and flat EPS have pressured the stock. * Management's cautious guidance for fiscal Q4 and lowered fiscal year sales and EPS expectations have exacerbated the selloff. * ELF shares may settle in the $60s, presenting a speculative buy opportunity, given the overreaction to a 6% EPS reduction in the guide. * I think a better value pick in this sector might be ODD (Oddity Tech) Better P/E ratio, better growth. I don't have the time to do a write up of it now but I could later this weekend.
I bought 10k worth of ELF shares on the dip today… I am fucked right?
Sephora sales going up up up so maybe ELF is just trash
I wrote a speech today id like to share. Firat if all Fuck you PLTR fuck you GOOGL fuck you ELF fuck you RBLX. Oh ya honorable fuck you to NVDA for leaving without me and TSLA for leaving me. Finally I'd like to say fuck you market. Crash and burn or get lost in space. Fuck you.
My random ELF buy Thursday is up around $5/share but idk if I just take profit now lol
My random ELF buy is up around $5/share but idk if I just take profit now lol
Woman here. ELF is supposed to be the cheapy drug store option and with the way prices are going, I may as well go to Sephora and get “real” make up.
Did some guy say hes doubling down on ELF again
Dang SPY really tanked today cause of ELF smh
Is this a fake pump recovery day for ELF or will this climb up higher next week?
ELF blamed the wildfires for its losses?! Puts are too EZ.
ODD must be dumping in sympathy of ELF. Ill add more under $40 if it gets there
Full ported ELF. Market is overreacting and overrsold
Anything to invest in rn? Don't think ELF, Googl and AMZN have arrived at the bottom yet
All ELF cosmetics come from China, isn't there a tariff?
I had zero fucks this morning buying MSTR TSLA and ELF calls
wtf is with all the sudden ELF bots
Wow ELF is like drug store cheap makeup. Recession is really coming
Load up on ELF calls, this will fly next week 
ELF recovering but I hope it doesn’t do a GOOGL next week
ELF had bad earnings and now ODD's fallen
ELF please don't do this to me, FEMBOYS OF REDDIT BUY MORE MAKEUP
I did a little research into this company before the last 24 hrs. Did a crash course recently as much as i could, and frankly there is a lot to like here long term. Seems to be the preferred company of the 12-25 female crowd. Which explains why the whole tiktok thing and wild fires hurt it badly. Hard to put out videos saying 'try this new hot look' when those videos won't get views. And those kind of things drive sales for the younger crowd to buy not just what they would anyway, but that extra product to try that new fun look. I'm taking a decent size position now cause i think we may be at the over sold/over reacting bottom. If we aren't i'd be happy to buy more later. This company has beat earnings 23 quarters in a row before this one and has a lot of room to grow internationally as well as domestically. I think most if not all make up stocks have taken a hit the last few weeks, just this one took it harder due to the age of people who buy it. I think this is a great buy the dip opportunity. Love the start of this year so far. AMD. ELF and SMCI (riskier) just falling into my lap at big discounts.
Recession = woman buying cheaper makeup aka ELF
ELF popped off after covid so this isnt the reason
ELF is way overvalued. EL is also probably going to drop more.
ELF was on my list but I haven't been following lately. I like the price. What was wrong with earnings to cause that drop?
Back in the green on ELF, should I take my $20 and run?
ELF was the lowest grade cheap produced in pretty container shit. About 10 years ago and running they had some cardboard containers with pretty Disney characters on them to sell it. Now they are trying to sell their previously 2$ lipstick for 8$ with no pretty characters printed on it, and no one wants to buy it because it's shit. Unless they can print vtubers on kits for the weeb girls they are done.
I own ELF skincare care as well. I was responding to the poster saying she went from daily makeup to only special occasions over the pandemic. The emphasis generally is now on skincare and not makeup.
ELF is very low. 50% drop in 20 days
No, cheap women are still buying cheap makeup. There are just more brands selling at or below ELF’s low price point now. Dollar Tree and Temu are my main sources of makeup now instead of ELF. I can buy 3x as much makeup for the same price point there.
… what do you think ELF sells?
ELF mooning while Mag7 exploring the depths of hell
Yeah, I think that’s what people are missing. Makeup has gotten stupid $$$, CT bronzer is 100c cnd. Even a drugstore brands mascara is 20$. I switched to ELF a few years ago, it’s pretty good. I think they need to work on their messaging, highlight quality not price point
I bought ELF at 69. Not sure if regarded or big brain 
Thoughts on some medium dated ELF calls? That is a MASSIVE drop off.
ELF used to do live's on tiktok that would help with sales, in addition to ELF reviews by top influencers. Now that tiktok's access is limited, and top influencers have left the app, ELF has to be creative with it's marketing. The issue is that independent competitor makeup lines such as Saie, MakeupByMario, HudaBeauty, Rhode (hailey bieber), and rare beauty are taking up marketshare even though those are higher end brands. They traditionally due less marketing because it is influencer-led. ELF does great when it mimics the higher end products but the marketing is the issue. The more marketing costs, the more tariffs costs, and overall the less marketshare all contribute to this "soft" sales. So no, ELF isn't a buy right now. I think it can even go lower.
ELF YES! 
Anyone else buy some $ELF this morning? Feels like a big overreaction
ELF recovery is ON! 
I'm buying the ELF dip. Seems like an opportunity of a century. Literally dipped 30% and then another 25% on the same news within a month.
