KO

Little-Revolution650

KO. Great forever hold with steady growth and dividends.

EventHorizonbyGA

You're close. If a company has cash flow and growth there is rarely a need to give up equity to raise capital and if there is there is enough capital in the private markets that a company wouldn't need to become public. A bank will loan you money or you can raise in the bond market. Becoming public is very expensive and has quite a lot of running costs. Companies only go IPO because the business model doesn't work, or is very unlikely to work (Apple, Microsoft, Amazon and the 3000 other companies that went to zero since 1978), or if there is a legal reason, divorce, partnership break-up exit, near bankruptcy, etc (Disney, etc), or if the owners (usually family) want to cash out now and not wait (KO, COKE.) If you make money, you don't need to borrow (Arizona Tea.) If you need to borrow and can borrow without losing equity, you do that (Chick Fil A, Quick Trip, etc.) If you raise capital from one investor and not have to deal with the SEC, you do that. If you can't do those then you have no other choice but go IPO... or go broke. The public sector is the last stop. When companies go IPO that means they can't raise capital anymore in any other way. Now, an IPO is BOTH a capital infusion as the company sells shares AND an exit for early investors. The public sector is where companies go to die. On rare (very rare occasions) they manage to survive and usually it's because of money printing which is something the US did in 1951 post WWII and since the 1980s.

Accurate_Shift_3118

your current portfolio is actually quite strong and well-diversified, just because you buy additional stocks does not mean that you will make money, it may simply dilute your investment power. buying AMZN may be a good idea if you need some growth, yet PEP and MCD seem too similar to KO in the defensive consumer group. it might be better to double down on your most successful investments if their prices go down, in case you do decide to add, think about what kind of exposures your portfolio lacks rather than making it even stronger. you are currently underweight in health care or industrials relative to your current holdings

Treverer

Uff I almost thought it pumps, but it just squeezed out the easy KO shorts. Down it goes 🎢

season7445

Max out what ever they offer at work. I'm sure it's a solid plan. And put that into VT or a great dividend stock like KO and reinvest dividends back into KO. Buy a house if you can afford it. I believe precious metals are always a safe bet. I prefer the physical kind. Don't try to keep up with the Jones's. Work hard now and you will be playing while everyone else is still trying to figure things out. And always learn.

Longjumping-Ad8775

I worked at The Coca-Cola Company 30+ years ago. There was this great idea that Coke should build its own software internally because it gave us total control over every feature we could ever want and that this was a competitive advantage. We had a set of internal apps called KO/Office. Its key feature was email and discussion. There was a DOS version and a Windows version. It worked ok. It didn’t work well in situations where there were disconnected offices, or rarely connected. This happened with offices in Africa as well as Asia at the time. We think of a standard internet connection as the default today, but it wasn’t back 30 years ago. While we could handle the issue with email, the discussion boards were not easily resolved, if they ever were. We spent millions trying to get “distributed bulletin board” to work and I don’t remember it working. To keep email working, we had rows of dos based computers that all they did was to long in to various servers, look at email in a file based system, and then to transfer email. We had to have people that worked 24x7 to literally reboot these dos based mailmen. I tell the above story to say that I don’t believe in this idea that customers are going to build their own software for companies and stop using Saas based systems. I’ve seen no evidence of this from my customers. If they are doing it, i don’t know that and they aren’t prepared for the complexity of what is going to happen. If a company is going to write their own software and not use Saas based systems, they need to think about the above story and all of the hidden costs. There tend to be a lot of hidden costs that they don’t see coming until the commitment is made. Btw, from what I hear, Coca-Cola has an smtp email system now.

totalAnarki

Yeah, but maybe building up to it, don't want to go for the KO straight away!

