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ELF

ELF Beauty Inc

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Need new stock idea

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$TWOH One to own in 2024

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$TWOH Recent Announcement!

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Roblox DD - Bullish regrettably…

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Bullish on Roblox (RBLX) regrettably...

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What's an example of a stock you regret selling too soon?

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Veteran Trader Spotted $ELF in the $30s, Surging 294% — Now Targets $MGRX!

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ELF stock is SMOKING!!

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Buy ELF for 2 days?

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$ELF is my favorite stock. I am betting it will go up 25% AH on earnings tomorrow.

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Google Trends Chart of Elf Beauty $ELF

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How do you cope with selling a stock right before it rallies another 50% or more?

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My lotto play for ULTA's earnings tonight

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Elf Cosmetics

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Thoughts on ELF Beauty?

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ULTA Stock Drops Late, Despite Big Beat; Revenue Tops $10 Billion

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Chinese owner of $1B+ ELF BAR HALTED by court; infringing on “ELF” TM of micro cap $VPRB. Stock doubled Friday, valued only at $18M.

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$1B+ “ELFBAR” shutdown by US Fed court for infringing on $VPRB “ELF” trademark; stock explodes, still only valued at $15M!

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FL federal Judge ruled today INJUNCTION of ELF BAR for violating $VPRB ELF trademark. Stock valued at only $8M just shut down largest vape player. Buckle up!!

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~$1B “ELFBAR” vape doesn’t own TM. Denied “ELF” back in ‘21; immediate injunction ruling by judge soon; sued by $VPRB

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ElfBar facing lawsuit it stole elf trademark! $VPRB

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Options spread for week of 11/7 $ATVI $CVNA $CLOV $WMT $AMZN $ELF

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Market Outlook 08/15/2022

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Sally Beauty Holdings ($SBH) DD, Value Re-opening Play

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HEPA

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Tendieman, give me a sign if I should buy more ELF calls...

Mentions

Chipotle, ELF makeup, $URA, Costco, Visa and AmEx

Mentions:#ELF#URA

With ya on this one. Going to drop my schizo "dd" here as well for anyone who's researching this company. I'm curious to hear what others have gathered as well. - 80% gross margins. 50% of revenue spent on marketing to further increase recurring revenue. If they decided to switch off the marketing machine this company would suddenly be extremely profitable. - Marketing is working. [Search interest](https://trends.google.com/trends/explore?date=today%205-y&geo=US&q=%2Fg%2F11fkypmfp7,%2Fg%2F11c3krgywp&hl=en) in the Hims brand has been steadily rising over the past 5 years, while interest in competing companies (Teladoc for example) have stagnated. - Marketing is working really well. +60% revenue increase yoy. - Low debt to equity ratio. $105 mil in cash and equiv., $103 mil in total liabilities. There's no risk on the balance sheet, they could pay off all their debts any time they want with cash and equiv. - ~14% short float. Not enormous, but significant. Maybe shorts will keep doubling down and price will keep sliding up. - Small $5 bill market cap. Price could move a lot from just a handful of buyers. - The CEO believes in his company. [Andrew Dudum is a 10% owner](https://www.gurufocus.com/insider/177824/andrew-dudum) with a $264 million stake. His recent sales have been tiny compared to his overall stake. - Compared to other companies, the valuation of Hims is cheap. The price to sales ratio on a lot of big high-growth tech companies (MSFT, AAPL, NVDA, etc.) is >10. Hims is only at ~5, so 2x in price isn't unreasonable. Compared to another small $10 bil cap company (ELF) with similar sales of $1 bil, similar gross margin of 70%, higher debt-to-equity ratio, and IMO less stable revenue, Hims should be 2x current price. - Biggest downside risk I've read so far is "no moat". [85% subscriber retention rate](https://www.emarketer.com/content/hims-hers-caps-off-forceful-2022-by-nearly-doubling-its-revenues) is the moat. Moats are bs anyways imo, every new growth company could face competition from a larger competitor. TSLA still ate the lunch of established auto manufacturers. AMD still ate the lunch of the biggest chip fab in the country, INTC.

my gf does this. she bought A&F before they popped, bought TSM during Covid when it was like $50 , bought ELF when it was $9 .

Mentions:#TSM#ELF

Dude seriously. The women in my life made me $ with $ELF stock! They are better than all the MMs

Mentions:#ELF

AVGO didn't dump, NVDA didn't dump, ELF didn't dump, QCOM did't dump, MSFT didn't dump, AAPL didn't dump.... Buying calls at open should print.