Condolences to those holding ELF. I think Cramer was bullish on this
happy Friday except I got burned trying to play ELF earnings, can a big soft bear hold me
please tell me you also have ELF 
Luxury sales are down across the board in every category (including cosmetics). This is not a good sign as you said, ELF is legit one of the cheapest brands available. The lipstick index is really interesting, in that cosmetic sales *do* dip right before a recession, but also women never stop buying makeup or "treats" for themselves, so it would make more sense if you purchased sephora (LVMH) or ulta, as they encompass all beauty care items (instead of just makeup).
No, only ELF, trash brand all made in China.
**Summary of Comments on ELF** • **Risk due to social media reliance:** Some users see investing in ELF as risky because of its heavy dependence on social media and viral trends. • **Concerns about customer loyalty:** Questions arise about how loyal ELF’s customers are and whether the brand can sustain its relevance long-term. • **Low-cost marketing and sustained growth:** ELF spends far less on marketing than major competitors but continues to grow and gain market share (an additional 2.2% recently). • **Reasons behind the recent stock drop:** • Consumers stocked up during Christmas due to competitor discounts. • Comparison to last year’s lip oil boom. • Despite lower social media mentions, ELF remains a top 3 brand. • **Influencer-driven sales:** Mixed opinions on whether ELF’s reliance on influencers is a weakness or just part of the industry norm. • **Sector comparison:** While ELF continues to report growth, competitors like Estée Lauder are seeing declining sales. • **Investor reactions:** Some are holding or buying more shares, while others sold early or regret missing out on past gains. • **Tariff concerns:** The company was prepared for tariffs and sees the 10% China tariff as better than expected. • **Doubts about long-term strategy:** Discussion on whether ELF can adapt to changing social media platforms and advertising trends. • **Surprise at the stock drop:** Several users didn’t expect such a big decline despite the brand’s strong presence in the market.
Pamela Anderson is shorting ELF
Automatically invest in ELF on a schedule that works for you
ELF on a shelf has its own ticker and these kids are bullish on santa.
wtf is ELF? Why you nerds didn’t tell me to buy puts ! Geezez 
talking about buying the ELF dip? to really know Becky you must be inside Becky. and you're all virgins. 
I spend thousands on makeup. But ELF is a garbage tier brand
ELF off a cliff 
Upvote who will buy the ELF dip
I know ELF is tanking premarket... but with 2025 feeling like a "return to the office" kinda vibe, i'm thinking calls from here...
ELF in utter shambles. Becky's on makeup strike and refusing to have babies because of election?
Option orders isn’t enough, *especially* during earnings week when WSB users are doing huge YOLO bets, it’s just one (important) data point. You also need big share orders, and they all need to line up, and OI overall needs to line up too, and even then there’s a lag, so you need to check for resistance/support points to touch before the move is made. 6/28 ELF had a $224m and a $59m order after hours, so there was a lag before the effects were felt by the market (can be a few days to a few weeks in that case, you gotta wait for the OI to line up for the move), then 7/12 it started a dying trend, one big drop from 210.90 to 170.70 over a few days, then several more big drops. An abnormally large order for ELF (one that the stock only sees a few times a year) is $50m or more. This is different for each stock depending on market cap and how heavily traded it is. AAPL would be $700m or more, for example.
For years I would see ELF products in discount, thrift, and bulk resale stores. I always saw them as a failing knock off brand. There stuff was fine and worked fine it was just wasn’t popular enough at least where I live
Looks like it's time to put this ELF ...back on the shelf
The real question is...are you going to automatically invest in ELF on a recurring schedule that works for you?
ELF bent me over, now I must revenge trade 0DTE
ELF down 27% PM on double normal volume and I can’t get out until 7…:(
Random youtube recommendation:"Keep buying ELF" "Dafuq is that, let me check" -> it's down a gorillion % Oh, Youtube, trying to turn me into a bag holder one recommendation at a time.
This one is all about the hold. SKX, PYPL and ELF
This is why: - https://finance.yahoo.com/news/e-l-f-beauty-nyse-221328326.html > _"Cosmetics company e.l.f. Beauty (NYSE:ELF) announced better-than-expected revenue in Q4 CY2024, with sales up 31.1% year on year to $355.3 million. On the other hand, the company’s full-year revenue guidance of $1.31 billion at the midpoint came in 2.5% below analysts’ estimates. Its non-GAAP profit of $0.74 per share was 2.5% below analysts’ consensus estimates."_
Their forecast is saying the demand will slow... Maybe something on the horizon. What do their ELF eyes see?
ELF would be a great buy right now following this strategy
I bought ELF at $72 after hours :(
Almost a bag holder of 20 ELF $78 CSP’s but closed out before earnings because I’m a responsible trader  what moves yall make today
You know what they say fellas. If makeup gets expensive (ELF), there’s always BUD to make them cuter.
ELF Beauty earnings summary: \- Steady downturn for the last 6 months. \- Majority of production in China. \- Trade war between China and US. The ‘experts’ on reddit: “Seems bullish to me, time to buy calls"
My track record just this week alone GOOGL long fail PLTR short fail RBLX short fail AMZN short fail ELF long fail How am I doing so far? I tried for AMD but didn't get my long filled. Same with QCOM long didn't fill.
PLTR  GOOG  AMZN  ELF  AMD 
My port is like 70% ELF and AMD 
It was between that and ELF, I pick wrong
Never checked or know what ELF is. People said it was pretty bad...no one actually plays this right?