KO

Various_Couple_764

If you baught one share of BRK-A in 1970 the $50 you spent would be worth 729K today. What you don't understand is that value investing is about buying low cost stocks that pay a dividned. A long time ago Warren purchases KO (Coca Cola) shares. today each year Berkshire hathaway receives an 800 million dollar dividend from the KO stock it still holds. Cash BRK has used to buy an a lot of small companes most people will recognize today. In short Warren Buffet got rich by buying low cost stock that paid a dividend. And he holds this stock a long time. And he uses that money to completely buy out other companies And those companes no pay out there profits as a dividend to Berkshire Hathaway. Yes Berkshire Hathaway doesn't itself pay a dividend but that just makes the BRK-A or BRK-B very tax efficient toehold over a long time and as a result . You are a growth investory have been told dividneds are meaningless by other growth investors. And you always look at the same price. Not the dividend. Overtime those dividend generate far more cash then the . money spent to buy the stock. There is a lot to investing other than just grwoth. It is time you start leaning more about investing. Investors have een invsesting for dividends for about 400 years. hohn D Rockefeller made 300 million buy building standard oil into a monopoly. By order of the US government he had to retire from managing the the company and it was broken up int.o multiple componentanes of which he was a major share holder in each. So overnight he became a dividend investors 2 years after thebreakup of standard oil his net worth passed 1 billion. and at the time of his death his yearly income was 33 million from dividnends.

craytheon

Healthcare and Consumer Staples like KO, Pep

MattieShoes

He doesn't really like to receive them. All else being equal, dividends can be neutral or negative from a tax perspective. If you were going to sell shares to recover some money, then receiving a dividend less than the amount of money you were going to recover just means you sell less shares, and the tax consequences work out about equal. neutral If you weren't interested in pulling money out, you'd want to reinvest the dividends to buy more shares. But dividends generate a taxable event and you have to pay capital gains taxes on that dividend money even though you weren't looking to liquidate. So that's why his company doesn't pay dividends -- tax efficiency. If KO wasn't paying out 2.5% or whatever it currently is, then you'd expect their share price to increase by that much instead. Buffett would be perfectly fine with that outcome as well. More generally, Buffett is a value investor -- he wants companies that make steady profits. That's the same group of companies that typically produce dividends. That's why most of the stuff he owns produces dividends.

BWright79

ATT and KO adjust with inflation and put money in your account every quarter that you can use to reinvest. They're show-ers, not growers.

ThanksDependent1001

True. But man, as a fellow bull there does come a moment when at least a 1-2 percent dip is healthy. Maybe park it all in KO. 🥲

HolidayReaction3352

wtf are you investing in?? KO and NKE??

No-Improvement3164

I’m seeing that. HUM UNH got a tweet that crashed them and now they are ripping and nothing changed. Home builders Stocks dying. Staples dying other than KO.

Micahftww

fuck so PPI is gonna KO my 1dte SPY calls tomorrow?

Micahftww

fuck so PPI is gonna KO my 1dte SPY calls tomorrow

No-Improvement3164

Looks like KO is in the Chips business

desertdodo123

okay. calls on KO

Fearless_Log_8225

That’s cokes bottling division - not KO. Maybe because of gas prices? Dunno

AlertPen4796

ARM KO at 140usd. Stop de red

ThanksDependent1001

(Not a licensed advisor) But I’ve been wheeling KO, SBUX, PANW for more IV.

CartographerSilent27

KO, TSCO, AXP getting to old for this sht

Molten-Helldiver

VOO, KO, PEP, HYSA, WMT, COST and chill lol

Significant_Prior781

Because solid companies with a track record of paying dividends (think Coca-Cola (KO) has an elite dividend track record, with over 64 consecutive years of annual dividend increases) Companies like this STILL pay those dividends when the stock prices are going down... So your stock values are going down but you still get paid and that may allow to to not have to sell stocks at a loss

Bluesquare9

Yeah and earnings are this Thursday so I might get KO’d

kemar7856

Liar nobody told you to buy KO

kintarogolden

back when i considered buying back in to KO for the dividends, chatgpt told me ko for dividends, pep for growth. what growth? lol

Tempest1897

Missing KO and PEP

Jagged_Tide

KO?

jolsen13

Tesla, Google and KO - only three stock you need to own

avatarfire

KO, VT, SCHD??? Lmao what is this, r/investing?

