KO

entropybender

For tech market diversification, consider sectors like healthcare (UNH, JNJ), consumer staples (PG, KO), and utilities (NEE, D). These tend to be more stable and less correlated with tech. Emerging markets and value-oriented ETFs can also provide good portfolio balance. Don't put all eggs in the tech basket.

RegardedByAll

Is KO at the bottom of the dip? Do we buy now?

RandomRocketScience

Im the gayest bear of the all, sitting here with gold being my largest position, and wondering if KO is too offensive for my incoming full defense port lmao

Matt2_ASC

I guess you could have been downvoted for your aggressive "KO sucks" line. But you are correct. VIG has outperformed KO over the past year, 5 yr and 10 yr benchmarks. KO has a P/E over average, exposure to boycotts, tariffed inputs, and other risks that an index fund just doesn't have at the same level.

FanImportant631

Nice picks to start with! Since it’s for a course project, I’d suggest looking at companies/funds across different sectors so you can compare performance more meaningfully: * **Large-cap tech** (like GOOGL, MSFT, or NVDA) → strong fundamentals and growth stories. * **Consumer staples/defensives** (like PG, KO, or UNILEVER) → good for stability. * **Index fund/ETF** (VOO or SPY) → gives you market-level exposure, which is a great benchmark for comparison. That way you’ll get a mix of growth + stability, and you can analyze how sector trends impact performance rather than just stock-picking in one area.

vladanhateed

Yea, well I would chose some recession resistent companies with stable dividends like KO and PEP and mix it with tech companies like ASML and Nvidia, ofcourse accumulating version.

AlGAdams

I have LEAPS on CHWY and BBAI, but gotta say KO has been the most disappointing in the past few months.

AlGAdams

I dont personally prefer dividends over appreciation but a lot of people do who are strictly income focused. Also a company has direct control over their dividend payment in a way thst they dont over the stock price, meaning the company will pay dividends even when the stock price is down. You can see this historically with the stock price of KO often moving inverse to the S&P, as people buy in during down times.

AfraidAnalyst

Cmon Canelo, do a KO

RepulsiveDisaster671

Crawford KO before round 3

pacificbeachRay

Over 15 years for me: AAPL, KO, MRK, and CVX all in DRPs. Not that I’d make those same plays today. ETFs for long term. Playing with RBLX, RIVN, NVDA, and TSM

MrZwink

Tone down your risk. Nvsa is extremely volatile, and its shareprice is huge, making 100x the price A small percentage move can hirt you. Practice on smaller, less volatile stocks first! I would recommend starting with KO just to practice!

PerfectReflection155

Funnily enough I had both orcl and avgo. Just on play account. They pumped decent amount I sold before the real pumps in favour of more defensive stocks like KO which is not performing well.

BubzieBoo

This is a rich prick who likes to prove he finally got one right. This is the equivalent of a grown man punching a kid in the head and claiming a KO in the ring.

MrZwink

tldr: the short answer is: we dont have anything better (yet.) you touch on some nice points, but you also seem to miss a few things. 1. black-scholes and mertons assumptions hold up. Volatility is surprisingly stable over longer periods. 2. Stock prices do move as a brownian motion, in the longer term they really do form a nice bell curve. it is true that put/call skew is a thing but thats hardly surprising. puts are more popular because they serve as an insurance for market crashes. plot the daily move for a period of 10 year in a distribution and youll definitely see. 3. in practice volatility spikes are clustered around turbulent news events. once you go out further than 30 days, black and scholes model is surprisingly accurate. thats because then there is enough time for volatility to flatten out. 4. dont forget Black and Scholes only has an accuracy of 95% which scientifically speaking is quite low. the only other science that uses confidence levels this low is psychology. for other sciences, like in the medical field you need atleast 99.95 to be taken seriously. 5. IV scanners are indeed usefull. but they need to be configured properly by the user, and its not as simple as trading the highest recorded IV's. or simply looking for high iv stocks. you need to reference IV to its average, and look for the reason IV is overpriced and consider the risk. conclusion: the greeks are very useful when comparing risk between different option chains, or even over multiple underlying, a 0.30 delta put on KO will carry the same risk as a 0.3 delta put on TSLA despite their drastically different volatility. and the same for IV an option on KO will have lower IV than on TSLA and these represent their different movement ranges. you should think of greeks more as odometers. they indicate how strongly your position is going to react to market changes in price and volatility. and in that sense theyre very useful. and the nice thing is they you can do greek arithmetic you can add and subtract the greeks over multiple legs of the same underlying, or even a total portfolio (for theta and delta) to find your composited risk. now i dont think this post is complete garbage as others down here seem to suggest, because youre obviously asking yourself the right questions. but i wouldnt take your advice too seriously. because you dont seem to know the questions you ask yourself have been answered (scientifically) They didnt get the nobel prize without reason. the black and scholes model was revolutionary, and it did make them millions privately before they released it publically. i have been trading options for well over 20 years now. and i must admit, that when i first learned about the greeks it didnt click for me either. that might have taken 10 years of trading. but now i use the greeks all the time.

