KO

Hawkpro

What is KO milk?

tendytime69

KO milk

sockalicious

Warren only bought KO, he is only half right!!!!

sockalicious

I just came up with the most brilliant pair trade. Buy KO. And at the same time, buy PEP. If beverages win, you win. And everyone drinks beverages. Literally can't lose!

Opposite_Engine_6776

 I got Ryan Garcia by KO

ADynes

Greenest things in my port right now are KO and LW. Apparently pop and french fries are recession proof which kinda makes sense.

Aymn_mohd

Currently in Panic in what should i do. If anyone have advice on this please let me know. For context I am 18M investing around 235$ in the stock market for around 3 months. My Portfolio includes: SPUS - bought at 37$ i have around 145$ worth shares NVDA - brought at 901$, invested around 77$ KO - recently bought, have around 9$ worth. For the past month the market has been in downward spiral and i am not sure in what i should do. My biggest loss are NVDA. should i sell them of or hold and hope for the best. If anyone have advice please let me know. FYI - right now my portfolio is worth 228

Bambus174

New Coke is a bad example. It came because KO was losing market share to Pepsi and Pepsi drink was being rated as better tasting in blind tests. And in the end the theeat of losing the original is what saved the original.

bigloop123

👏🏻👏🏻👏🏻👏🏻 Great post! KO!

thedukeofno

KO

wattap

KO: green

ADynes

My 100 shares of KO are red which is un-American and I won't stand for it.

wattap

KO green 

PsychologicalTaro398

Thank you! KO is definitely a company I don’t mind holding. I have a PMCC on NKE, A LEAPS on INTC, and I’m thinking the Wheel on KO. I just started last week, so I think this will be where I stop for a bit. I’ll post updates soon

ScottishTrader

There are no magical stocks to trade the wheel on. The best are ones you would be good holding for a time, perhaps weeks or months, if you had to . . . Is KO a stock you would be good holding? If so, then this would be your answer. Consider starting out with 1 contract to test the waters and see how your trading plan works. Let us know how you are doing.

Nimboh

Was looking into wheeling KO but like you said premiums are pretty low. Definitely a good place to start especially if you’re new to options

Clickrebel

I just asked a similar question in another post.  It sounds good, well not with KO and it's 3% dividend, MO pays almost 10% if you think people will keep smoking and vaping in the future. My struggle is that many other stocks can average 30-50% annualized return or even more. Maybe once I retire 10% return plus a dividend will be good.

Antiphon4

I have built a position in KO by selling calls. I sold 83 calls this week at the $59 strike for next week. Only difference for me is I only own the leaps, not the stock. Leverage is a great equalizer. If the stock drops to far below my leaps, I move the entire position down. When I do, it is still net credit. Just don't get over eager and drop too far. It's a bitch if the price goes too far over the weekly strike price.

malceum

I think you're better off selling puts on BITO than RIOT. RIOT could easily go to zero with the halving and Bitcoin weakness. You also have tons of share dilution and excessive compensation with RIOT. Bitcoin would probably need to hit 120k just for RIOT to return to its previous high. I'd much rather sell puts on high quality stocks like KO than the ones you mentioned.

gammatrade

My personal opinion I only like running the wheel in stocks with high IV to get the premium that’s worth tying up the capital. I do them weekly at the moment on RUN and RIOT. I like more juice for the wheel. KO never does much just moves between 50 and 60 ……. Example April 26 $10 put in RUN is $0.50. I can sell 6 take in $300. The April 26 $58 out is $0.51. I get a much bigger return for the $6000 in capital with RUN than I do with KO and if assigned the calls are going to have higher premium as well. 5% in a week versus .08%. Granted the higher the IV the bigger potential risk to 0 but I’d argue RUN and RIOT aren’t going to $0

bdh2067

I have been “wheeling” KO for years. It’s an ideal one. JNJ and WMt are other go tos. Premiums are huge but the underlying moves slowly

16Delta_Strangle

I don't wheel anymore, but when I did, KO was one of my regulars. It worked well

Rough-Shallot-124

That is quite cheap for a company expected to grow earnings around 20% annually for the next 5 years. Maybe you’re more of a value investor and prefer companies like KO or BRK which is fine. My interest is in growth

donaldtrumpiscute

If Israel retaliates, we should buy KO as we will watching more TV at home

RetiredByFourty

Oh my gosh. I went and checked my portfolio and it's a bloodbath. All my $30 shares of KO are only worth $13.50 now and my $5 shares of Ford are worth $0. Damn you dividends, damn you! Just kidding. They're worth market value like every other share. Because that's not how dividends work. They don't deteriorate the share price towards zero every time they're paid.