FindingZen4

Buffet's rolling in his grave saying he should have bought more KO

pooterssssssssss

They just murdered everything and put it in KO?(Coca-Cola?)

gometsss888

KO calls printed nicely

tika_dengu

!p KO

captain_casino

Glad I went with KO calls

Swiftnice

KO is the newest meme stock

Strict-Hearing-177

KO UnH Just aither  day at the BUFFETT

applerascal

should’ve bought $KO OTM calls instead of buying $SPOT otm calls at least it wasn’t too much

Cav829

I've traded KO for a long ass time, and I don't know if I can ever recall a +8% day that didn't involve like a market crash or market crash recovery. The whole reason you invest in it is \*not\* to see this kind of volatility.

awetfartruinedmylife

KO +6% a sign the market is healthy right?

EmpathyFabrication

Coca-Cola (KO) Reports First Quarter 2026 Results: Global Unit Case Volume Grew 3% Net Revenues Grew 12%; Organic Revenues (Non-GAAP) Grew 10% Operating Income Grew 19%; Comparable Currency Neutral Operating Income (Non-GAAP) Grew 12% Operating Margin was 35.0% versus 32.9% in the Prior Year; Comparable Operating Margin (Non-GAAP) was 34.5% versus 33.8% in the Prior Year EPS Grew 18% to $0.91; Comparable EPS (Non-GAAP) Grew 18% to $0.86 Guidance: (non-GAAP) growth of 4% to 5% FCF $12.2 billion

Zestyclose_Raisin459

KO is actually a defensive company… typically does well in bad economies

gopoohgo

KO: Look at me, I'm a semi now!

Slightlybadpicks

Never seen a one day pump on KO like this 😳

ToonamiNights

KO about the only thing that's green oof...

GoZukkYourself

KO can not be stopped.

Haunting-Cry7752

KO did well, that’s the most bullish signal out there

Wowmuchrya

When high beta stocks like semiconductors go down the money does not leave the market, it rotates into things like KO, MCD, VISA, etc

laurencenor

Anyone else see futeres red and instantly know that as a result KO, AAPL and BRKB will be green?

hubbs_j

10 open orders for spot puts on webull and they only pushed through one. They instantly sold me all the KO puts I wanted though

TempestDrive

I am down -7% on my KO calls. Hopefully it’ll bounce tmr after earnings

Big-Foundation-5623

Just bought $KO calls who thinks we have great earnings

HAND__EGG

So Google and apple alone is up 205% and 97% in 5 years and spx is up 77% in 5 years. So two of my dividend holdings alone is beating a major index. Then add on O, KO, SCHD and its up another 102%. Thats also not calculating any dividends paid out to me… Its been fun accumulating money and seeing it snowball. 😊

TempestDrive

Are KO calls the move?

TempestDrive

KO calls?

MetalEnthusiast83

Yeah nobody is going broke because they invested a bunch into SCHD or TD or KO lol

Fluid_Product6292

Apple is a hard one. Roblox down KO down. Reddit tough to say probably %8 down. Robinhood I’m super bullish on

InterestingMath3088

Waste Management and more so Costco are th recession proof stocks that help you sleep well at night. Also shout out KO

CompetitiveDrawing89

I am a bagholder since 2022 at52.02 couple hundreds of shares, now it has higher gain than KO in my ptf.

stringtheory28

KO weeklies

AwakeOrganisation

War auch mal da wo du jetzt bist - hab angefangen mit paar Basic Videos aber die meisten sind entweder zu oberflächlich oder komplett übertrieben kompliziert. Am Ende hilft nur selber durchprobieren mit kleinen Beträgen, bis du verstehst wie die Griechen sich verhalten und wann dein KO wirklich stirbt

No-Camel2703

Powell would body slam Warsh if they were in the ring right now. Quick KO.

