KR

Great_Molasses_4601


wilson0x4d

two thoughts: 1. transaction fees, but it's probably only $11 or so from open to close and your profit will cover it. 2. there's no stop loss mentioned, if your brokerage allows it maybe set up an OCO bracket to avoid taking a massive unintended loss (extreme example: KR drops to $0, you okay with that?) then maybe add a stop limit. but hey since you're on r/options ... the next time you think dropping 60 grand on a stock without downside protection is a good idea, reconsider. you could have instead purchased equivalent call contracts at a price you felt was fair (say $70, 5 months out) and then if it went the wrong way instead of getting all jammed up on the underling you'd have only burned a small amount of capital (and you maybe can sell those contracts off to recover a bit of your premium, so it's really a smaller loss than the initial cost if you work it right.) there's also the small chance you capitalize on the contract instead of the underlying. eh? maybe time to brush up on long calls (and nothing else) and see if that aligns better with how you'd like to manage your capital. other than that, send it, this is what CC's are for IMO. you want out, the price isn't right yet, and you want to scrape a little extra out of the transaction. but you should be doing this expecting assignment, not expecting to successfully hold the underlying ¯\\\_(ツ)\_/¯ otherwise an at-the-money CC makes very little sense. greed on premium is what traps most. also, premiums will be better if you wait for a swing and play it 21DTE or further out.

FiendingForRanch

KR misses revenue and reduces guidance. My Puts should turn out nice

appleoftwoeyes

What thw fucking KR is?

Low-Product5028

KR 73c 12/5 already says everything, man

Stocks_N_Bondage

Calls: KR Puts: CRM

Placerai

Visits to all Kroger ($KR) banners were up 1.8% YoY in Q3 2025. Short visits up 5.0%. Fair to say BOPIS is a winning strategy? Read more [here](https://www.placer.ai/anchor/articles/short-visits-surge-as-kroger-bets-on-store-based-fulfillment).

Placerai

Visits to all Kroger ($KR) banners were up 1.8% YoY in Q3 2025. Short visits up 5.0%. Fair to say BOPIS is a winning strategy? Read more [here](https://www.placer.ai/anchor/articles/short-visits-surge-as-kroger-bets-on-store-based-fulfillment).

Placerai

Visits to all Kroger ($KR) banners were up 1.8% YoY in Q3 2025. Short visits up 5.0%. Fair to say BOPIS is a winning strategy? Read more [here](https://www.placer.ai/anchor/articles/short-visits-surge-as-kroger-bets-on-store-based-fulfillment).

ComfortableNo5231

First will see how Monday goes, then maybe calls on CRM and PATH KR if the IV is low

Glam34

Calls on KR and KDP because NVDA will tank the whole sector causing a rotation

dvdmovie1

KR up about 91% over the last 5 years during a lousy time for a fair amount of staples and restaurant names.

pigglesthepup

Still keeping my KR

LocalButGlobal

butterfly effect. no one knows the fried chicken index is the real AI in KR

Vulps24

do yall think SNAP benefits being delayed will drop shit like WMT and KR more? could be a good dip

HauntingBowler3947

KR puts. No food stamps 

freewilly1990s

Kroger buy 2 get 3. Midwest. 10.99/12. +6% tax +.1dep/per. Getting more rare but only time ill buy. And fwiw up multiple times in last few. Just was 9.99 and less prior. T minus pandemic. Buy 2 get 2 fairly common @KR and elsewhere. Buy 2 get 3, dive in.

JayRoo83

EOY calls on BJ, WMT, KR and ACI is free money once SNAP benefits are restored

bdh2067

I shorted KR and WMT last week with same thought. Closed KR for profit already. Still holding WMT til it hits or breaks 100

TheProcess1010

Imagine how well a bare bones F-250 or F-350 with the 7.3, 4x4 crank windows, no screens, manual adjust seats priced at about $45000 would sell. I’d be way happier to see that on the road than a Limited, KR, or Platinum.

FunkyPlunkett


Chrishall86432

They work for WMT and AMZN and KR and DG doofus..

FunkyPlunkett


ThatOneChiGuy

Kroger (KR) undervalued

Lonely-Preference-70

You’re still on a good run in the game so you’re still more than okay but we should just all make these stocks rally like NVDA, KR, LPL, F, APPL, GOOGL, AMZN, INTC just to show them that we can’t be stopped all at once

aliencaocao

He said in an event that he will still continue meeting with xi in KR and that his writings were out of anger

deadfishlog

The sector is called “consumer staples” not “consumerism”, so generally it’s where money flows because the thinking is, these are necessities. PG, KO, PEP, KR, WMT, DG etc

BigWarning8696

I don't like either of those charts from a technical standpoint. CHWY seems range-bound and closing in on upper resistance of $42-43. KR is at the upper-end of its long-term downward movement, but does have some support around $64.