Mostly just keeping track of my portfolio with this. Selling $V soon. Maybe $AMZN as well. [PREVIOUS](https://www.reddit.com/r/stocks/comments/18888ww/rate_my_portfolio_rstocks_quarterly_thread/krsxgzv/) CURRENT Ticker | Allocation | Gain | Entry Date ---|---|----|---- QQQ | 20.59% | 26.00% | 8/31/23 NVDA | 116.86% | 17.22% | 1/23/24 GOOG | 11.41% | 7.72% | 4/30/24 AMZN | 11.00% | 3.94% | 4/30/24 V | 9.62% | 20.14% | 5/14/23 SN | 8.66% | 63.69% | 12/1/23 ELF | 8.09% | 64.13% | 12/1/23 GME | 7.67% | CCs | 6/7/24 DKNG | 6.81% | 28.62% | 9/6/23

ELF casually went up 22% this last month. Whoever held after that 220 to 170 drop, you deserve the recovery 😂

Mentions:#ELF

I agree I think it will stay in the penalty box until earnings to start trending up.  At least ELF has been doing well for me

Mentions:#ELF

Will rate cuts affect ELF? Asking for a friend

Mentions:#ELF

This is what makes it a bit difficult with companies of this size, that sometimes it's hard to get news quickly, or at all. Same issue with ELF and CELH. Sometimes these companies are going up and down like 10% in minutes and I can't find any news. I know that there is a lot of volatility in this market cap segment, but still 10% in one day is not a "it's just volatility" movement..

Mentions:#ELF#CELH

Does your portfolio contain $ELF, $DDOG, and $RKLB?

Buy ELF while it’s cheap ![img](emote|t5_2th52|27189)

Mentions:#ELF

I was hoping ELF gets to join SPY got some lotto calls

Mentions:#ELF#SPY

Elf’s not going down any time soon, and even if it does it’s temporary. They’re affordable, innovative and are pretty much duping every single popular/viral beauty and skincare product its competitors release. Even with the potential tiktok ban, I’ve seen an upswing in Instagram marketing. I’m not worried about ELF….puts to the moon 🚀

Mentions:#ELF

Not as much as NVIDIA but ELF beauty is worth around $10,5 billion with around 450 employees which gets them to around $23M per employee which is more than the other big Techs. Fun fact.

Mentions:#ELF

I think it's way oversold, but I also thought the same of ULTA. If they beat and have decent guidance, I'd expect an ELF-like rise of 15-20%. If they don't, I'd expect flat.

Mentions:#ULTA#ELF

wow, that ELF beauty has been killing it.

Mentions:#ELF

Portfolio Update 4th June. 30 y/o. 1. 26.07% Alphabet 2. 25.12% Amazon 3. 22.27% Disney 4. 14.69% E.L.F. Beauty 5. 11.85% Lululemon I recently trimmed my long term Disney position from 32% down to 22%. With the free money I opened a position in Lululemon. Don't know if the stock has found it's floor, or if it goes down further after earnings. But I think this is a great entry point for a long term hold. Very happy with my ELF position that I opened just before the earnings in May. Will also keep it for a long term hold. I plan to also keep the other positions long term, as long nothing big changes my opinion and outlook for the companies. Plans for the future includes to buy further shares on dips for all 5 companies. I also plan to go to 6-8 companies long term. Within the next 12-18 months I am trying to build 1 or 2 additional positions.

Mentions:#ELF

I'm thinking this might run tomorrow morning and early trading day. Just like ELF did recently. If not, well... "this is a casino" for real.

Mentions:#ELF

Well OP... you seem like a nice guy so I'm hoping this bounces back tomorrow like ELF did last week. The earning call seems good overall. They even beat guidance estimates so idk what's going on here.

Mentions:#ELF

$ELF looking strong again. Back over $200 after being in the $150s before earnings. 

Mentions:#ELF

Just like ELF. But $100 yoga pants isn’t $10 lipstick.

Mentions:#ELF

Only ever took long positions, never any options. I invested big into a turnaround story (ELF beauty) and very heavily into a graphics card and software company (Nvidia) but I took profits on the way up so I’m just letting the profits ride the escalator up, trimming more along the way occasionally. The only time I ever bought stocks on margin was when the federal reserve came out and signaled it was going to prop up the market in March/April of 2020. Lost a little money speculating on cloud companies like Twilio and Snowflake. Lost money investing in stocks of companies whose businesses I didn’t understand. Proud to say I never lost any money on shitcoins and meme stocks.