dvdmovie1

I'm up decently for the year. In the past with declines like this (not the market broadly, but some particular names) I'd be more intently looking around, but this time I've just nibbled on a few things. "AI stocks have been crushed, " The same mega cap tech stocks that became overly owned/turned into habitual/default buying despite some of them not doing that great in recent years (some of the Mag 7 have become Bag 7/Lag 7) are down but there's a lot of things that have had a great year. Look at memory, or optics/photonics. AI continues to be a story of invest in where the money is being spent and people keep on wanting to invest in who's spending. AMZN is up 32% in the last 5 years, MCD is +35%, JNJ is +49%, KO +46%. MSFT is up 52% in the last 5 years. You could have done better in garbage with WM (+82%) or RSG (+123%.) This was true before the recent decline, as well - some Mag 7 names just haven't performed well in recent years. Jassy hasn't been a great replacement for Bezos and as for Bezos, how many huge blocks of shares did he dump every time it hit $200 for a while? "but these are the times to buy, when everything looks so bleak...." The S&P is down 4%. There are parts of the market that have certainly fared worse, but we got to what, a 10% decline off the top? That used to be viewed as relatively common and healthy, now it's treated as apocalyptic.

Beetlejuice_hero

May just be a swing trade, we’ll see. Prob not a hold forever stock like KO. But a friend high up at Coke mentioned Dr Pepper as #2 competitor so I started looking into it. It’s so beaten down at this point and not due to shrinking revenue or losing market share so I like the risk here. I have zero non tech stocks (unless you count SaaS) outside of my S&P holding so wanted one in my portfolio.

SlartibartfastMcGee

Why is KO up today, guys? Oh god. WMT is too. 🤮

dvdmovie1

"goog, msft, nvda, amzn," GOOG fine, NVDA fine but the other two meh. Too many people still running the playbook of just buy mega cap tech. Even before this started, you'd have done better in boring things than AMZN (currently up 33% over the last 5 years; MCD +36%, JNJ +49%, KO +44%) and MSFT (currently up 52% over the last 5 years, WM +76%, PM +78% and WMT +175%.) With Mag 7, IMO choose your best one or two ideas. So many people didn't want oil or metals when this year started, they've done very well (gold still up YTD despite volatility) and to me, the current state of things continues to make the case for owning real assets. I added mildly to some gold miners last week, which will be down today but were up huge over the last couple. Even in tech, there's been so many things that have outperformed mega caps this year - photonics/optics and despite recent declines, memory names. Power/"ai adjacent" related names still doing well, too - BE down 20% this month and still up 34% YTD. I own a good deal of AI/AI-adjacent stuff that I still like, I own a lot of real asset names/etfs and don't really want to add further to either. Have found an idea or two during this to add on dips (FTAI) and there's some fairly dull odds/ends in healthcare that are getting interesting. Have boosted commercial solar (further additions to NXT and one other new name.)

Molten-Helldiver

Damn, even KO and PEP down 😢😢😢

Raslatt

KO

No-Leek-1807

Walmart has become a defacto money market the same way KO was in the late nineties.  In short, when hedge funds need to park money-especially in a downturn- they believe it will hold its value. When the bear came KO lost half its value and it took sometime to right itself.  Believe me WMT is not recession proof and ii is selling for a PE greater than NVDA.  Yes it is a great company, but even 75 would be a rich price for it.

bank_truth_cs

HYSA rates vary a lot depending on the bank so it's worth shopping around before you commit. Our website has a full list of CDs and HYSAs so you can compare what's actually competitive right now. If you prioritize liquidity, stagger your CDs so you're not locking everything up at once. KO and SCHD will pay dividends but don't expect them to beat a good HYSA or CD rate over just 6 to 12 months.

SteevieJanowski

1. KO by itself sucks 2. No such thing as “safe” 7-8% returns. People who invest in the broad equity market can average that over a 30+ year period, w significant up and down individual years along the way.  3. CDs are tax inefficient. All the interest is reg taxable income each and every year you hold them. W equities in a reg brokerage account (not an IRA), most of the returns are in the form of unrealized gains, which aren’t taxed until sale and the long-term tax rate can be as low as 0% but most people pay 15%. Or they’re not taxed at all if you die holding them and your lucky heirs get a step-up in cost basis.  TLDR: CDs suck, equities are way better

Chrishall86432

CPB, KO, PG, DUK, ED, WMT, etc.

banditcleaner2

In theory ROST could still drop even if discount stores do better then non-discount IF everybody gets dragged down in general. High oil prices is going to hit almost literally every single industry. Perhaps the only ones that really WONT get hit is going to be very very strong consumer stocks like WMT/KO

T-WrecksArms

KO calls are killing it. Price Target raise, desalination threats in Middle East, decent dividend, and expansion into protein shakes. COKE PROTEIN SHAKES FOR TROOPS IN IRAN

cadentoob

I was considering KO for covered calls, but costco seems just as good for safety.