OddAnalysis2207

Does anyone see a little spike in CHWY and KR charts?

Substantial-Wing1226

I've been balancing out my tech exposure with lower P/E, higher dividend stocks. such as: \- Non bank financials - Prudential (PRU) trades at 7x forward earnings and pays a 5.3% dividend. \- REITs - Equity Residential (EQR) trades at about 15x FFO and pays a 4.3% dividend \- Consumer Staples - Kroger (KR) trades at 12x earnings and a 2.1% dividend (vs 35x earnings for WMT). \- Apparel - Kontoor Brands (KTB) (makes Lee and Wrangler jeans) has had quite a runup, but is still under 14x earnings and pays 2.6% \- Aerospace - Textron (TXT) under the radar maker that hasn't participated in the runup of the big aerospace stocks, despite having the contract for the Army's tilt-rotor troop transport aircraft. Only a token dividend, but less than 12x forward earnings.

FallenWiFi

GOOG RDDT META LYFT CMG DECK KR HOOD AMZN PLNT. Lowkey a good port, already own a lot of these

lobster-3

!banbet KR 67 7d

dvdmovie1

If you look at CAVA/CMG/SG in recent quarters, comps have been trending down. If you look at something cheap (DPZ), comps are trending up. Shorting something like CMG at this point down 33% since 7/1 I think feels a little late but there is something to the idea of there is a ceiling for what can be charged for these sorts of things - and the quality has in many cases gone down. Not an apples-to-apples, but it does feel a little like Target: they continue to lose share in this economic environment and there aren't that many levers to pull to fix that (and many of those levers are not going to make shareholders happy.) If inflation ramps again, you're going to get more of the remainder trading down to WMT. If there's a recession .. more people trading down. If CMG has to be more promotional/cut prices to compete, not going to make shareholders happy. Over the last 5 years, Kroger stock is now +95% vs CMG at +58%.KR pulled ahead in 2H21/22 a little bit of 2023 and now it's back ahead in 2025 as CMG has cratered. People eating more at home in a 2022 as inflation went higher and I think more people eating at home again.

katzyakuki

They've infiltrated legit almost every form of American social media I use. Insane amounts of pro-China tourist promo which also never fails to bash US/JP/KR in its captions. Super insecure shit.

Old_Still3321

I look for anomalies. For example, when Amazon bought Whole Foods, the stock for Kroger crashed. This made no sense to me, so I bought KR stock and when their earnings came up 3 months later, the stock was up from it's old price. Right now, the stocks of FNMA and FMCC are about to relist to the NYSE, and that's the big bet for this month.

Positive-Feedback-lu

Gonna sell all my KR and pick up some MATCH

MarsDominus

Why is KR not pumping 🤔

Josh1923

Bruh I was to late selling on that jump for KR now I’m down

Josh1923

Nice KR lmao

-Boboz-

$KR🚀🚀🚀

MarsDominus

My KR calls are already printing

SpideRishi

!banbet KR 70 2d

King_Siege

!banbet KR +4.1% 3d

Dekuthegreat

Kroger is way down already or I would say puts on KR. Have you ever tried to use their app? It fucking sucks

RoyalFail6

!banbet KR -3% 3d

RoyalFail6

ADBE calls, KR puts - easy money

BarracudaStill1960

KR before earnings?

Cormano_Wild_219

Looks like someone is trying to get rid of a shitload of KR 9-26 $60p without taking too much of a hit. The ask keeps teasing .5-.10 above the bid but hardly anything has filled below .29 which is around where all that open interest was introduced about a week ago.

BarracudaStill1960

what's good with KR before earnings? branded toilet paper muy bueno

Cormano_Wild_219

Crazy open interest on the KR 9/26 $60p 🤔 Imagine they announce more store closings

Sharp-Abrocoma-7246

Hi there! Thanks for your comment! I think at the end of the day - investing seems to be about finding the best companies with the strongest business models available and it seems to be the case that this ends up being mostly American companies. Nothing against companies from the rest of the world~ There’s no doubt that there are opportunities out there in foreign markets (non US/EU/JP/KR) but it doesn’t seem beneficial to be including those in my own investable universe unless we’re running out of attractive businesses at good valuations in the US (which hasn’t been the case for me). I think most of these companies already operate internationally and are global companies that make money from all countries. Another point is that American companies benefit from higher accounting standards when compared to other markets (i.e China/India). There also seems to be other non-business related risks in foreign markets that don’t exist as much in US markets. As an example, I’ve personally invested in BABA in the past and have been burned — the ability for a government being able to just oust a CEO and kill an IPO on a whim seems to drastically lower our ability to predict whether the business can be successful long-term. Are there any international opportunities that you’re thinking about specifically and/or included in your own portfoloio?