Tradersglory

Yeah when there were massive booms all throughout his career in every company. He’s the owner of addiction. KO and McDonald’s he has every day and is still this old

beeghug

KO calls are due for printing

Equal_Principle3472

Defence and NA oil stocks time bitches. US and allies gonna pound Iran and Israel gonna KO whats left of Gaza, Saudi gonna go into Yemen and more weapons will be purchased and Saudi Oilz in jeapordy.

Altruistic-Sense-593

Left hook KO

Own-Wolverine-5361

Pereira will chop the legs and KO Hill with that short left hook

WedWealthist

After that KO he probably doesn’t know what he is anymore

bigmeatbag

Last second KO to fuck my by decision bet, fml

Mack760

How do we think $KO will do this quarter?

BlackBastado-2124

That’s not what I’m saying. I am saying that you might but a refrigerator from Whirlpool once every 20 years, but you buy KO every week to put in the fridge. Point being is that KO benefits more from the refrigerator than the company that makes it.

Historical_Low4458

I view PEP just like I do KO. Home improvement stuff is some of the early stuff people stop buying during a recession, so I'm leery about HD. People also cut back on eating out durimg economic turmoil, but since MCD is fast food, then it could be more resilient, in my opinion. However, all of them are blue chip companies, and none of them are going to go bankrupt any time soon.

greytoc

Maybe the simplest is to do a simple Dogs of the Dow portfolio and hold 10 stocks. And reallocate once a year. So - for 2024 - that would VZ, MMM, DOW, WBA, CVX, IBM, KO, CSCO, AMGN, JNJ

Comfortable_City7064

Even KO has fallen off a cliff last 5 days

ADynes

My KO shares are down 2%?!?! That's simply unamerican and I won't stand for it!

apollo701

not sure what KO is. What was I doing w/ this account? I have pretty little activity on here. Truthfully have no alt

FoolsGoldMouthpiece

You were in here doing the same shit on KO yesterday with this account and your alt.

Training_Baker5454

KO

EventAltruistic1437

Waiting for KO to pop off any day now

jelhmb48

I own exactly 6 KO shares and I believe it's the best bet in the world. Why: 1. Grandmaster Warren BUFFETTosaurus got rich from KO and still owns it 2. Coca-Cola is the MOST WELL KNOWN COMPANY ON EARTH. Period. Strongest brand in the galaxy. 3. Some are claiming soft drink will decline, people watch their health more (like tobacco decline), but come on, see the big picture. People have ALWAYS wanted to consume unhealthy drugs or food. People have been consuming sugar, alcohol, tobacco etc for THOUSANDS OF YEARS and will forever do so. Coca-Cola is the BEST DRUG EVER INVENTED, with the best taste 4. The sound of a coke can opening is literally the best sound on earth 5. Coca-Cola is Christmas. Coca-Cola is love. Coca-Cola is life. If aliens would visit our planet, they'd nickname it planet Coca-Cola. 6. Coca-Cola will be around LONGER THAN THE F**KING PYRAMID OF GIZEH baby. Brightest and longest future of all companies on earth. To the moon and Mars!

LethargicBatOnRoof

KO? When did this become r/dividends?

waIIstr33tb3ts

puts on KO, got it

FUWS

Back to back KO pump post 🤔

Ok-Low-4028

My fellow degen I agree, KO to the fucking MOOOONNNN

thatonetroll11

Yes I’m still bagholding $KO calls

wattap

KO looks to be at a pretty solid entry point, I picked up quite a bit today

thatonetroll11

Head and shoulders on KO https://preview.redd.it/k7gw2k971btc1.jpeg?width=739&format=pjpg&auto=webp&s=a2f1aa54070e73ce78aced7bccaabb61fa8538d9

thatonetroll11

My KO calls are just

thatonetroll11

!p KO

thatonetroll11

Need to swap to puts on KO 

thatonetroll11

My KO 4/29C $60 is about to get the pipe 

thatonetroll11

 these KO calls are about to tear my butthole open

thatonetroll11

!p KO

thatonetroll11

!p KO

YBYAl

I need to cut 3 of my positions, which 3 would you sell? Brk.b 17% (+30%) LULU 12% (-10%) Meta 11.5% (+191%) COST 11.15% (+32%) AMZN 11.6% (+77%) GOOG 6% (+39%) MSFT 5.5% (+50.55%) AAPL 5% (+6%) V 4% (+23%) GXO 4% (-1.44%) WMT 3% (+19%) PEP 3% (-7%) J&J, HIMs, KO & cash for the rest.