No_Band_8150

The thresholds I have landed on after tracking this across a few thousand entries: * Below IVR 30: basically skip. Premium is too thin to cover directional risk on a .30 delta short. You are selling vol that is already cheap and hoping it gets cheaper. Expected value drops hard in this bucket and the expired worthless rate looks great right up until one name moves 2 sigma and eats six months of premium. * IVR 30-50: tradeable but be selective. Works best when IVR is *rising* into the entry, not drifting down. Direction of IVR matters almost as much as level. * IVR 50-70: the sweet spot for 30-45 DTE premium selling. Market is paying you enough for the vega exposure and the expected move tends to overstate realized. * IVR 70+: rich but there is almost always a reason. Earnings, guidance, M&A chatter, sector rotation. I still take these but I size smaller and check the catalyst calendar first. Blind IVR chasing into a known event is how people blow up. One more variable worth pulling in if you have it: IVR percentile relative to the underlying's own history versus absolute IV. A stock like SMCI at IVR 40 is a completely different animal than KO at IVR 40. Normalizing matters. Phew.

Rez_X_RS

KO

actias_selene

I have started to DCA out from individual tech stocks that I was holding, especially MU and TSM, with the objective of selling them all until July slowly.  I am keeping MSFT, AAPL and SPY positions, but I won't be adding more for the moment. I will be half accumulating cash, half buying KO and PEP. Feels like it can be a good time for boring stocks.

zonk84

My prime mover is always agnostic, Lynch/Buffett style "understand what the company does and don't buy something for 5 minutes you don't see yourself holding for 5 years".... Setting aside 401k/Roth/robo-ETF accounts - not sure if pure DCA could even apply to the first 2; but the last one is overflow and I suppose *does* count since it's just a regular monthly transfer as planning maxes out the first 2 over the year -- in my individual account? My prime mover is always buying into a something I like and believe has longterm legs. But - that doesn't happen every month. 6 years into individual equities account, I've never really thought about it -- but my *pure guess* (and I say this as non-pro, non-charts, non-trader) would be that for the months where nothing on the watchlist tickles me? I fall back on stalwart workhorses and in particular, despite not really being a charts guy? Something under the rolling 52 wk average. Over the longer haul, ***feels*** like it's been those choices that keep me in the individual equities... I always told myself - if you can't beat the S&P, you've just got an expensive hobby. I've had some nice wins - and some mistakes. However, I suspect -- it's been those months where I just default to AAPL or KO or AMZN or whatnot that have probably kept me well above my benchmark. Without doing the math - to say nothing of even the hindsight timeframe "What's an efficient and inefficient market period?" - I strongly suspect it's been the boring "What looks like its on sale?" stalwarts that have kept me ahead of my line.

StarkBannerlord

Thats not where the money comes from. Its taken from profit. And the correlation youre describing between coca cola and meta is actually inverse. Meta has growth potential and so its stock price goes up with that growth potential. A company like coca cola doesnt have this growth potential since its closer to saturating the market, and so what companies do when they cant attract investors with growth, they raise dividends to attract investors that way. So its actually the other way around to what your saying. Its not that dividends prevent KO from rising as much as meta, its that KO has to offer dividends becuase it doesnt have as much potential as META. 

SeaMathematician1870

All red except for KO, PG and JNJ. I always wonder if it's just retail panic selling tech and going into defensive positions only to sell them a week later and buy PLTR again.

Parking-Willingness5

Silver lining, you can write off loses. Less silver lining, it’s applied against gains in that taxable account. If you do decide to buy something Blue Chips (KO, Apple, Microsoft)

ai-moderator

#TLDR --- **Ticker:** $COKE (Short) / $CCH, $KOF, $CCEP (Long) **Direction:** Down on $COKE (Market-Neutral pairs trade) **Prognosis:** Short 100 shares of $COKE, offset by going Long on cheaper international bottlers. Target valuation for $COKE is $130/share. **The "Why":** Algorithmic traders and momentum chasers priced $COKE like an AI infrastructure stock (34x P/E) because they mistook a one-time territory gift from daddy Coca-Cola ($KO) for infinite operational growth. **Grandma's Sugar Water Reality Check:** There are no more U.S. territories to absorb. Margin expansion has hit a ceiling, and you can buy the exact same business overseas for half the multiple.

ai-moderator

#TLDR --- Ticker: $COKE Direction: Up 📈 Prognosis: Buy shares and ride the parabolic sugar high Plot Twist: This is the bottler (Coca-Cola Consolidated), not your grandma's Coca-Cola ($KO). Secret Sauce: Infinite territory glitch. $KO basically gifted them 4x their operating space overnight to simplify operations, turning a regional bottler into a money-printing machine with an AI-like stock chart.