OkDiver6272

$150 - Bitcoin $150 - TSLA $50 - NVDA $50 - PLTR $100 - KR

Admirable-Amoeba-174

It's because the Pacific nation ( JP KR , AU ) are US allies , India is not

bigmeatbag

I'm at Kroger's and they don't have a single banana.🌈🐻 are going to buy extra KR puts for them not carrying their favorite fruit

Toadally_Rad98

Well that was boring and stupid. My MSFT, KR, and KO are all still blowing my back out. Damn.

PolloConTeriyaki

Hahah fuck sorry yes KR.

tabrizzi

Then you meant KR, not KG.

Business-Speaker610

!banbet KR 74 6d

Toadally_Rad98

Very cool KR thank you for the $1500 drop this morning on my options.

Ok-Charge-9091

Could ACI be the next KR??

Historical_Low4458

If you are talking stocks like LMT, then it's because the military imdustrial complex is still going to get paid regardless if everybody is homeless and starving. If you're talking about stocks like KR, then people still got to eat whether they are unemployed or not.

Frequent_Boat_3724

How can a company be as bad as foxo and yet I chose to invest in it. Well because In $foxo because micro-cap 800k, $3m quarterly revenue, $2m cash, reducing debt recently $4m debt reduction, 40m+ assets and goodwill, raised $1.5m recently but massive dilution. Multiple business segments addictive treatment Myrtle, clinical labs Rennova, FOXO Labs, a wellness app KR8, FOXO Cloud, on technical 1.6m FTDs, Known runner, oversold daily & intra. Severe delist risk if goes below .1 as amex stock but U.S. company

Frequent_Boat_3724

In $foxo because micro-cap 800k, $3m quarterly revenue, $2m cash, reducing debt recently $4m debt reduction, 40m+ assets and goodwill, raised $1.5m recently but massive dilution Multiple business segments FOXO spans addiction treatment (Myrtle), clinical labs (Rennova), longevity research (FOXO Labs), a wellness app (KR8), and health AI (FOXO Cloud) speculative biotech, on technical 1.6m FTDs, Known runner, oversold daily & intra.

jchaven

Not really. I have a few stocks in companies I liked for one or another - like JNJ, PG, KR, etc. However, 99% of my portfolio is in mutual funds and ETFs. I would open an account with $1,000 and start watching Youtube videos on day trading. I'm not doing this but, may soon since I have much more time to dedicate to learning this.

Classic-Finish-7433

WMK did same thing yesterday. Dropped 4% which is rather significant for a consumer staple, but KR had a similar chart. Earnings come out next Tuesday

diadochokinesis_2024


mrpuma2u

 Bullish on both.

