Reddit Posts
What's an example of a stock you regret selling too soon?
Veteran Trader Spotted $ELF in the $30s, Surging 294% — Now Targets $MGRX!
$ELF is my favorite stock. I am betting it will go up 25% AH on earnings tomorrow.
How do you cope with selling a stock right before it rallies another 50% or more?
ULTA Stock Drops Late, Despite Big Beat; Revenue Tops $10 Billion
Chinese owner of $1B+ ELF BAR HALTED by court; infringing on “ELF” TM of micro cap $VPRB. Stock doubled Friday, valued only at $18M.
$1B+ “ELFBAR” shutdown by US Fed court for infringing on $VPRB “ELF” trademark; stock explodes, still only valued at $15M!
FL federal Judge ruled today INJUNCTION of ELF BAR for violating $VPRB ELF trademark. Stock valued at only $8M just shut down largest vape player. Buckle up!!
~$1B “ELFBAR” vape doesn’t own TM. Denied “ELF” back in ‘21; immediate injunction ruling by judge soon; sued by $VPRB
ElfBar facing lawsuit it stole elf trademark! $VPRB
Options spread for week of 11/7 $ATVI $CVNA $CLOV $WMT $AMZN $ELF
Tendieman, give me a sign if I should buy more ELF calls...
Mentions
UPS, WHR, ELF, TGT, DLTR, VITL These have all bled out a bit and have modest p/e ratios. UPS and WHR also give out decent dividends. While I think they have macroeconomic concerns these brands are all established enough to bounce back
Can you pls share some good dips? I bought some nike , ELF, ORCL, amd, AMAZON, avgo, him& her , hood etc
I mean jesus, I didn't know what I was doing really but just flitered to growth companies with very high YoY metrics (% rev, EPS, growth etc) and bought them during the peak of fear. I opened a position on ELF beauty, I mean jesus I didnt even know what ELF was but their metrics were great and I just bought it. now up 40% lol.
Thoughts on ELF stock? IT's been beaten to hell
Because it was the first thing that came up when I searched for ELF lol sounds like some serious projects in the pipeline
Also had a ton of shares in ELF and MDB :)
Anyone looking at ELF? A lot of insiders having been buying.
Thanks, decided to buy ELF later today
ELF NKE maybe some other ones punished from China
I used to think that, till I saw ELF.
Hey guys look at all the retails stocks, they are up big, ELF, ANF, etc. the semi stocks all went up last Friday without any news before the tariff exemptions on Friday night. Is it the same play someone knows something before the news released
ELF back to 2022 prices...jfc.
ELF down 76% from ATHs. On their last earnings call they said they "had a plan for tariffs", but not sure that plan accounted for 100%+ tariffs. When buying a dip goes wrong...
MASTER GAVE DOBBY HIS STOCK? DOBBY IS A FREE ELF 
Literally the best deals in the market right now - I agree with $GOOG - I bought it at $133 last time around, sold it at $190, I would happily buy again at $130 and like 19 PE. For $ELF, long story short, look at the numbers. Long story long - read below. $ELF I bought because it’s a consumable, affordable, cruelty free, and is “IN” with the younger crowds. I keep seeing $ELF space in retail expanding and their lack of a significant international footprint provides a significant TAM. Not to mention that due to social media, which $ELF is huge on, makeup trends are being adopted at an earlier age, at a faster rate, and constantly changing requiring repurchase.
$AMD $INTC $ELF $NKE $F AMD, Intel, Elf Beauty, Nike and Ford
Buying NVDA, GOOGL, META, AMZN, ELF Selling nothing.
I respect technicals especially utilizing stop losses. So you don’t think AI is a bubble ready to burst? I think the AI slowdown will occur but I think we still have a good 3-5 years. I’ve been adding to NVDA/AMD. Others I’ve been buying is NKE as you know, ELF, AMZN. I’m holding SOFI, unsure with new developments with HOOD. Holding TSLA cuz I think stock has more downside over this year.