Mentions:#ELF

Call ideas: NVDA(duh) The Gap $GPS $CROX $ELF Right now, tech is on the naughty chair in the corner, big brand names and boring boomer stocks seem to be leading the market. Also, I think $LULU reports this week..my theory that in this market, euphoric stocks tank on earnings(dell) and beaten down stonks surge(Ulta). So calls on LULU

This can be a good opportunity though as ELF gaining 20% on earnings because other beauty stocks were holding it down

Mentions:#ELF
r/stocksSee Comment

Last week NVDA was in the spotlight and I made a list minute investment in ELF Beauty which turned out great. This week DELL was in the spotlight and I made a last minute investment in ULTA Beauty and it seems to turn out great as well. I love Becky stocks!

It works when it works. I just made $30,000 on ELF. How are your trades?

Mentions:#ELF

congrats on ELF bro, huge W. I rounded up, I spent a little bit more than 3k and gain is about 800%. Hoping this holds through premarket and I'm dumping all but 1 contract as soon as the market opens can't be too greedy lol

Mentions:#ELF

very nice. I just made $26k on ELF but used shares with margin

Mentions:#ELF

To be honest. This is very strange from ULTA. Lowering guidance and making some strange comments about the economy, meanwhile buying back millions of dollars in stock and beating guidance. To be fair, ELF also had a very conservative guidance, seems like they are all very cautious about the coming quarters.

Mentions:#ULTA#ELF

Now it’s up AH 8%. Seems like investors feared the worst. No wonder after CEOs comments about slowing down of the economy. I think he should talk less and just focus on their international expansion. What stocks do you also have? ULTA, LULU? I have LULU on the watchlist and have ULTA and ELF from the „Becky index“.

Shoulda known with ELF

Mentions:#ELF

Need DELL to pull an ELF and CAVA

Bought shares. Big hopes to inverse like ELF…

Mentions:#ELF

I get that, but I also know that consumer discretionary stocks have been absolutely ripping with earnings. And with how ELF performed, I think ULTA follows suit. SAAS companies like MDB, ZS and S on the other hand, will get crushed today

i did lotto call on ELF and it worked out but that's becky lite then again ULTA isnt exactly a high end too. hmm. not sure how far it can drill. implied move is at 8%.. gonna wait till a bit later and do a coin toss :D

Mentions:#ELF#ULTA

Agree with your girlfriend! ULTA's biggest competitor is Sephora, which typically stocks more high-end/luxury brands. ULTA has a much more diversified brand portfolio with both affordable (ELF, NYX, etc.) and luxury (YSL, Charlotte Tilbury, etc.) brands. I'm assuming (or hoping) this helps ULTA as discretionary spending tightens.

Mentions:#ULTA#ELF

ELF is sold at ULTA (and other retailers)- they're not competitors. Target has been partnering with ULTA for a while. From last week's TGT earnings call : 'Amidst the pressure, beauty continues to be a standout category, delivering growth in the low single digits in the quarter. This growth was led by continued strength in Ulta Beauty at Target as well as strong performance in personal care and skin care categories.'

Mentions:#ELF#ULTA#TGT

You ever consider that maybe ELF and target are getting better sales because women aren't buying at Ulta?

Mentions:#ELF

Hopefully it ELF’s

Mentions:#ELF

ELF Puts tomorrow going to double my portfolio in three hours 💅

Mentions:#ELF
r/stocksSee Comment

Abercrombie, Dicks and Chewy all beat just today and Deckers or ELF just a couple days ago. It’s really differs from company.

Mentions:#ELF

It will go up, just like ELF and CELH. Lately there has been a trend of AH negative reaction followed by the stock ripping the day after the report.

Mentions:#ELF#CELH

Smells a bit like ELF earnings tbh. Good earnings but still initial drop, bought back overnight, next day bullish. Have to see tomorrow.

Mentions:#ELF

Have no interest in INTC. I don't know about LULU fundamentally - some people trying to make the case that other brands starting to gain - but really does feel overhated/oversold so would be surprised if it didn't bounce. In terms of a name that probably shares customers with LULU, Ulta imo is an instance of overhated/oversold where you can make a fundamental case (Elf earnings positive the other day, TGT calling out beauty as one of the few bright spots, etc) I don't own LULU, ULTA or TGT but am long ELF.

You should just edit your first comment and replace ELF with CELH. xD

Mentions:#ELF#CELH

Anyone else doing ELF puts

Mentions:#ELF

Ulta is one of the major retailers where ELF sells their product (it's not sold at Sephora, and people are reluctant to buy skincare/makeup from Amazon). Elf is taking away market share from other cosmetics companies, not retailers like Ulta.