Badass4922

I like AMZN and NVDA for growth, and KO for dividends.

Own-Wolverine-5361

They like KO

TheInkDon1

Wow! "Mods, pin this please! Not just here, but r/ThetaGang, r/OptionsWheel, etc." *Damn*, son! You nailed it! (Was that from AI?) I don't have anything else to add, except: 1) It's fun. I have a coworker/trading friend who runs it on a beaten-down stock just to acquire (or not, keep the premium) while he waits for it to come back after an event they had no control over. 2) Its a GREAT way to learn how options work. Granted, just the short side of Puts and Calls, but its enough. And it teaches you how to roll, which many dismiss, but I think is a viable strategy if you're going to hold the stock anyway. So yeah, with your eyes open to the risks, I can actually recommend that you try it. **F** and **KO** often get mentioned as beginner trades , but I haven't looked at them in a while. OR, if you're new to *options*, but have traded *stocks*, then I 100% recommend you start with what I do: the Poor Man's Covered Call. I have tons of posts around here on it, but here's a condensed version: 1) Find a good stock or ETF (preferably) *\*that's going up.\** THIS IS KEY, both parts. 2) Buy an 80-delta Call on it. 3 months out to a year or more (longer is better). You could stop there and make more return than you've ever dreamt of. And that's because that long Call as a "stock substitute" will cost 3-5 times less (generally) than buying 100 shares. So your ROI will be 3-5x higher because the the denominator of that calc is so much smaller. But for a little extra gravy, and I do mean a little, like 10% maybe: 1) Sell a Call at 30-delta against that Call. 2) Sell those 30-45DTE, but lean on the shorter duration, even 4 weeks. Doing those two things will give you plenty of experience of how Calls work, on both the long and short sides. And in my opinion, you never even need to mess with Puts (except maybe as a downside hedge, an advanced topic you'll get to later). Now go forth into the wonderful world of options! (If you want to give me a ticker or 2 you like, I'll tell you what options I'd buy/sell, and break down the return calcs for you.)

RainerWinklerMitAi88

It's illegal for normal people in Europe. Can't do margin call, your position gets eliminated before that. Either by KO or manual if your option is ending too bad.

WonUpH

And I was like, Naaah BSD is a proven murderer from the special forces of course he wins by KO and not submission 🤡

Physical-Hall-2028

What do you think of Coca Cola (KO)? Moderate but constant growth over the years, and excellent dividends

AlGAdams

UNH and ... Damn I have a lot of tech in my account. Well I like VISA and KO also I guess.

snowiblind

only one that isnt finance/tech adjacent: MNST - similar philosophy to KO (Buffet), but also possible caffeine bubble (Joseph Carlson) TDG - monopoly on aerospace parts

SetOk6462

If trading options on illiquid stocks then sure. But the options that everyone should be focusing on are very liquid, much more so than penny stocks. You’re saying you’re always facing wide spreads on SPY, QQQ or even popular trading stocks like KO, NVDA, etc.

Lower_Compote_6672

The point i was making in my original comment is to wheel "boring" stocks that don't have a high correlation with your other stocks. I find KO and ET usually run opposite my portfolio.

Lower_Compote_6672

I tend to agree for growth stocks. I wheel stodgy dividend stocks like KO, ET, and VZ. Also, I do it on margin against my growth portfolio so it is additional income to my growth stonks.

Expert-Share-8803

WMT, SOFI, VZ, KO, HOOD to name a few.