Beatdown Retail stonks are a BUY!! NKE, EL, ELF, VFC, TGT, RH, AAP, WEN
FIVE but it's already down 14% on the news. It's not a zero but that business model is questionable in this scenario. "Is there any industries that are going to be hit harder by tariffs than others" Clothing. Nike, Lulu, etc. Cheap shit will get obliterated (FIVE, mentioned above.) ELF is already down massively YTD but this won't help.
ELF, NKE, NVO, NVDA below 100, AMD below 100.
META, Amazon, AMD, ELF, PayPal, Shopify.
AMD, ELF, Nike, and Shopify 25 k each
Yea I got fucked. I sold two CSPs in the last year. Both of them down hard 100 shares of ELF at 75 and 100 shares of TTD at 75.
I can't believe I was up with ELF over 80% at one point. Then sold with a 10% loss. I would be sitting with a -60% by now.
I still like my growth consumer defensive stocks such as $CELH and $ELF. People will always buy caffeine and cosmetics even in a recession. I think both are well positioned going forward.
I lost money buying calls on ELF for their earnings, so puts on ULTA
-40% on ELF. that stock hurt but thinking of getting in more now while its tanked to lower my average share price and pray it does well again
I can't catch a break with ELF, fuck you
I wish 🥭 would do a commercial using ELF for his orange make up and pump my heavy bags 
I would buy ELF but I dont know any females to ask if they make good makeup or not
bagholding -53% on my dear ELF 
$BECKY season. ELF, COTY, ULTA. AI is dead. Making bitches look good is timeless
Why is ELF up so much the last two sessions? Is it just shorts covering, or more?
ELF Beauty up 11% on partnership with women’s soccer league. Glad to have bought it post earnings but in this market going to take the gains since you never know if they’ll evaporate.
Wasn’t expecting the degenerate put I sold on ELF before earnings to save my port 
ELF is actually a very interesting recession play. Like you said girls still need makeup and many will trade down to cheaper products. ELF would be the highest beneficiary of this trend
ELF now up 9%. Still no news..
Partnership with NWSL announced. I also think the makeup girlies won’t want to spend big $ on high end products for the near future and will look to ELF for dupes.
ELF 
Writing CSP for $ELF Why not ……
CELSIUS AND ELF cruising me to Bugatti
My heavy bet on ELF has been glorious this week. Up nearly %20 during market downturn.
I "love" how ELF is up 7% on NO news.. Like WTF. I'm not in it, just wanted to point out IST...
Yes ELF is a makeup brand and yes ULTA sells ELF makeup
I remembered when ELF didn’t perform good. Maybe same thing can happen to Ulta beauty?
I had a weird day today. Everything I’m in up massively: WOLF FSLR ELF KSS MU I had my biggest up day like 2x the next best day not even because it was a massive up day, but the stock market blessing a random set of companies that don’t even seem all that correlated.
You might want to look at what happened to ELF, calls blew up over there
If you want a laugh go look at the chart for ELF and APP
What stocks are y’all eyeing for the major pullback that’s looming?? Personally excited to watch HOOD, ELF, and SOFI fall and see how low they can get
tempted to play RGTI earnings but got burned trying that with ELF last month and it still sore
I feel like even without tariffs a bunch of these stocks would be rug pulled . America stock market operates like most companies small cap markets and stupidity runs wild . CELH , ELF , CAVA , WIM , STRL , MOD the list goes on the rug pull happens all the time . USLM , UFPT ..
Selling my ELF calls last week was my only smart play
ELF around 2018. $7… I worked for them on some freelance projects back in 2017/18 and was thinking about buying some with my 401K but decided against it. ELF peaked at 210.72 In June ‘24
Oh right how could I forget ELF..