Capable_Inside8618


Bittygirl707

$eose Eos Energy - battery storage on the move and here is why Eos Energy's zinc-based battery technology, specifically their [Znyth™](https://www.google.com/search?sca_esv=ac35dc61bdce8476&rlz=1C5ZNUK_enUS1142US1145&cs=1&sxsrf=AE3TifNuDvBPg2KMbA-ismasF9MNnV3xuw%3A1752852457340&q=Znyth%E2%84%A2&sa=X&ved=2ahUKEwickf6f3MaOAxWjKEQIHTyWKt4QxccNegQIBBAB&mstk=AUtExfCgNCJHou5UBKYpOLSly9fKGhHZF4bnzm0OQQIIaQNJjEeI0BZA6nrztvu-Cyxln0SOPza9NvHNesGRgeiKRDfdlzpZQ-FS0vLbgcM5aO2hHC2KR3p_tWMHixA0YO0KZvsn6s--u5ZzTbuNzbq3rqulbDyIJThJXpJKuHBmuPpd-fT1iEAujG2QO5aqLRS0cbUKKh_Lu57rMDR4OxvbWWtTY7l53UARF0QlbS-atdV3zPf3niFu6gXAZJhRY4qTx6dCGkXBaDmBbaNrvZksn5Re&csui=3) technology, aims to displace lithium-ion batteries in certain applications by offering a safer, simpler, and potentially more cost-effective alternative, particularly for [long-duration energy storage](https://www.google.com/search?sca_esv=ac35dc61bdce8476&rlz=1C5ZNUK_enUS1142US1145&cs=1&sxsrf=AE3TifNuDvBPg2KMbA-ismasF9MNnV3xuw%3A1752852457340&q=long-duration+energy+storage&sa=X&ved=2ahUKEwickf6f3MaOAxWjKEQIHTyWKt4QxccNegQIBBAD&mstk=AUtExfCgNCJHou5UBKYpOLSly9fKGhHZF4bnzm0OQQIIaQNJjEeI0BZA6nrztvu-Cyxln0SOPza9NvHNesGRgeiKRDfdlzpZQ-FS0vLbgcM5aO2hHC2KR3p_tWMHixA0YO0KZvsn6s--u5ZzTbuNzbq3rqulbDyIJThJXpJKuHBmuPpd-fT1iEAujG2QO5aqLRS0cbUKKh_Lu57rMDR4OxvbWWtTY7l53UARF0QlbS-atdV3zPf3niFu6gXAZJhRY4qTx6dCGkXBaDmBbaNrvZksn5Re&csui=3) (3-12 hours). Unlike lithium-ion, Eos's zinc batteries use a water-based electrolyte, making them less prone to [thermal runaway](https://www.google.com/search?sca_esv=ac35dc61bdce8476&rlz=1C5ZNUK_enUS1142US1145&cs=1&sxsrf=AE3TifNuDvBPg2KMbA-ismasF9MNnV3xuw%3A1752852457340&q=thermal+runaway&sa=X&ved=2ahUKEwickf6f3MaOAxWjKEQIHTyWKt4QxccNegQICBAB&mstk=AUtExfCgNCJHou5UBKYpOLSly9fKGhHZF4bnzm0OQQIIaQNJjEeI0BZA6nrztvu-Cyxln0SOPza9NvHNesGRgeiKRDfdlzpZQ-FS0vLbgcM5aO2hHC2KR3p_tWMHixA0YO0KZvsn6s--u5ZzTbuNzbq3rqulbDyIJThJXpJKuHBmuPpd-fT1iEAujG2QO5aqLRS0cbUKKh_Lu57rMDR4OxvbWWtTY7l53UARF0QlbS-atdV3zPf3niFu6gXAZJhRY4qTx6dCGkXBaDmBbaNrvZksn5Re&csui=3) and fire, and they don't require complex cooling or pumping systems, simplifying installation and maintenance, [according to Eos Energy Enterprises](https://www.eose.com/applications/resilient-grids/). Here's a more detailed comparison:Eos Energy's Zinc Batteries (Znyth™):

dvdmovie1

There's just not been much innovation at some CPG companies - Kraft is a huge example of what happens when you prioritize cost cutting over innovation. Store brands are also winning - many of them taste better and are at least moderately cheaper. "General Mills follow suit?" The Kelloggs deal will probably at least start some food M&A discussions with various brands but whether they go anywhere who knows. General Mills could spin off pet food w/Blue Buffalo but take that away and you're left with an unappealing set of people food brands. They need to dump underperforming brands and try to look for deals to refresh the portfolio but no guarantee that that works. Bad deals can certainly happen - look at SJM already writing down the value of the Hostess purchase less than two years later. Personally would continue to prefer who owns the shelves in terms of food - KR, WMT, SFM - than the brands trying to compete for shelf space.

Miserable-Tie-3436

So does this mean that my KR puts will be saved?

Nybse_

is KR gonna keep blasting

visionarymind

!p KR

visionarymind

KR🤑🛒 used Price Gouging 🔛 Consumers It was super effective❗️

Ancient-Paper9526

KR puts

davewuff

calls KR, ACN, KMX, GRRR puts DRI anyone? I did no research and am basically a bot

Illustrious-Method71

Yes. Also buy 13 shares of JNJ, diversify into groceries with 25 shares of KR, and trim your SPY holdings to buy 12 shares of GLD to hedge against inflation and market instability. Seriously wtf are you doing with this question?

topaivo

Who is buying KR?

topaivo

Who is buying KR?

Miserable-Tie-3436

Better not be KR

Siglo_VI

Looks like there’s nothing interesting until this Friday - looking at DRI, KR, and KMX which one of them will soar?