KaTz1_

KO

ShellfishJelloFarts

!p KO

Bane68

And yet KO has greatly outperformed them and actually shown growth over recent years.

ionzy17

I think they are far more diversified in terms of their business operations compared to KO, and less dependent on that particular segment.

AlGAdams

Theres also a general shift into defensive stocks right now due to tech sector weakening and seasonal weakness entering into September. KO is also up.

Striking_Run4430

"Because I am talking about WMT as an example". When??? Just now??? I used KO specifically because you gave a list, VZ, WMT, KO.

Alvin-Lee1954

Because I am talking about WMT as an example and he is using KO different set of numbers - look if you have one option - stock is 92.00 you are putting up 9200 to make about 150.00 - if you put up 10 options 92.00 a share you are putting up 92,000 to make 1500 - I don’t like to go out more than a week . If the stock doesn’t move it expires you keep the premium which on 92,000 was 1500 - on 9200 150. Do that every week and on one option 100 shares you’ll make 600 a month Do that every week and on 10 options 1000 shares you’ll make 6000 a month Now what part of that don’t you understand - ?? This is wmt not ko

plasticbug

Lol. Already did (kinda). a former employer RSU, never sold till this year. It grew, and grew until it hit 40% of my portfoilio having done 24x in the timeframe. I might be tempted to go BRK as well, but for the next 20 years, a lot of that will be without the magic of Buffet experience and name. Given that I am kinda thinking of early retirement, I might just go all in on something like KO and live off on dividends and reinvest what I don't spend.

Striking_Run4430

I'm not the guy who made the post. But that doesn't add up to me. If I have 100 KO for 6900. And sell a covered call at 70 for $100. KO can either reach 70 by that date or not. But if it does reach that price, I get 7100, and all other scenario I get less than 7100.

Alvin-Lee1954

No - first if it’s in ex dividend you will attract the sharks , it will get called away and you will lose the per share dividend profit x 100. Second if it gets called away you will lose any profit from an uptick after assignment- that’s why it got called away so fast, it’s going up past your assignment point . Last assignment can cost you, there are associated charges . The best case for a covered call is a low volatility stock - VZ , WMT, KO ( Coca Cola ) . You sell higher strikes for less premium, they expire worthless and you keep the premium. You put up 100 shares of WMT maybe 10K and you will maybe make 150.00 - but if you keep it tight , one a week don’t go out too far , that same 10,000 worth of stock can make you 500-600 a month . 100,000 same scenario can make you 5000-5000 a month - that’s how covered calls are effectively done - passive consistency income

theoptionpremium

Understand what you are asking for, maybe you already do, but some might not. By choosing a stock that is $10, that pays decent premium, you are limiting the universe of underlying stocks/ETFs to choose from. Essentially, you are chasing premium because of the high-beta (high IV) underlyings that exist in this world of \~$10. I prefer (and I realize some can't due to capital constraints) choosing stocks in the $35 to $50 range, but I will go as high as \~$75. I choose stocks/ETFs that have varying levels of IV, so I might go with a KO (20% IV) at the bottom edge of IV and something like IBIT (45% IV) on the higher side, possibly going with an underlying that has an IV as high as 60%. Again, I prefer using a diversified range of IVs and uncorrelated stocks/ETFs. I go out 30 to 60 days and ladder expiration cycles. Again, I'm sure you already understand all of this, just trying to help some that are out there with no idea what's going on. And everyone should think about risk, first and foremost committing any capital. Hopefully, this more conservative, and sustainable approach I mention is something everyone understands, because it's an incredibly powerful approach over the long-term.

Total-Shelter-8501

Narrator: it’s KO

RampantPrototyping

Did the PCE report leak or something? Except for KO and RTX, everything on my watchlist is red in PM

AlGAdams

UNH calls, buying KO, maybe some rotational Visa

AlGAdams

Hey, yeah most likely it is gone now, as my buy order never hit this morning. I came across it by studying what time a day the sell orders were thickest and noticed large blocks were being dumped in every morning then just used the normal intraday standard variation/deviation math to find the entry and exit points, nothing special. CRWV isn't the only stock Ive done this on, Ive done CVX, KO and a few others in the past

rpanony

Thank you for your suggestions. I had owned SMH etf and RDDT, Palantir stocks. Sold all the stocks and booked all profits in SMH. So have extra funds from profit to learn and was thinking to start with low risk stocks which someone suggested like KO. Again thanks for your wise comment as retirement funds must not be used for gambling