RockyattheTop

I took over my fiancé’s account this year as we’ll be getting married soon. I did that exactly but did it with really small portions of the overall account. I learned lessons real fast, but it was always with lower amounts. Basically treated it like I do with sports bets in that I created units of X dollar amounts and would buy stocks in unit intervals. Kept me from going to hard on one thing just for it to tank. Now I’ve gotten to where I’ll buy ETF’s for certain sectors (XLP for Staples) and then will buy individual stocks from the ETF I like to give a little extra exposure to those (KO and PEP in this example). Mitigates downside risk while also giving good upside rewards.

MaxCapacity

I don't carry a lot of spreads where I can't cover short assignment into the last half hour until expiration, and when I do it's because I can't get a favorable fill to close it myself. In that case, RH usually gets as good of a fill as I would have, so it hasn't been an issue for me. RH forces you to fully collateralize single leg short options with cash or shares, so I don't believe they typically close those positions for the trader. My main complaint with their risk desk is how they have handled my long leg when the short is assigned early. In both cases where that's happened, I've been put into a margin call, they exercised my long, and I was unable to open new positions for the rest of the day. But I made no effort to contact them before market open to see if they'd sell the long instead of exercising, and I have seen other examples posted here where they did sell the long, so they've either improved there or it's situational. Regardless, in both instances I learned about early assignment risk and how to minimize it going forward, so it was worth the price of tuition. One was an ITM call spread on NKLA when it was hard to borrow, and the other was a KO PMCC on the day before it went ex-div. They do have market orders for stocks, but not for options. I've never felt constrained by that. In the cases where I'm in a hurry to close a position, I simply adjust the price every 10 seconds until I get a fill. I've counted a lot of Mississippi-s. I am usually not in a hurry, though, so I set my price ahead of the trend and wait for it to fill. For opening positions, I always set my ask somewhere between the current mid for the strike and the current mid for the next strike. In other words, I'm looking to sell 20 delta for the 25 delta premium, which means the stock moved against my original assumption by a bit. I don't always get a fill, but I don't always need a fill, and setting prices this way gives me some extra cushion that I wouldn't have otherwise had. They did mention recently that futures were in the works for 2024. However, I don't know if that includes futures options. I would really like to see that added, but as you know they would need to implement SPAN margin for that, and I'm not sure the typical RH user understands the dangers of SPAN margin expansion. That would be a whole new level of anti-RH whining. Most of the complaints I see seem to be from inexperienced users trying to carry trades through expiration where they didn't properly consider the risks, and RH just isn't built for that kind of trader. PFOF comes up a lot, too, but they aren't the only one selling your orders. And for options, orders still execute on the exchange. PFOF just gives a particular market maker first dibs before it routes to the broader market, and since I'm not putting in orders at the mid I feel like I'm still getting decent enough fills. It fills the needs of 99.9% of it's users who just like to have a nice, simple mobile UI to enter trades for stocks and options. The 3% IRA match, 24/5 trading, fractional shares, and good margin rates are all nice bonuses that have in some cases forced other brokerages to follow suit. I do have some complaints, but they are relatively minor. I hate the way they show history in the app. They list by order date, not execution date, so I have to frequently dig to find an old GTC order that executed today, but was entered a few weeks ago, for example. I also don't like the way the app shows partial fills as a cancelled order if it expires. The information is still available on their activity reports, but it's not at my finger tips. I don't like how multi-leg orders get broken up when you manage one of the legs by itself, so overall P/L is harder to keep tabs on. I also don't like the inability to leg into anything resembling a box spread when I'm trying to manage a losing position.

No-Improvement3164

Look at KO 3 month chart. Coiled spring?

TheIndulgery

[Waiting for when SPY when it drops 1% then buying 2 week calls ](https://imgur.com/gallery/7F6KO8Q)

916da

Markets are at all time highs. You could buy any blue chip and sit on it for years and probably be fine. For me, im not buying any stocks currently. The best thing to do when you don’t know what to do is probably nothing. But youre a gambler. Im assuming 6 figures into a single stock for you is probably 99% of your portfolio. Which tells me, you probably dont have the discipline to stay on the sidelines. Fair enough. Second best option is to pay yourself whatever salary you make from your 9-5 & max out roths. Then park the money in a place that isnt going to move much. Preferably a dividend aristocrat portfolio, (i love KO and XOM). But i get it, youre a gambler. Fair enough. Me personally, i have already set aside 50k from stock earnings this year and i only trade with 3,500-5000 dollars. Every dollar i earn beyond that i keep. I never add more money so lucky ive been staying alive again this year. But i get it, youre a gambler. Fair enough. Last option is to yolo. Youre a gambler, you’ll make it back right.