Molten-Helldiver

KO and Chill or SGOV and Chill is the real question.

Prestigious_Meet820

BJ, PEP/KO, and various SaaS (down a lot already though).

Inevitable-Dot5495

$MO $KO are the ones to grab

CuteOrangeLamp

What would you DCA into with blood on the streets? Recession proof staples like JNJ, KO, PEP and KMB?

East_Board_1596

I’ve got half my funds in index funds, the rest on Thurman to KO Fundora Saturday night in Vegas 🥊

Happy-Champion1661

>just might take a few lifetimes but why you say this then. bro just go buy $KO, I swear it's a solid business that is likely to continue paying out dividends for a long time, it's also a decent hedge against inflation. companies that pay 3-5% dividends will not take long to go back up (compared to shit like INTC CSCO or actual bankrupted tech companies)

Happy-Champion1661

basically KO could give you the same payout of a 0dte (that you hit) in a couple hundreds of years if you miss 0dte go back to wendys and try again next week

Shoddy-Usual1070

I didn't see any blood yet I have a long-term portfolio KO, MRK T BP WMB .Most were up today..

NaluknengBalong_0918

They attempting to KO us ghey bears! Not going to happen! Ghey bear strong! 💃💃💃🤣

Matt2_ASC

Yes. But it also means people will pay very little for the option. If you look at the call options for KO, you could only sell a weekly $80 call for $0.01.

Icy_Jelly_315

When you own a billion dollars of KO and can chill out on the divis, duh

Molten-Helldiver

KO and chill or cash gang seems like the right call at this point

awetfartruinedmylife

lmao MSFT is tech KO

Bazaruta

This, for the average Joe Is better to DCA, and keep some cash for when it gets nasty. When the stock market is on a melt up that’s when you deploy that cash…if I’m truly scared, I would at most diversify to boring stuff like KO, WMT,etc… Trying to time the market is very hard, even if you dedicate yourself to the financial markets. There is a reason hedge funds don’t just liquidate everything and then load up on the bottom…if they can’t, how can we?

Old_Imagination_2112

That’s why you buy huge MOAT stocks like Union Pacific, P and G, JNJ, KO. I wish they WOULD drop an insane level as I’d buy like a wolf getting steak.

slaxname

KO

undergroundsilver

KO always goes up when markets are down. I think they move money to markets that pay dividends from solid companies

Wowmuchrya

It’s cool to post stuff like this ignoring KO’s dividends while KO will be at 80 EOY and Gold 4000, but yea you do you.

Cullen8228

KO $13(2006) - $74(2026) Gold $600(2006) - $4500(2026) I’ll take gold. You do you

Wowmuchrya

Gold is a speculative asset. Any moron claiming a “safe haven” goes up 100% in 1y is a clown and got baited by MSM just to get dumped on. Safe havens are things like KO that slowly go up over time. If you even took 30s to look at GLD or SLV’s chart literally everyone could see this coming. Both have a 100% hit rate of ending the year red after going parabolic, this time, next time, or any time won’t be different.

crankthehandle

KO was a solid investment, but not a great one.

jentle-music

Park your money at Fidelity (because a bank or credit union might be folding up and you’d lose your money…FDIC is a joke! Plus, banks now have “bail-ins” not bailouts…Google this?)… wait for the market to hit a soft bottom (about 30-40% down from today) and buy stable dividend stocks called “Dividend Kings” (JNJ, WMT, PG, KO, etc) just to get the exposure and experience. Then take some decent investment courses that show you puts, calls, etc. Get educated. Am proud of you wanting to learn saavy investing so your future can be happy.