Correction, ELF is a dumb cunt
How the fuck is ELF the only green stock in the market 
Why tf is ELF up lol
Bro, I bought the bottom! Like I did with ELF, and got burned badly..when we dropped 10% in AH, I bailed. Holy fuckin shit lol I'm about to take it off my watchlist so I can't be reminded of how big of a fuckup that was
This guy sold his Celcius shares today because ELF freaked him out
NIKE, AMD - about 15% each META, AMZN, KSPI - about 9% each PYPL, FUBO - about 4% each EL - ~2.8% ELF - ~2.5% SOFI, TESLA - 0% I hope I understood your question right. These numbers indicate the weight of each position on my portfolio. I have already shared their returns with you. Are they just for the length of time you actually held them? I didn't get it at all. If so, how much time for each, because it matters, right? Obviously, I held them 1-4 months. How long will I hold them? Until it makes sense to sell them. This is the only exit strategy. It's anywhere 1-20 years. It might be important mention that I won't be all in all outing. Avg in, avg out. I really did not understand the last paragraph with the question, but I hope I answered some of them.
CELH moved their earnings up two weeks to tommorrow ftr.. I'm gonna play it with shares and hopefully don't get ELF'd
Bear in mind, I started investing just October 2024 My high conviction picks are: META (+19.81%) AMZN flat FUBO (+158.4%) EL (+3.24%) ELF (+3.58%) KSPI flat NKE (-9.2%) AMD (-6?8%) SOFI (exit with +70%) but still a high conviction play, sold out due to lack of experience TSLA sold off with +60%, looking for entries when valuations will make some sense again (P/E ratio < 50 maybe)
Puts on SBUX and calls on ELF if I had a decent chunk of change to drop
Do something cool FUBO I need to make my ELF losses back!!
This has to be the bottom for ELF
ELF and CELH, my top picks for a few years out. They're priced for 0 growth despite having around 20%+ likely. High risk with higher reward. AMD is likely to do well, too. All 3 names are near the capitulation event, with sentiment being absolutely garbage. They all have high potential for rev/earnings growth in the coming years. Valuations have finally reset from some crazy peaks, but the pendulum works in both directions. Could go lower, but I'll buy more unless the fundamental business outlook changes.
Good dip buying lately--RDDT, DDOG, Z, ELF, VRT 
CELH and ELF Two fallen consumer cyclical meme stocks. Despite having been reduced to a fraction of their ath, i still think they have more to bleed. That said, once the p/e gets a bit lower on both, I'm planning to yolo in. For the time being both brands have cemented themselves as permanent staples in America
He got lucky on Tesla and thinks he’s the next Warren Buffet, bros chills CELH, ELF, and AMD 
It’d be 1dte, but likely a good gamble. I almost dis this with ELF but ended up buying further out
Picking up the overblown drops. ELF....VRT...now TTD
RDDT is the new ELF lol
Unless you sold ELF CSPs at earnings 
white blond secretary. calls on ELF and PINS
Imagine buying ELF
Market rebounds all day but ELF keeps on eating shit. What a fucking nonsense
ELF/TSCO/ONON - I'm primarily into tech stocks and generally speaking my risk aversion has grown with more consumer preference dependent stocks. With that said I did pull the trigger on BROS. I'm a long time holder of ASML. The geopolitical issues are definitely a bit of a downer with lost business in China. But with TSM expanding heavy on new fabs, I think ASML will do just fine in the long run.
Yeah. Morning sell-off is helping it. Also I had 600P dailies on SPY and ELF 75 weekly calendar position. I really needed this dip
ELF finally recovering 
Made $500 on 2 ELF calls from a couple days ago. Pretty happy about that.
Made a small amount of money buying the dips of ELF and EL...Guess I should have held for a bit longer, as they are continuing to have nice recoveries.
I think ELF got thrown out with the EL earnings bathwater. I DCA’ed down for ELF so let’s hope the bottom is in
ELF sales are up 31%. What you’re probably thinking of is that makeup company **stock** prices are down.