Stevenj0549

my first reddit comment: Please Invest for the long term w most of your investment money and CONTINUE to invest consistently.. if you want to trade ( in and out in less than 6 months) do it cautiously. ie: small amounts. specifically where to invest, here is my opinion. Sounds like you are on the younger side,( 40 and under) so TIME is on your side. Warren Buffet ( as mentioned in this thread) believes in the snowball theory. Take a small snowball and a very long hill... and let your money grow and compound over time, As a beginner go broad (another WB mantra) ... buy the S&P through an ETF ( VOO or SPY) as your first investment and promise NEVER to sell it for 10-15 years. Continue to add to it slowly ... especially when the market is DOWN , until you have a pretty good base. Next if you want to buy individual stocks you can start to pick your favorite GROWTH stocks and some value stocks ( more later). Again diversify into a small group or stocks or ETF's - try and be diversified. Individual stocks CAN be risky , so look for best in each category/sector and a good entry point. If you insist on buying individual stocks, go with the best stocks in their category; like Microsoft, JP Morgan, Berkshire, and even Cocoa Cola ( KO)... but my suggestion is to start to build out your portfolio by choosing and investing in different sectors . ( if you google SPDR sectors- you will see there are 11 main sectors from energy, industrials, finance, real estate, staples , discretionary, utilities, communications, etc). .. keep an eye on them as sectors rotate in ebbs and flows. again these are long term holds, but they need to be managed by you ( add, trim, sell) as opposed to the SP500 ( ETF) Last, if you need some action, you can take 5%--10% of your portfolio , once you have established the above and gamble on the hottest stocks --- if you like! But remember -- today they [m](https://may.be)ight be hot , but tomorrow they may not! Easy to get in, harder to decide when to get out!! FINALLY - MAKE SURE TO KEEP EMERGENCY CASH ON HAND ( 3-4 MONTHS MINIMUM).... YOU DO NOT WANT TO RAID YOUR PORTFOLIO DURING TIMES OF STRESS WHEN THE MARKET IS DOWN... KEEP YOU MONEY IN A LIQUID MONEY MARKET ACCOUNT.

TomatoSpecialist6879

Isn't it an industry inside joke that you can tell which clients are morons by what advisors buy for them? It contains the standard AAPL, DIS, KO, MPC and CSCO.

d4rk31337

KO is up 70% in the last 10 years. It has returned more cash by dividends than by share price appreciation. You are right that the underlying business must be well shaped but in that case I do not see the point that it matters how the capital is returned to shareholders. So BTW are you arguing that growth investing is NOT stock picking at all?

NeighborhoodParty982

More often, a 2 letter ticker just means it's an old company. BA, GE, KO, etc.

thatonetroll11

Puts on KO

Desmater

Yes, they own Bubly. They even have distribution deal with Starbucks. KO has a distribution deal with Dunkin' Donuts. They both own water Aquafina, Dasani, Smartwater, Bodyarmor water, Gatorade water.

lukibunny

I have KO

Desmater

I own both. KO has strong beverage line up. Coke, Minute Maid, distribution deal with MNST Monster. PEP has snacks with Frito Lay and Quaker foods for their food. Strong beverages with Pepsi, Mountain Dew, etc. Also a distribution deal with CELH Celsius.

sexyshadyshadowbeard

I would only put money on KO and MSFT from this list today. Even these two are actually over valued right now. If you look at Zack’s, you’re paying 2025 valuations.

Infamous-Potato-5310

I actually sold my KO last week because I was getting tired of watching it practically do nothing for so long. I guess if you are really into dividends or something...