CiderSkies-

Look, I ain't no finance guru, tbh, but TD smashing all those predictions post AML drama, that's like Rocky making a comeback after being KO'ed. Clear as day TD ain't just Canada's No. 2 bank, they're a financial Rocky Balboa in the making, and I'm here for it, man!

theoptionpremium

Don't chase premium. Always use proper position sizing Someone mentioned KO, probably a good start as it's pretty harmless. You could couple it with a higher beta underlying like IBIT, which has been wonderful this year for [cash-secured puts](https://www.theoptionpremium.com/p/how-to-use-cash-secured-puts-on-ibit-to-buy-bitcoin-at-a-discount-and-get-paid-while-you-wait). I've been using IBIT for a while now along with numerous other underylings, the key is to diversify your levels of IV per underlying, over a variety of sectors trying to be as uncorrelated as possible. The hype crowd likes to simply chase premium which is not a sustainable approach. Use highly-liquid underlying stocks and ETFs that you don't mind owning. I try to keep stocks that I wheel less than $100 to allow for further capital allocation and diversification. Typically I just use poor man's covered calls for expensive stocks due to capital efficiency and I'm always hedging appropriately using risk-defined spreads. Basically, what I'm trying to say is that cash-secured puts are a wonderful strategy, but choose your underlyings wisely. Don't let the amount of premium be the deciding factor.

Lower_Compote_6672

I started wheeling with KO. You won't make a lot because the stock is quite stable, but it's a good stock to learn on.

WSSquab

Staring to buy KO

TheInkDon1

I wanted to thank you for the great advice you gave here to a newbie. ETFs are indeed the best place to start, whether buying shares or doing something with options, or both. And I wanted to say you're a man after my own heart: I do PMCCs also, and have two on XLU (and some of its better-performing holdings), and I sometimes trade KO too.

trebuchetguy

The answer is yes, there are times ITM covered calls are appropriate. But this isn't it. In fact, if you don't have experience, I would not start with NVDA. I would definitely not start with NVDA at earnings. Yuck. Exposed to all the downside and little to none of the upside. Consider starting with something a little more sedate. Coca Cola (KO) is a favorite low key of mine. Low premiums, but the stock tends to behave itself. In fact, I roll PMCCs a lot and I still will bring KO into the stable from time to time because while it's not a huge producer, it is a steady producer. An index ETF can work too. Consider IWM (russell 2000 index) or XLU (S&P 500 utilities). They're going to be more sedate with less short term movement potential.

Dude_HaHa

Day 1: NVDA bad guidance on the revenue loss from H20 chips. Day 2: Deepseek R2 drops, can run on a potato GPU and buck breaks OpenAI, Claude and Gemini. Day 3: Gyna announces their own Huawei chip that outperforms NVDA's Blackwell. DAY 4: Circuit Breakers. NVDA, META, MSFT take the elevator straight down at the speed of light. Pandemonium on QQQ, SOXL trades like a penny Stonk. Day 5: 200% Tariffs on Gyna. Day 6: Circuit breakers Level - 2. VIX at 80. Safest bets are Boomer stonks like CAT, KHC, F, GM and KO. Jensen tears his leather jacket right on live TV and walks off the NVDA campus.

sNeKbIt99

Damn... what was your last gamble? That was straight down and over. The KO punch. The coup de grace. The death blow. The curb stomp. The body slam.

SweetSchlong

Today I cashed and rolled my PLTR calls, sold all shares, and bought a fucking boatload of TGT, CVX, TROW, KO, SMG, and PEP

SweetSchlong

I was raw dogging TGT, KO, CVX, TROW, and PEP all day today

MagicJuggler

"Buy KO", they said. "Stable blue chip," they said...

FartCanCivic

KO, SPYG/SPLG/VOO, FBTC, and I would say intel but idk about that rn…maybe after they have a clear consolidation. You’d probably do the best by just parking/dollar averaging into those, maybe even a stock like DUK (energy), but actively investing may not be the best for returns if you’re already in a high income environment.

ArtisticFrame5790

You ever had a rum and Pepsi or or whiskey and Pepsi. It’s awful. Rum and KO or whiskey and KO is the way to go.

Butter_Ball22

🏳️‍🌈🐻 chase their Jack Daniels with $KO products 🐂 sip their High West Double Rye while snacking on cinnamon toast I don’t make the rules.