Mentions:#ELF
r/stocksSee Comment

> I’m just looking for large cap companies in a long term up trend with healthy fundamentals. I don't disagree with this at all. I also look at 5 year charts and look for companies where I think there's been an uptrend but where I think the fundamentals are present for that uptrend to continue. "What has done well and can continue to do well?" And for me that's looking at the businesses themselves, researching and trying to determine if fundamentals can continue to be sustained/if something has gotten ahead of itself. Personally, I think lately a lot of what I've looked at that has done well increasingly goes in the "ahead of itself" bucket. On the flipside, I do have an issue with the view that I often see that everything down a lot is worthwhile and should bounce I definitely don't agree with either. A lot of things that are down a lot have headwinds that aren't going away any time soon/are cheap for a reason/are value traps. A fraction of what hasn't done well this year is worthwhile and there are some quality companies well off highs. I think MPC is an example of that. Trucking is going through a rough time - ODFL well off highs - not cheap but rarely has been. ULTA is a volatile name any time there's worries about demand/consumer but I think - especially with Target calling out beauty as a rare bright spot right now and ELF up about 25% after earnings - concerns became overdone. WSC is a smaller name that imo is a high quality business/great management/dominant market share where the selling is overdone. I don't find all that much compelling right now, but am looking at some things well off highs. The things that are doing well have done so well that I am either not interesting in owning more things associated with that theme or considering trimming.

ELF making moves

Mentions:#ELF

I thought I saw ELF down 9% in AH on earnings reports?

Mentions:#ELF

All in ELF??

Mentions:#ELF
r/stocksSee Comment

Earnings whispers posts the options implied moves. Some are around 20%+. I just cashed in on ELF moving 23% after earnings.

Mentions:#ELF

I’m pretty sure I saw ELF hit 139 on earnings day. 190 today

Mentions:#ELF

These are slightly different types of companies. ULTA is not necessarily competing directly with ELF, ELF products are sold in ULTA stores. I feel like majority of comments I see on here do not understand this.

Mentions:#ULTA#ELF

Yep. Look at ELF. It drop 10%. I was just home from work and got busy next thing I new it recovered. Up 20% in a week.

Mentions:#ELF

Seems like ELF is taking market share from ULTA. ULTA looks primed for a pop based on technicals but I believe fundamentals will keep it flat

Mentions:#ELF#ULTA

ELF mentioned taking market share in their report. I think it makes sense to go long. Not sure about earnings though as a lot of companies have been given bad guidance lately

Mentions:#ELF

Made 500% on ELF calls in 2 days but then I decided to blow it away on 0dte spx today

Mentions:#ELF

The economy is causing people to flee tgt and run to WMT. Flee LULU and run to ELF. FLEE NKE and run to DECK. Whats the next play?

ELF that makeup ponzi keeps pumping 💅

Mentions:#ELF

ELF is fucking throwing gains both directions.

Mentions:#ELF

Target is in a place with consumers where they need to shift. Starbucks recovered fast. WMT had good ER, TJX had good ER, Chanel had good ER, ELF had good ER.

Mentions:#WMT#TJX#ELF

ELF’s Q4 ends March 31 though.

Mentions:#ELF

$ELF reported for Q4 FY23 which would explain the good ER (holiday season) as opposed to $ULTA’s upcoming report for Q1 FY24. I says it goes down again

Mentions:#ELF#ULTA

The CEO warning about a slow down and ELF great number both came within the same quarter. It’s more likely that Sephora is taking market share from ULTA. Maybe Targets slowdown is affecting them or something else.

Mentions:#ELF#ULTA

I made $26k on ELF today. They are doing well b/c they sell cheap (inflation friendly) high quality make up at walmart and drug stores/dollar stores. Ulta sells expensive make up and is seeing less customers who can't afford the real thing so they buy 'dupes' from ELF and Nyx.

Mentions:#ELF

maybe ELF went up cause it's taking market share from ULTA?

Mentions:#ELF#ULTA

I can see why ELF is doing well what with inflation. I use their products because they work and the pricing is really competitive with other drug store beauty brands. Never thought to buy that stock. DOH

Mentions:#ELF

Yep been buying in parts since it started to drop. I see most of their issues as macro and the ELF earnings give me confidence they’ll have a solid report next week.