Pach_Man

Speaking my language, I’m big on MCD, MAIN, QQQ, and VTI in my portfolio, however I also carry SCHD, and KO more passively

SpongEWorTHiebOb

Almost known of the stocks you mentioned meet the classic definition of a value stock. I own MSFT but it’s forward PE is over 31. WMT forward PE is 25? That’s nuts. Historically it’s traded at a PE in the low teens. KO based on its historical PE looks relatively cheap but not classically cheap. The issue with them is can they sustain recent revenue and volume growth and contain costs. Right now it’s a question mark. I own VZ but it’s gone no where for 5 years, has a lot of debt and it has an unknown liability for the lead sheathing issue. The uncertainty means it’s probably fairly valued in low 40s but it’s a reliable dividend yield at 6.3%. Amgen looks cheap but they have a lot of drugs coming off patent and their pipeline has a lot of uncertainty. In other words they are past peak earnings and will see a slow erosion in revenue and earnings. MCD is not a cheap stock at all. Price increases have driven away a large part of the population and they sell low quality food. Competition is also an issue. You can eat at Panera, Chipotle and other chains offering better healthier food options. Overall market is at the high end of the CAPE PE, the odds of any us finding a true value stock without some major uncertainty that will outperform without a significant increase in the beta of your portfolio is laughable.

ManicMick420

AMD. I will play devils advocate. AMD is getting new customers and what not. I own NVDA and got a dividend. the 5000 series is coming out and there is new customers for them too. I would sign up for robinhood since you can slide in up to 1000$ instantly. after that they take a while to slide money in. You can slide up to 50K in a day. I dont recommend doing options trading for now. Though someone in here said short reddit omg. If you want, diversify your portfolio and so 50$ in doge. 300$ in NVDA or AMD 100 in walmart. 50 in KO coca cola. When shit hits the fan people hit up walmart for savings. You can also get a margin account if you meet criteria. Borrowing money to play the stocks then paying it back over time is up to you. I am worried about a decline and margin call and having to sell off or payback money to get back int he black. Real shit Oct 29th 1929 the stock market shit the bed so hard they did a margin call and people had to sell off stuff pennies on the dollar and like everyone went broke. My grand ma was 16 smoking cigarettes out of a holder and dancing as a flapper. In 1931 she moved to a farm and raised chickens and homesteaded until 1945 when she moved to her house. I lived through 1989 2001 2008 and whatever is next after the AI bubble or so. Keep that in mind! If you buy a stock and 1 year plus 1 day from now you dont have to pay the taxes on it. if your portfolio is below 40K you dont have capital gains taxes. If you sell the stock for a profit before the year and day there is 24% tax and a form 1099 something. Your robinhood gives it first week of february or so feb 10th? 15th?. If you do taxes yourself get the turbo tax with capital gains. You dont need the rental properties one unless you have a house you rent out to people. Stay below the radar. Go long. and slide in an amount every pay cycle. You also want to save up 1500 to 2000 "oh shit fund". Hot water heater, or broken tooth, or? i am telling you shit happens. There is an option called DRIP Dividend re-investment program. enable it. 40 cents from 50$ KO every qaurter back into the stock plus more money as you go all the way to 65 is one hell of a retirement plan. Get a job that has 401K matching too. 5% aint much but by the time you are ready to retire it adds up. There is also ROTH and NON ROTH IRA. talk to a specialist. ​ "An investment in education pays the best interest." - Benjamin Franklin

Menumber1

I bought $1500 in KO in both Feb and March. I love Coke. I love buying at a decent valuation. Recently that’s been anytime it’s under $60. I expect and probably will receive about a 4-5% return in growth and a 3% return in dividends for the foreseeable  future. Nothing wrong with that.  I know it won’t be a 10 bagger, but that’s cool with me. 

DERELECTrical

COKE is real and has outperformed KO. I was joking however. To your point tho, I have bought wrong things in haste. I bought IMPP instead of IMMP last year. I kept them anyways but the correct ticker has done considerably better.

zooka19

BRK.B sure, but things like KO get frowned upon, it's not the latest +200% stock

zooka19

Buying KO and BRK.B yesterday is definitely not what this sub likes

Rabbit-Quiet

selling a call option to close means you are good with where it landed on the gains of your buy to open on the call and you don't want to own the shares. you can always buy another call and then hold that for a different time period. exercise means that you pay for the shares now at that strike plus the premium you already purchased the call for before. I had exercised once... on KO. this because it is Coca-Cola and I made 12%, it collects divideds too. it went down a bit afterwards from the combined premium and strike, but now most of the shares and dividends I have are all at that price... and it is back up so it is 12% or so all together for a year.

Skoggler

NVO, I'm thinking it'll go up because of the obesity pandemic and their next iteration of Ozempic seems good. Other than that I'd get NVDA, V, KO, and grab some ETFs. Good luck!

thatonetroll11

KO calls for late april

GlassJaguar6677

Are you also using KO Certificates? If no, why?

nostratic

sometimes internationally companies have completely separate divisions: different CEO, CFO, board of directors, different factories or offices, etc. KO is the US division of Coca-Cola. KOF is the division of Coca-Cola headquartered in Mexico that handles central/south America. they are both Coke but are totally separate companies from a legal perspective.