Mountaininvestor29

Do we think KR has enough IV to move or do we think it's gonna be flat come friday?

callsonreddit

Prompt >Calls or puts? ChatGPT: >**Monday, June 16** >**Calls**: Lennar (LEN) earnings after market. >**Puts**: Watch for weakness warnings from Lennar, possible downside pressure. >**Tuesday, June 17** >**Calls**: Jabil (JBL), John Wiley & Sons (WLY), La-Z-Boy (LZB) earnings. Potential upside if reports beat expectations. >**Puts**: Caution on retail sales and homebuilder confidence data—negative data may push puts. >**Wednesday, June 18** >**Calls**: GMS earnings. Positive surprise could drive calls. >**Puts**: FOMC interest rate decision expected to hold steady. Any dovish tone might reduce puts; hawkish tone could increase puts. >Watch initial jobless claims for downside surprises impacting puts. >**Thursday, June 19** >Market closed for Juneteenth holiday — no trading. >**Friday, June 20** >**Calls**: Accenture (ACN), Kroger (KR), Darden Restaurants (DRI), CarMax (KMX) earnings. Positive earnings could trigger calls. >**Puts**: Previous quarters saw lower-than-expected profits from Accenture and CarMax, so puts may be active if similar results. >**Sunday, June 22** >Tesla (TSLA) robotaxi rollout update — possible catalyst for calls if positive.

TheSwissSC

Yes, that's what I just did. (Although I decided not to sell the stock... I'm OK to hold KR for a little while this summer.) I was mostly just very confused when I saw that closing an in the money option position would yield a lot less than just claiming the stock.

pigglesthepup

What's your goals and what's the rest of your portfolio look like? Individual stocks are a good way to diversify away from the top holdings of your index funds. A year ago, I was thinking of harvesting my AAPL and planting some grocer stocks. I was specifically looking at Kroger (KR) and Sprouts (SFM). KR is up 30% since and SFM has doubled.

Budget-Ocelots

Wait, doesn’t that mean we charged our eastern allies JP, KR, VN, TW, etc higher than China? Wut? I thought China was Trump’s big bad cheater.

Fine-Store-5184

Orlynvah's US patent actually runs to 2039, so 14 years not 10. Also same duration of patent in JP, AU, KR. Many are expecting something to happen this week. We shall see. Could be a big week or a nothing. GL

trivletrav

Dude I hopped into the KR a month ago. It’s not too late, imo plenty of runway left. They are better positioned than Albertsons group and others.

pigglesthepup

I was specifically looking at both Kroger (KR) and Sprouts Farmer's Market (SFM) exactly one year ago. I wanted to diversify away from tech in event of a recession. Grocers are classic recession stocks because people still need to eat. Since then, KR is up over 30% and SFM has doubled. Also, I bought MSFT in fall 2008 when it was $20/share. I did not hold on to it.

IWantToPlayGame

Yep, KR has been very solid throughout all of this. It’s the only grocery/retail I have in my portfolio for a reason.

blondes_n_stocks

Rotation from staples into tech during this bear market rally. In my view, we’re experiencing the beginning of the AI bubble (dot com 2.0). During the dot com, staples outperformed tech by 100% (staples r up 50% and tech down 50%). Once the counter trend rally stops, we will see new highs in staples which includes grocery like $KR and $BJ

trivletrav

$KR is doing well? Been glad I invested during the big dip

Prestigious-Pin-1053

CME BRKb IRM KR Are a few I would add that have a good track record and aren’t going away anytime soon 

TheInkDon1

I don't try to predict anything, but rather find things that are *currently* doing well. Some of the tickers I've moved into this week: WMT, KR, M, HSBC COST I can't afford, but would SOXL & UNG for shorter-term plays

scottybeegood

Yeah all of those are Shorts except for KR

noplanman_srslynone

Staples and utilities incoming ! KR I'm looking at you, MO keep going up as well please

Creepy_Ad_5610

If you’re not all in in KR you’re garbage

unknown_dadbod

Yeah we don't have an KR to keep people buying instead if selling. If we had someone to keep us in check and not selling, we would probably pop 50. This is looking like maybe 10-15 before massive selling happens. Also, people keep selling .2-.3 under price after hours for some stupid reason. They are lowering the price. Even if the price is artificially inflated due to after hours trading, shorts will be pressured to cover asap.

Captain_Ahab_Ceely

You can fight it or adapt. Too many people trying to pick tops or bottoms on volatile stocks like TSLA and then complain when it does something weird. Meanwhile, stocks like ACI and KR get totally ignored during the merger drama they had and were way undervalued. Nothing is a guarantee in the market but go heavier on stuff with a high percentage of succession your favor instead of taking 50/50 shots. P/E of GOOG is 17. Lots of pressure on it with antitrust cases etc. Can it go down? Sure but I'd rather be holding that with a high likelihood of it going back up instead of TSLA at a P/E of 160. Can that go up too? Sure, but I'd rather make "bets" on better probabilities.

Budget-Ocelots

That is actually a good thing. JP and KR are trying to reverse declining birth rate with more benefits. Even CN is giving free rents if you have two children.