FoggyFoggyFoggy

Stick it into BRK & KO

hoopahoo

I’m curious, what tickers do you sell CSPs and CCs on that generates 2% a month? And what DTEs initially before closing/redeploying? For instance a big “safe” stock like KO, current 67 put at 20 delta for 34dte has a 0.41 premium is only 6.5% annualized. Are you wheeling more volatile stocks? Or is it the closing/redeploying cycles per month that bump up the returns?

edwa2

KO is one of the bonds of my portfolio, i dont think itll ever beat the S&P 500 but itll provide slow steady growth and a nice dividend.

Busy_Print6699

You want to pick stocks that you are comfortable owning and sell the put at a price you are comfortable buying that stock at also looking at delta and premiums. There are several higher volatility names people use for CSP such as TSLA, PLTR, NVDA that are used for higher premiums and there are several more stable names like WMT, JNJ, HD, KO that are used for decent premiums with limited stock movement. Strategies for stock selection often involve looking at RSI and Bollinger Bands to see what stocks on your list are oversold or near the bottom of ranges to sell puts on with the expectation the stock will recover back to the mean and your puts will expire worthless. Of course pay attention to see what caused the pullback to begin with.

Pink_Squadron_Medic

BREAKING NEWS: Buffett selling KO and buying OPEN

Toadally_Rad98

Well that was boring and stupid. My MSFT, KR, and KO are all still blowing my back out. Damn.

29InchWaistOrStarve

Pretty sure betting Canelo by KO at +350 is easier than trading a 3-4 bagger in this market

chillguy89_vn

Yeah I’ve heard of Dobry Cola, but if KO can winning back some of that market share, there’s real upside potential. Cause the market usually price on expectation

WorldofLoomingGaia

I thought about investing in KO until the red states decided EBT won't cover junk food and soda anymore. Pass.

dimethylhyperspace

I'd be a little weary shorting stocks that are considered defensive if tech continues to sell off. Big money loves to hide out in stocks like Pepsi and KO

Different_Being368

To offset my stupidity i just bought some KO, interested how it will go 🤔

LeBhikariLe

KO beating AMZN on the 5Y

MorganL57

I sold all my PLTR and 184.00. My broker said I was crazy to sell it. I took that and invested in KO and COKE and AMD.

-Bluffet

Calls on KO (CocaColaCompany). Typical rotationplay/ move to safety. Options on it are great - explosive moves on weeklies from a couple percent moves

poppinandlockin25

short tech and long and old fashioned stuff like PEP, KO, PG. Classic rotation to safety. Banked it today lads. Call me Warren

CanYouPleaseChill

Fun fact: Coca-Cola (KO) has outperformed Amazon (AMZN) over the past 5 years.

IAmtheCoffeeMachine

KO always up when everythings down lol

VeritasHoldings

$KO,$GS,$RR,$HD, $JPM. they say bitcoin is for weekends but I just try to stay away altogether. maybe occasionally lol but yeah these are a good curation I've been using , hope it helps.

theverybigapple

P/E of 9.3, that’s cheaper than KO

KaTz1_

why KO so bad today?

ShellfishJelloFarts

!p KO

Gloomy_MTTime420

So are $IXHL, $NRXP, $UNH, $KO, $CVX, $GIBO, $ORIS, and dozens of others. But again your argument is compelling.

TibbersGoneWild

80% UNH, 9% ELV, 9% NVO and 2% OSCR. I sold all my google, Cvx, KO, JNJ shares and rotated to healthcare during the big dips. May have been a genius or an idiot move, we will see in the next few months.

neothedreamer

The difference with BRK is they have permission to hold equities instead of cash/equivalents. This has allowed them to invest the insurance capital reserves in things like KO, BOA etc where the can get the capital appreciation and dividends instead of just short term rates against cash. This is one of the biggest part of BRK outperforming the market over decades. They run Insurance Businesses and make returns above their peers.

silent-dano

It’s not tech. It just happens to end up being tech rn. Nasdaq is more younger companies that weren’t good enough for the nyse. Which happened to be tech and pharma and small innovative companies. Companies that ended up dominating the industry. Think msft and aapl and nvda versus T, F, V, KO, jpm (NYSE). In terms of S&P vs Nasdaq, you’re just removing some of those older nyse names. Since most of the big names are in both. People are hung up on the history of the tech bubble. As if the S&P never crashed as well. Also, the few dominate names in S&P is also in nasdaq, so depending on allocation, it’s essentially the same dominant crew. If equal weight, you’ll get more of the smaller stock’s influence without the big tech dominance. Which is actually more diversified. If that’s what you want.