Mentions:#ELF
r/stocksSee Comment

Same, i saw a few weeks after it dropped into the $400's and i thought to myself "wow i apparently timed that well", few more weeks and its now $377. Those ELF earnings are incredibly promising and makes me think the industry will be fine, even if ELF is better than the average company in the space right now

Mentions:#ELF
r/stocksSee Comment

I think it’s a buy after ELF earnings, been buying around 380 range

Mentions:#ELF

This idiot "Amin" and his problem with "Dicks." What a ghey douche. I hope WS fucking hammers this company for red, blooded men everywhere. Kill the ELF.

Mentions:#WS#ELF

ULTA seems like a great play for the earning next week (5/30). The stock fell quite a bit in February after the CEO commented on slowing growth in the beauty sector, and it also dragged down stocks like ELF. Both ELF and ULTA tend to set conservative guidance, and I'm reasonably confident ULTA sales in Q1 will beat estimates. Bought calls and shares for both companies before earnings, and hoping ULTA pays off as well as ELF did. LULU I'd caution against because it was hugely popular through 2022-early 2023 but seems to have lost its it-girl brand status (similar to Aritzia). It's all about Vuori and Alo lately, and they'll have to do something extraordinary to get their cache back. Source- am woman :)

So I yoloed into ELF calls yesterday and I legit was ready to jump off building last night when it dropped to 135. Ended up making 250%

Mentions:#ELF

ELF puts.... Thank me later

Mentions:#ELF

Anyone load up on ELF puts?

Mentions:#ELF

Everyone so concerned with NVDA they missed ELF with the 20% move today. Ugly chicks and they/thems can't afford the good stuff.

Mentions:#NVDA#ELF

I almost bought ELF yesterday thinking it was low 😫

Mentions:#ELF

Heh SNOW and ELF trending on Yahoo for opposite reasons

Mentions:#SNOW#ELF

Congratulations to those who had ELF calls. Ye who respecteth the Becky shall never go hungry

Mentions:#ELF

No one buying anything except ANF, ELF, and NVDA lol

Mentions:#ANF#ELF#NVDA

Why did ELF go down after hours yesterday and go up bigly today?

Mentions:#ELF

ELF contracts only up 200% cool game guv can I play?

Mentions:#ELF

( Assuming you're also a woman:)) This strategy of investing in companies you know well or use often seems to paying off! ELF has been all over SM with their great dupes of mid-high end makeup and skincare, and they still have plenty of room to grow. Yay us indeed!

Mentions:#ELF#SM

Up 300% on my ELF calls. I thought I was dead when it dropped to 135 last night.

Mentions:#ELF

FYI- ELF had great earning yesterday and the stock is ripping. Hope you held on :)

Mentions:#ELF

ELF went from down 15% immediately after earnings to now up 22%. Crazy swing from 130s to 190.

Mentions:#ELF

Regarding ELF, if you are not sure why it spiked today, Maybe consider taking it off of your watchlist? I mean just read the transcript of the earnings call and you will find plenty of answers to the why.

Mentions:#ELF

If you bought ELF on the ER dip yesterday (when it completed the H&S), you'd be up 30% on shares already.

Mentions:#ELF

Nice Thank you very much. Great input! ELF was a shot in the dark due to seeing a 17 year old in my family with their lipsticks and she is European and said all her friends are waiting for them to enter the European market. ULTA is on my watchlist. I still don’t understand the new CEO. Pretty much every beauty company had great earnings also ELF and somehow ULTA is doing bad? Seems like an ULTA leadership Problem not an industry problem. The long time CFO also left in April. They now have a new CFO. I am not very confident in the new CEO-CFO combination. What do you think about it? And do you think ULTAs brand and customer loyalty is strong enough to weather some storms with the new leadership? And what’s your opinion on the international expansion plan? I am really curious I don’t know any female investors in my physical life, so please excuse me!:)

Mentions:#ELF#ULTA

becky stopped drinking SBUX and now needs ELF for her under-eye bags

Mentions:#SBUX#ELF

Damn got out too early on ELF, happy with gainz but the stock went up another $10 after I sold the calls.

Mentions:#ELF

No, between ELF and Ulta, I went with Ulta and clearly Elf rocketed. I would expect Ulta to report better than expected. (Just my 2c, I haven’t done deep analysis)

Mentions:#ELF

What are your other stocks? Please tell me. Already have ELF in my Portfolio

Mentions:#ELF

Are you buying into ELF?

Mentions:#ELF

I was saying last week that ELF was ripe for some calls. Didn’t realize earnings was coming either. Would’ve cleaned up

Mentions:#ELF

holy fucking shit ELF

Mentions:#ELF

Missed the ELF move. Was hoping for a flat open to long. But this is up 19% in one day. Will wait for it cool, and come back down to 150-160 range. Great ER from them.

Mentions:#ELF