ai-moderator

# TLDR --- **Ticker:** $COKE (Short) / $CCEP, $KOF, $CCH (Long) **Direction:** Down on $COKE (Market-neutral pairs trade) **Prognosis:** Short -100 shares of $COKE (Target: ~$130), Long the cheaper international bottlers. **The "Daddy" Factor:** $COKE looks like an AI stock with a 34x P/E, but its parabolic growth was just a one-time territory dump from Daddy Coca-Cola ($KO). There is no more US territory left to absorb, meaning the explosive growth is officially over. **Reality Check:** Stop paying Nvidia multiples for a company that puts sugar water into plastic bottles.

ai-moderator

#TLDR --- Ticker: $COKE Direction: Down Prognosis: Short $COKE shares (Target: $130) / Long $CCEP, $KOF, and $CCH shares Business Model: Bottling sugar water (despite trading like an AI infrastructure stock) The "Wait, What?" Factor: It’s not your grandma's $KO. $COKE artificially quadrupled in size from a one-off territory donation from its parent company. Algorithms pumped it, but the growth is already tapped out.

ai-moderator

# TLDR --- **Ticker:** $COKE **Direction:** Down 📉 **Prognosis:** Short $COKE. (Pairs trade: Go long on cheaper international bottlers like $CCEP, $KOF, and $CCH to stay market-neutral). Target price is ~$130. **Catalyst:** Algos got high on their own supply and mistook a one-off territory gift from papa $KO for infinite, AI-level parabolic growth. Margin expansion has hit a ceiling. **Grandma Alert:** This is the bottling company, not your grandma's actual Coca-Cola Company ($KO) dividend stock.

ai-moderator

#TLDR --- Ticker: COKE (Short) / CCEP, KOF, CCH (Long) Direction: Down (on COKE) Prognosis: Market-Neutral Pairs Trade (Short $COKE, Long cheap international bottlers) Reality Check: Algorithms are pricing a literal soda bottler like an AI tech stock (34x P/E) because they mistook a one-time territory expansion for infinite growth. Daddy Issues: $KO has no more U.S. territories left to donate to $COKE for pennies on the dollar. The sugar rush is over. Price target is $130.

ai-moderator

#TLDR --- Ticker: $COKE (Short) / $CCH, $KOF, $CCEP (Long) Direction: Down (for $COKE) Prognosis: Short $COKE (Target: $130) and Long cheaper global bottlers to create a market-neutral pairs trade. Catalyst: $COKE's explosive growth was a one-off from parent company $KO donating them massive territory. That free real estate is gone, earnings are dropping, and margins have hit a ceiling. Reality Check: Algorithms are hallucinating AI-level growth (34x P/E) for a company that just puts fizzy brown syrup into plastic bottles.

Little-Revolution650

KO. Great forever hold with steady growth and dividends.

EventHorizonbyGA

You're close. If a company has cash flow and growth there is rarely a need to give up equity to raise capital and if there is there is enough capital in the private markets that a company wouldn't need to become public. A bank will loan you money or you can raise in the bond market. Becoming public is very expensive and has quite a lot of running costs. Companies only go IPO because the business model doesn't work, or is very unlikely to work (Apple, Microsoft, Amazon and the 3000 other companies that went to zero since 1978), or if there is a legal reason, divorce, partnership break-up exit, near bankruptcy, etc (Disney, etc), or if the owners (usually family) want to cash out now and not wait (KO, COKE.) If you make money, you don't need to borrow (Arizona Tea.) If you need to borrow and can borrow without losing equity, you do that (Chick Fil A, Quick Trip, etc.) If you raise capital from one investor and not have to deal with the SEC, you do that. If you can't do those then you have no other choice but go IPO... or go broke. The public sector is the last stop. When companies go IPO that means they can't raise capital anymore in any other way. Now, an IPO is BOTH a capital infusion as the company sells shares AND an exit for early investors. The public sector is where companies go to die. On rare (very rare occasions) they manage to survive and usually it's because of money printing which is something the US did in 1951 post WWII and since the 1980s.