trebuchetguy

Your plan is reasonable. I do things a little differently. You probably will too after you get a few months under your belt and see what works and what doesn't. Keep in mind that the last 3 months or so have been super conducive to PMCCs. There are times that are much more challenging. Be careful about setting expectations. Follow your process. Always. Don't chase losses and don't freestyle. Accept you won't participate in big ups of the underlying stock. You're an extrinsic premium farmer now. It ain't glitzy, but it can be rewarding. It takes attention to detail and focus. Record everything and review it routinely. Know where you're leaking profit when things aren't going well. Fridays become a standing appointment now. Your plan to close Wednesdays can leave extrinsic value on the table. I set a rough guide of 50% profit Mon/Tue is a close. 75% Wed. 85% Thurs. Close the rest Fri. With straight covered calls, letting assignments happen was usually not a big deal. Now you need to avoid assignment. Make sure you know what your broker is going to expect if you get assigned a short call and that you have the margin on hand to survive a surprise assignment. They're not common, but they can happen. You need to keep some cash available. If you get a big market spike, you end up paying to close positions. Sometimes a lot. My Berkshire jumped this week. Barring a comedown in the next 1.5 days I'll be paying north of $1000 to close the position Friday. If it jumps again Thurs/Fri like it has, maybe $2,000. A normal and routine outcome, but you have to keep the cash around. Working up to a diverse portfolio of 5+ different securities in a variety of sectors is a good practice. You might have to roll your long calls periodically to recover some cash in an increasing stock. You'll see what I mean. You want to roll the long call position by 60DTE anyway to avoid the exponential time decay of value that starts to bite. High IV is two edged. A yo-yoing stock price can eat your basis up. Remember that with covered calls you participate fully in any downturns in the stock but only partially in the upturns depending on how ITM you are when you have to cover your short calls. If a stock keeps dropping from 100 and working back from 80, every ITM cover you have to do you're re-buying that stock in that price range and you didn't get compensated on the way down. Sometimes time and again. I keep track of those "re-buy" dollars and if it gets to be too high of a percentage against my total profits, I stop PMCCing the stock. Honestly, I've done high IVs like MSTR and <20% IVs like KO (Coca Cola). There is a difference in returns in favor of the high IV stock, but it's not nearly as big as you might expect and the KO generates more steady returns. If the market gets chaotic enough, I could see high IV being the poorer performer.

bearhunter429

How come there aren't more cocaine stocks? All we have is KO LMAO🤌

geneel

Feels like a quote better suited for when/if an old dog like GME or AMC rip, not when one of the biggest companies in the world rips. Or KO. Or MDLZ. Or NKE. Companies that have no tie to AI Capex or even AI narrative

dsclamato

Sounds pretty typical of round 1 of options trading.  You got KO'd because some of the basics are position sizing (no more than 1% of your portfolio - roughly - in each position), delta (stick to 0.6-0.8 for long-only options), theta decay (pretty severe under a delta of 0.6 with less than a month to expiration), and vega (significant room for decay when buying dips near delta of 0.5).