T-WrecksArms

Calls on KO and XYL. Iran def gonna bomb these desalination plants and bottled water gonna moon like LNG and Oil. Look at the April $80 call volume on KO Friday.

Disastrous-Relief287

It doesn't, that means you had money and a chance while some people would die for that shit. Run your fade, first to KO. Face shots allowed.

Molten-Helldiver

KO and chill?

Jagged_Tide

Evidence: bought KO on March 16th

Jagged_Tide

Serious question: will KO ever recover and when?

StylishEuro

Anyone playing General Mills? These staples are all dumping hard last few years. Surprised GIS hasn't sold off harder like other CPG names. KO held up really well too. These are low IV, so cheapish options

greenpride32

And who do you think owes MSFT/AMZN/GOOGL all that money? It's basically your the entire corporate world which includes your WMT KO NFLX PG JNJ PFE, US government etc.

Roygbiv-Turtle-98

KO blow to Ber anus

Jagged_Tide

Picked up 1 week KO, AMZN and 2 week XOM calls, valid?

Efficient_Pomelo_583

So, Meta should become KO? No more growth, that will surely justify it's PE

PutzOnDonleon

Buying NVDA is like buying KO without the divy

Dude_HaHa

KO and chill

Fine-Will

BABA is now trading at lower PE than KO because of Chyna

Coloradodreaming1

Ha I own all of those, except CELH, ELF, and MU and kicking myself for selling MU early last year and swapping it for index fund SMH. I sold ELF swapping for ULTA. Parts of the portfolio act as a ballast that pay dividends like KO, TGT and MCD and are not expected to take off like MU.

Ok_Upstairs3431

Picked coke mostly as an example here because it first came to mind. I think they are having quite good success with their sugar free options - consumers developing the habit of buying some of their products during covid (cause sure if you dont go out you may buy soda for and get used to that, as eating out is yet to return to pre pandemic highs) its not that consumers pay more then the b2b customers, its just that if the consumer gets the product in a super market rather than a "restaurant"(where drinks are frequently strongly upcarged) its more pure profit for Coke its just that if the consumer only pays the supermarket margin they can afford to consume more and frequently do so. Also KO has a bit of status as a strong dividend payer so retail investors are inclined to "park" their money there; and there is an argument to be made that KO is overvalued but again here I picked it more for examples sake to illustrate the cyclical nature of consumer staples as tastes and trends to change. "share a coke with" was also a super successful campaign

Ok_Upstairs3431

> So where the hell is all that money going? Have you tried reading a balance statement, it tells you how much revenue there is, where it comes from and where it goes. KO is up over the last 5 years, and over the last year and YTD so maybe it's not the industry that is declining but your ability to pick the correct players is. If you for example made an analysis of market share for cola/soft drinks products you could forecast which ones will grow in revenue so you go long those and short their competitors, this way you isolate the impact of your thesis against the sector move, investing is hard I am sorry.

SeaofSounds

The media has pronounced it KO-MAIN-EE for 60 years, why the fuck now is it now HA-MEN-NAY.....go fuck your pronunciation.......calls........

disgusting-puppy

That was a KO

anon18274729

Watching KO and F for a slight reversal

Healingowl

Exxon Mobil XOM, McDonald’s MCD, Johnson & Johnson JNJ, Google GOOG, Coca Cola KO, Amazon AMZN This is the meta.

Molten-Helldiver

KO also

lazylt

I have a -2% spy feeling somehow and im pretty sure that one KO put i have won’t save me

Icy-Selection58

KO for 15 years. It still pays a div. And i still have it

Hotdog_catsup

I’ll suggest two but Nfa KO SCHD

No-Improvement3164

You think things go up in straight lines? Zoom out. KO is up over 50% from its last decent correction.

sylphvanas

I thought divvy stocks like KO and PG were supposed to be safe havens, so why did they dump nonstop this week along with semis 🤔

dataCollector42069

taking my profits on this 679 put right into KO and PM

TNL-Vendetta

What is the american plan for Siemens Energy? Need to decide about my KO before the weekend comes.

banditcleaner2

WMT being priced more richly then some of the major tech titans is really proof that investors are very skittish about the AI trade right now. And there's simply too much money trying to flee into defensive stocks like WMT and KO

Cav829

So the one difference from earlier in the week is defensive stocks are now being sold off. KO, PEP, WMT, VZ, etc. all down to various degrees. WMT in particular is approaching 5% down. Could still end up being a massive rotation.