DERELECTrical

I bought COKE instead of KO and now I am hooked

theoptiontechnician

What do you need to know about KO other than it's a MOAT. They sell over 1 billion bottles a day. How much do you think in sells will they get if they raise a penny more ? They will be here after I'm dead.

ADynes

Tomorrow is going to be a bloodbath, looks like any tech that's up in the last quarter is being sold and money rotated into stuff that was flat or down. AAPL, F, KO, etc all up. NVDA, MSFT, META, etc all down. Maybe it's end of quarter fund re-balancing. All I know is my entire boomer port full of shares is up 3% overall just today and I'm selling off 70% of it so I have cash for the rally next week.

zxc123zxc123

You can't DD fraud but you can gut feeling on meeting the guy. KO got to meet SBF and could get access to FTX facilities. I'm not some great businessman, but I know business sometimes is about cashflow, sales, SWOT analysis, etcetc. Yet other times about trusting gut feeling.

ADynes

The only thing that makes sense is tech is up so much over the last couple months that 401k re balancing is happening and rotating money out of tech into other stocks to maintain percentages. MSFT, NVDA, META, etc have been way up in the last quarter but dropping today. AAPL, F, GM, KO, PEP, etc have all been flat or down and are now going up. But I bought CCL calls so what do I know.

SlipWitty8200

Also millions of dollars to Warren buffet is like $30 to rest of us, most of his money is tied in KO, Apple, and big name companies

Flyover_Globalist

Here's the makeup of my portfolio at close today: 34.01% -- $VOO 12.64% -- $LVMUY (LVMH) 11.56% -- $AXP 11.47% -- $DTE 10.00% -- $CROX 5.83% -- $FSELX 5.69% -- $H 4.32% -- $KO 3.63% -- $SCS I try to play it safe with two thirds of my portfolio: a minimum of 33% of my portfolio stays in VOO, and I try to keep another \~33% in stable blue chips like AXP, KO, and LVMUY (LVMH). That last third gets split up between between stable speculative plays (DTE and SCS due to yield with some strong upside potential as well) and more volatile speculative plays like semi-conductors with FSELX, retail/apparel with CROX, and luxury and business travel with H.

ADynes

I tried to be more responsible and bought hundreds of shares of APPL and F and KO and KEY. All down from where I bought. The market is telling me to just keep yoloing options.

Double_Sherbert3326

What would Warren Buffet Do? Buy KO.

thatonetroll11

Well, I’m more looking at the wedge on the 3M coming close to the break off point. Besides that I don’t know how KO does it but I actually own around 20 something shares for the past 4 years and I haven’t been less than $100 in gains on those in that entire timeframe (obviously when I first accumulated those shares it took time but I’ve been up a massive amount on KO and even on dips it didn’t dip below $100 in gains) so I’m just trading the chart really, but I am buying calls further out just in case my timeframe is a little out of touch. Also, people are never going to stop drinking Coca Cola..

thatonetroll11

Long calls on KO April timeframe

Norwegian_Carnival

The market isn’t going to help you make more money “today”. It’s a tool that will (only probably) help protect you from inflation on money that you save for many years. It more than likely can make money in the long term, but is not as likely in stuff under ~5 years. If this money is very important to you and you are counting on it to survive this year or next, the market might not be the best place for it. Maybe bonds which have a “guaranteed” return”? Or high yield savings account? Closest thing to guaranteed return in the stock market might be a diversified amount of well established dividend paying stocks, but that requires at least a small amount of research to make sure the stocks can afford the dividend, and will still leave you with a tiny amount of risk. It is probably save to assume that you can count on a dividend from someone like KO to not be cut, but there is still some risk involved. Can’t have all your eggs in one basket.

GirlDadof2acj

Thanks for your feedback. I accidentally bought 1 share of it instead of KO; wondering if I should bother selling the share or just hold on and see what it does over the next few years. Yes I’m a noob investor, most of my money is just in VTI.

creemeeseason

I own it. I think it's probably about fairly valued right now, though I'm not sure the next lever they pull to boost earnings. The stock has outperformed KO over the last 5 years, for what its worth. My personal opinion is that I've been holding, but buying it at current prices is not very appealing to me. Very well run, solid company though.

GirlDadof2acj

Thoughts on NASDAQ: COKE (not KO)? Is COKE a solid long term buy and hold?