Fhyzikz

Everything in my watchlists are blood green except TSLA, AAPL, and KO

trebuchetguy

You hit on a couple truths in here that are good to understand. Rolling up and out for a credit can be the right thing for an individual to do, but it may not be the best overall in many conditions. I view writing a call or put as buying a ticket for a bus that is going to take me to a random place. It might be an okay part of town or it might be a really nasty part of town. It's never the best part of town because the nature of CCs and CSPs is very limited upside. I always have a plan no matter where I get dropped off, but I don't control it. Rolling up and out should be understood as the two distinct transactions it is. You close the one CC with cash, sometimes a lot of cash, and then you open another CC for even more cash in return, trading off time and assignment risk as a cash flow management tool. I view things differently. Each CC is its own "bet" and has its own entry parameters, outcome and profit expectation. If I choose to buy to close a CC, I do so. Then I make the next decision as to what the very best move is next regardless of what the last outcome was. In fact, buying to close an ITM CC is a neutral event, not a loss. As the stock appreciates, you have to "buy" some of the appreciation. You get the appreciation in the underlying asset, but you have to convert some cash from your account to cover a part of that increase. It's a wash minus the small remaining time premium if you close expiration day. To play the game that way requires liquidity management. If I have continual CCs on a stock that goes from 100 to 150 in chunks, I have to pay out a good part of that $50 in buying calls back. I don't mind it though because it's a neutral play and I'm just in it for the extrinsic premiums. I have to keep rotating stocks to keep my cash up, but it's ultimately neutral. The evil is the one that seems kinda fun, and that's a case where the stock declines and you get to keep the whole premium. "Sure, the stock went down, but I keep 100%!" Well, okay, but the fact is that you didn't get compensated for that decline and now if the stock recovers and goes back up, you still have to pay cash out of pocket to BTC calls and can actually suffer erosion of the value of the underlying security. Covered calls participate fully in downturns, but not in upturns. I actually track this basis erosion in my spreadsheets and if it exceeds 30% of my profits for a particular security, I dump it. That effect is an underappreciated downside of high IV securities. My boring old low IV KO covered calls will perform favorably against many high IV securities because while the premiums may not be that great, it doesn't eat me alive bouncing around. I agree with your conclusion. Taking the "L" is taking the "L." Go get 'em next time. If you have a good process, you will win in the end. If you don't, rolling won't fix it.

stiveooo

Its missing the overvaluation metric, KO made +12% for 7 years but the stock was flat, why? it was super overvalued.

actuallyrealperson

Hopping NVO and LLY calls because America fat. Also got some PEP and KO shares (I know, eww) from Liberation Day selloff, plus a little more since - gotta play both sides to come out on top.

Esoteric_Innovations

Yeah, I've been thinking about it a lot. Starting doing some due diligence on some classic names like KO & DE (up 13% and 22% YTD respectively), as well as your index funds like VTI, JEPI, etc. Still, there's that part of my brain that recognizes I've been consistently profitable for almost a year now. In October last year I was at 3k, now I'm nearly at 100k. So part of my brain says 'keep going' and see if we can race to a million in the next two to three years instead of waiting another ten. It's one of those things where I'm just weighing my options here.

Happy_Discussion_536

You said hard carrying Nasdaq. Nasdaq is more than software. Surely you know this? Micron, Applovin, EA, CSCO, PLTR, KO, plenty of shit was green today. I was just trying to offer a less wholly pessimistic context for other readers.

ShellfishJelloFarts

!p KO

Actual-Income-6886

too many too count or remember. recently DUOL puts and BRK calls KO'd my latest run.

MrNo_Balls

40% of KO products are bought with SNAP(food stamps), currently states are banning the purchase of junk food(soda) with SNAP, I am expecting this to affect the sales of KO substantially.

MrNo_Balls

is there KO short stock??? I NEEED to short coca cola, but I don't want to buy puts

ClassicStory

I decided that I have far too much liquid cash sitting around in one of my saving accounts, so I figured it would be high time to invest \~$40k of that to make more money than the 3.5% APY. I also plan on maturing a CD that nets 4.5% APY in early September and investing an additional $30k or so. Here is my current portfolio with percentages of total value. * VOO - 54.0% * VTI - 17.8% * VO - 10.1% * ITOT - 8.9% * TKO - 5.7% * KO - 3.5% What would be my best course of action in how to invest \~$40k right now? I wouldn't mind selling ITOT or KO to tighten up things a bit more and give myself some more to play with. I've been told ITOT is quite like VTI, so there isn't much reason to hold both. I'm not chasing dividends and in it for the long-term, so KO can also be sold since I'm just reinvesting what I make from that anyway. I'm 40, if that matters, debt-free and make less than $80k per year. I max out my Roth IRA every year through a different brokerage and don't have a 401k since my job doesn't offer benefits.

HeightSea5673

short SPY IWM and buy defensives like GIS, CPB, PG, WMT, KO, PEP to tide through the correction over the next few months, that's the no brainer play. this happens almost every year in this season for exit liquidity, and even especially so when index is ATH

ArtOfBBQ

Quick, take my tax money and give it to pepsi! KO will gain a trillion in market cap

Adventurous_Win_1939

GO KO! ko options got such low ev 1% moves it so much