Accurate_Shift_3118

your current portfolio is actually quite strong and well-diversified, just because you buy additional stocks does not mean that you will make money, it may simply dilute your investment power. buying AMZN may be a good idea if you need some growth, yet PEP and MCD seem too similar to KO in the defensive consumer group. it might be better to double down on your most successful investments if their prices go down, in case you do decide to add, think about what kind of exposures your portfolio lacks rather than making it even stronger. you are currently underweight in health care or industrials relative to your current holdings

Treverer

Uff I almost thought it pumps, but it just squeezed out the easy KO shorts. Down it goes 🎢

season7445

Max out what ever they offer at work. I'm sure it's a solid plan. And put that into VT or a great dividend stock like KO and reinvest dividends back into KO. Buy a house if you can afford it. I believe precious metals are always a safe bet. I prefer the physical kind. Don't try to keep up with the Jones's. Work hard now and you will be playing while everyone else is still trying to figure things out. And always learn.

Longjumping-Ad8775

I worked at The Coca-Cola Company 30+ years ago. There was this great idea that Coke should build its own software internally because it gave us total control over every feature we could ever want and that this was a competitive advantage. We had a set of internal apps called KO/Office. Its key feature was email and discussion. There was a DOS version and a Windows version. It worked ok. It didn’t work well in situations where there were disconnected offices, or rarely connected. This happened with offices in Africa as well as Asia at the time. We think of a standard internet connection as the default today, but it wasn’t back 30 years ago. While we could handle the issue with email, the discussion boards were not easily resolved, if they ever were. We spent millions trying to get “distributed bulletin board” to work and I don’t remember it working. To keep email working, we had rows of dos based computers that all they did was to long in to various servers, look at email in a file based system, and then to transfer email. We had to have people that worked 24x7 to literally reboot these dos based mailmen. I tell the above story to say that I don’t believe in this idea that customers are going to build their own software for companies and stop using Saas based systems. I’ve seen no evidence of this from my customers. If they are doing it, i don’t know that and they aren’t prepared for the complexity of what is going to happen. If a company is going to write their own software and not use Saas based systems, they need to think about the above story and all of the hidden costs. There tend to be a lot of hidden costs that they don’t see coming until the commitment is made. Btw, from what I hear, Coca-Cola has an smtp email system now.

totalAnarki

Yeah, but maybe building up to it, don't want to go for the KO straight away!

dvdmovie1

I'm up decently for the year. In the past with declines like this (not the market broadly, but some particular names) I'd be more intently looking around, but this time I've just nibbled on a few things. "AI stocks have been crushed, " The same mega cap tech stocks that became overly owned/turned into habitual/default buying despite some of them not doing that great in recent years (some of the Mag 7 have become Bag 7/Lag 7) are down but there's a lot of things that have had a great year. Look at memory, or optics/photonics. AI continues to be a story of invest in where the money is being spent and people keep on wanting to invest in who's spending. AMZN is up 32% in the last 5 years, MCD is +35%, JNJ is +49%, KO +46%. MSFT is up 52% in the last 5 years. You could have done better in garbage with WM (+82%) or RSG (+123%.) This was true before the recent decline, as well - some Mag 7 names just haven't performed well in recent years. Jassy hasn't been a great replacement for Bezos and as for Bezos, how many huge blocks of shares did he dump every time it hit $200 for a while? "but these are the times to buy, when everything looks so bleak...." The S&P is down 4%. There are parts of the market that have certainly fared worse, but we got to what, a 10% decline off the top? That used to be viewed as relatively common and healthy, now it's treated as apocalyptic.

Beetlejuice_hero

May just be a swing trade, we’ll see. Prob not a hold forever stock like KO. But a friend high up at Coke mentioned Dr Pepper as #2 competitor so I started looking into it. It’s so beaten down at this point and not due to shrinking revenue or losing market share so I like the risk here. I have zero non tech stocks (unless you count SaaS) outside of my S&P holding so wanted one in my portfolio.