Shoddy-Usual1070

KO BP MRK WMB T Been good to me

IDrinkSulfuricAcid

Product is extremely easy and cheap to produce, and beloved by the entire world. KO is the pinnacle of a good business

TotalInstruction

Spy poots. Cash out my KO covered calls and reroll. Push buttons, get paid.

TotalInstruction

KO has had a rough week. My covered calls have not.

Wings2493

Absolutely. All the high and mighty KO and VOO gang come out. I have everything space, drones/defense, energy/nuclear, SaaS, biotech, basically every growth stock category that exists and every one of them is getting smoked. Time in vs timing though I guess….

Mahrez-

KO

JSP9686

Maybe focus on more boring steady stocks, e.g. KO. It has been doing well.

Minute_Plastic_350

Good companies, solid financials, reasonably priced price earnings, good gross profit, margin and a moat as big as possible on their products. I won’t be shy with my suggestions, MO, JNJ, KO, MPLX, AAPL, GOOG, RTX, PANW, BKH.

patmccock86

I figured the market would let a headline KO it, but that was such an obvious headline to do it

VictoriaAutNihil

Unless WWIII breaks out, I'll stick with a mix of stable blue chip tech and stable blue chip consumer staple stocks. AMD, AAPL, JNJ, KO like that.

Happy-Champion1661

yeah nice joke lmao, so KO is the new NVDA? or will it go bankrupt as well?

deadfishlog

Sector rotation happened Friday to blue chips. KO, HSY, CCEP etc. retail loses again

shredbmc

US: *bombs a country they are in active negotiations with* Iran: "Fine, you can't use our waters for shipping" US: *Bombs the ships guarding their waters* Some dude with little man vibes on reddit: "Don't fuck with the US we'll KO anyone" Also, same dude: "ReDdIt HiVe MiNd!"

mikemccrea

Honestly don’t fuck with the US… Our military will KO anyone, anytime, anywhere

deadfishlog

Major money was already going into KO, CL, CCEP etc Friday before the close. So at a minimum, retail gets whipsawed by sector rotation.

spinwizard69

Personally if you don't have a lot of cash, penny stocks are a place to loose all of those $$$. If I was tight on money I'd look seriously at income producing ETF's to try to build up that savings. Effectively you let professional options traders build up your resources. Once you are getting several hundred $$$$ a month you can apply the earnings to a variety of stocks including Penny's. More important you have a cash flow that can be applied every month or week, depending on the ETF. Then you need to consider this you can benefit from the mainstream stock market in two ways! The first are companies paying high dividends. The second is high growth stocks that you can resell at a profit. Of course there are modern day technologies such as options trading which have their justification in a balanced portfolio. In the world of Penny's you only really have growth as a way to make good money. However there are other benefits from investing in penny's and that is the potential to drive new technology. For example I have invested in bio-pharma and such in the hopes that one of these companies will come up with new treatments. Here is the frustrating part of penny's and bio-pharma in particular, the successful companies are few and the research cycles are very long. This means there is limited interest in the world of penny's. As far as the rest of the market goes, I'm not going to suggest anything because of the flux in the market. There is rotation out of tech for example but from what I can see there are years of sales lined up in the world of tech. Due to the flux, I literally started investing in $KO (Coca-Cola) at about 10 shares a week, since the start of the year. That Coke money comes from an income producing ETF that I invested in a couple of years ago. I just don't know where the market is going at the moment and I like Coca-cola, plus a reasonable dividend. I just take advantage of an income stream (that is still holding up) that does not impact living expenses. the point is that income stream was invested in a couple of years ago and built up over time. If I get happy with the market I can redirect that income to penny's again.