SlartibartfastMcGee

Why is KO up today, guys? Oh god. WMT is too. 🤮

dvdmovie1

"goog, msft, nvda, amzn," GOOG fine, NVDA fine but the other two meh. Too many people still running the playbook of just buy mega cap tech. Even before this started, you'd have done better in boring things than AMZN (currently up 33% over the last 5 years; MCD +36%, JNJ +49%, KO +44%) and MSFT (currently up 52% over the last 5 years, WM +76%, PM +78% and WMT +175%.) With Mag 7, IMO choose your best one or two ideas. So many people didn't want oil or metals when this year started, they've done very well (gold still up YTD despite volatility) and to me, the current state of things continues to make the case for owning real assets. I added mildly to some gold miners last week, which will be down today but were up huge over the last couple. Even in tech, there's been so many things that have outperformed mega caps this year - photonics/optics and despite recent declines, memory names. Power/"ai adjacent" related names still doing well, too - BE down 20% this month and still up 34% YTD. I own a good deal of AI/AI-adjacent stuff that I still like, I own a lot of real asset names/etfs and don't really want to add further to either. Have found an idea or two during this to add on dips (FTAI) and there's some fairly dull odds/ends in healthcare that are getting interesting. Have boosted commercial solar (further additions to NXT and one other new name.)

Molten-Helldiver

Damn, even KO and PEP down 😢😢😢

Raslatt

KO

No-Leek-1807

Walmart has become a defacto money market the same way KO was in the late nineties.  In short, when hedge funds need to park money-especially in a downturn- they believe it will hold its value. When the bear came KO lost half its value and it took sometime to right itself.  Believe me WMT is not recession proof and ii is selling for a PE greater than NVDA.  Yes it is a great company, but even 75 would be a rich price for it.

bank_truth_cs

HYSA rates vary a lot depending on the bank so it's worth shopping around before you commit. Our website has a full list of CDs and HYSAs so you can compare what's actually competitive right now. If you prioritize liquidity, stagger your CDs so you're not locking everything up at once. KO and SCHD will pay dividends but don't expect them to beat a good HYSA or CD rate over just 6 to 12 months.

SteevieJanowski

1. KO by itself sucks 2. No such thing as “safe” 7-8% returns. People who invest in the broad equity market can average that over a 30+ year period, w significant up and down individual years along the way.  3. CDs are tax inefficient. All the interest is reg taxable income each and every year you hold them. W equities in a reg brokerage account (not an IRA), most of the returns are in the form of unrealized gains, which aren’t taxed until sale and the long-term tax rate can be as low as 0% but most people pay 15%. Or they’re not taxed at all if you die holding them and your lucky heirs get a step-up in cost basis.  TLDR: CDs suck, equities are way better

Chrishall86432

CPB, KO, PG, DUK, ED, WMT, etc.

banditcleaner2

In theory ROST could still drop even if discount stores do better then non-discount IF everybody gets dragged down in general. High oil prices is going to hit almost literally every single industry. Perhaps the only ones that really WONT get hit is going to be very very strong consumer stocks like WMT/KO

T-WrecksArms

KO calls are killing it. Price Target raise, desalination threats in Middle East, decent dividend, and expansion into protein shakes. COKE PROTEIN SHAKES FOR TROOPS IN IRAN

cadentoob

I was considering KO for covered calls, but costco seems just as good for safety.

Molten-Helldiver

KO and Chill or SGOV and Chill is the real question.

Prestigious_Meet820

BJ, PEP/KO, and various SaaS (down a lot already though).

Inevitable-Dot5495

$MO $KO are the ones to grab

CuteOrangeLamp

What would you DCA into with blood on the streets? Recession proof staples like JNJ, KO, PEP and KMB?

East_Board_1596

I’ve got half my funds in index funds, the rest on Thurman to KO Fundora Saturday night in Vegas 🥊

Happy-Champion1661

>just might take a few lifetimes but why you say this then. bro just go buy $KO, I swear it's a solid business that is likely to continue paying out dividends for a long time, it's also a decent hedge against inflation. companies that pay 3-5% dividends will not take long to go back up (compared to shit like INTC CSCO or actual bankrupted tech companies)

Happy-Champion1661

basically KO could give you the same payout of a 0dte (that you hit) in a couple hundreds of years if you miss 0dte go back to wendys and try again next week

Shoddy-Usual1070

I didn't see any blood yet I have a long-term portfolio KO, MRK T BP WMB .Most were up today..

NaluknengBalong_0918

They attempting to KO us ghey bears! Not going to happen! Ghey bear strong! 💃💃💃🤣

Matt2_ASC

Yes. But it also means people will pay very little for the option. If you look at the call options for KO, you could only sell a weekly $80 call for $0.01.