ElmoLovesGrover

A defensive stock is stock that people buy when they think bad economic times are coming or a stock market downturn is evident. They are stocks that don't drop in market downturn, or drop less than most others. They pay dividends and typically better than average dividends, and can be expected to see more business in an economic downturn. So stocks like the ones I mention above - WMT (Wal Mart), KO (Coke) MCD (McDonalds) are considered defensive plays. Coke is not expensive and people generally won't stop drinking it if we go into a recession. More people will likely shop at WMT in a recssion as they try to save money. Same with MCD - their business goes up as people shift their restaurant purchases from other, more expensive restaurants, to cheaper fast food options.

VictoriaAutNihil

The longer it lasts, the worse it becomes for the markets. I already picked up KO, JNJ, CL & KMB. If my high volatility stocks start declining (AMD, NVDA, AAPL, PANW and a few others), I will unload and go safe with more consumer staple stocks.

ElmoLovesGrover

A few examples to show what is going with big tech these days. These examples can apply to dozens of other tech stocks: MSFT has excellent earnings in late January and sells off big anyway. Capex and software gettign eaten by AI are blamed for the sell off AMZN has excellent earnings a few weeks alter and sells off big too. Can't blame software so blame only CAPEX. NVDA this week has not just excellent, but excellently amazing stupendous phenomenal earnings... and sells off almost 10% over two days. They can't blame AI software fears, can't blame CAPEX (in fact NVDA is making massive bucks off others CAPEX), so they blame the generic catch-all "*valuation*". **Valuation!!** Are you kidding me? Here is NVDA forward PE according to Stock Analysis: 21.52 (note that MSFT and AMZNs forward PEs are 22.4 and 27.2). WMT, KO, and MCD have forward PEs of 43.7, 25.2, 25.8 (many other large cap "defensive" plays have similar PEs). That's right baby - NVDA's forward PE is *half* WMTs.... and people are saying NVDA is selling off because it is *overvalued*!! WMT, KO and MCD are all great companies, but they are not growth companies. It makes sense for them to have forward PEs in the high teens or low 20s. NVDA, AMZN and MSFT continue to grow at rates much, much faster than these three, yet their PEs are the same as the defensive plays no That's where sit right now. People are paying a premium for defensive plays and fleeing big tech growth plays giving many defensive/value plays PEs in the mid 20's (when they are typically in the high teens, low 20s) and giving big tech the same PEs as defensive/value plays.

No-Improvement3164

AI mentioned in an earnings call pumped stocks 20-30% for 2 years and now the mention of Ai has them running for the hills as KO MCD WM JNJ CL PG all continue in a 10 -20 year up trend.

NotmeitsuTN

It is all in IRA - so no spending- I'm fairly settled, house, car etc , didn't do this cause I was struggling. Strat has been " what stock would I buy" then go long with an option. Everything was about a yearish out, but when they went up and the option went up more I profited. So except for a IBIT gamble that was a small one, I have been rolling, MRVL, BA, KO, CLX, EWY......now waiting on ADBE to show it won't be crushed by AI. Then I'll get after it.

3ebfan

KO and META don't have market caps that are already 20% of US GDP

VOO_bull_forever

# KO has a higher forward P/E than NVDA and META. # Healthy market.

ElmoLovesGrover

Yeah, I've learned to be very cautious when doing that on pennies and rarely do it anymore. Works well with large established companies. If WMT, KO, or DD dips, they will come back if you wait long enough. A penny dips and odds are good it will keep on dipping, and reverse splitting, and diluteing, etc.

EuphoricWizard

Eventually they have to stop buying KO LMAO.  Gonna get to +40% in 3 months YTD if tech crashes 

paranoidspectator

I believe he means companies like Coca Cola (KO), GE aerospace, BALL, and banking industry like BAC

spac420

KO'd by Burry

MichaelJamesBurry

Just invest in KO guaranteed returns