PR

WondorBooks

Some new board appointments, I would guess... [Bezinga article](https://api.ibkr.com/news3/desktop1/desktop.html#/view/BZ$18210290?XYZAB=386e30aeff4e41e94931e7b4e601b9d47d6c0c18&SESSIONID=66a1d3ac.00000a8b&from=TAB&USERID=129040355&theme=dark&lang=en&h264_enabled=true&articlePool=BZ%2418210290,SA-N%2418203dac,REUTERS%24181f0706,RSD%24181f2544,REUTERS%24181f0700,DJ-PR%24181f0532,DJ-GL%24181f0538,MTFL%24181edd74,VLE%240c1128c3,VLE%240c1128e0,REUTERS%24181c7481&supportsDesktopVideo=true&ext_browser=true)

Ok_Run_101

Unfortunately no. I don't think most people know what Hyundai owns the majority of BD now so might be a PR issue.

abaggins

I dunno - I'm using gpt to write my dev tickets and it usually churns out a 95% correct answer these days. I make some small changes and its ready for PR. Context: mid-level dev working for a London based consultancy making £53.9k.

Freaudinnippleslip

Right? That’s how I see it, at this point he is just bad PR for the company right? Like it really seems to be bad for brand image to be taking so many public political stances

Ok_Run_101

I understand, but it's still basically pipe dreams at this point. Boston Dynamics are miles ahead in terms of robotics that replace labor, so Hyundai (who owns a majority stake in BD) should have a P/E premium. Same goes for GM who owns autonomous driving company Cruise, which is already ahead of Tesla in robo taxis. So maybe it's those R&D projects combined with high effort PR by Elon in order to hype it up?

ShadowLiberal

Honestly I think this is the real reason why Tesla has been so successful at selling EV's. Before them other automakers often just made compliance vehicle EV's that were purposely bad, or if they weren't compliance EV's they were blatantly targeting environmentalists (like with the Nissan Leaf). Tesla didn't do that, and instead tried to make the best EV possible, and put in features that would heavily appeal to techies, who are willing to spend lots of money on being the first to have a cool new product. But as others have said, the shift away from the early adopters is being really mishandled in the PR space with Musk getting way too political.

Catball-Fun

Why would these people be paid so much to make such shitty PR decisions? Is there a shitty book on PR? Did the PR department suffer a gas leak?

self_winding_robot

And they have a team of consultants to help them, probably also contacted a PR firm to get advice.

Upside-down_Aussie

What a PR disaster! Everyone knows you are supposed to use pizza, smh

theduderino38

I’ve had worse ( in British knight accent) Lived through safe rug pull-2022, lived through NBEV PR stunt and CEO scandal - lived through CannTrust fake walls, lived through getting arrested for possession, lived through SAM doing their thing…. Unrealized losses maxed out at $106k last year and I about shit myself - But Still abiding with all my bags and only adding more…. GLTA (longs) Who can outlast the bureaucrats and Prohibitionist? If we can, we may be handsomely rewarded….

robmafia

> So do you think it is a bad PR move yes >for Crowdstrike to do it automatically, yes >or just the amount? yes. each part is insulting. it's terrible pr, no one would want an automatic gift car for this shit, and the amount is dildos (sorta moot, a $100k gift card to uber eats also makes no sense...)

mpoozd

PR crisis 101: do nothing and keep your mouth shut.

mpoozd

PR crisis 101: Do nothing and keep your mouth shut.

waxheartzZz

So do you think it is a bad PR move for Crowdstrike to do it automatically, or just the amount?

waxheartzZz

Automatically? Dang your net is one of the few with good PR then, or could be local laws

waxheartzZz

When your internet goes out, do you get a gift card? It's not a bad PR move actually even though people will scoff at the amount at first.

defnotIW42

Spotted the Crowdstrike PR Agent

AvocadoKirby

Wow, someone who actually read the PR. lol.

Atuk-77

Looks like exit was the right decision, I wonder if people is underestimating the PR nightmare courtesy of Elon.

Atuk-77

People still underestimating the PR chaos that Elon is bringing to Tesla.

YeezyThoughtMe

In Boeing’s defense they do have a very strong hit man te……I mean a PR team that does alot of the heavy lifting of recent.

pramttl

For CRWD with the unprecedented outage there has been a lot of lost trust, the whole reason companies used them has been to protect themselves from hacks and outages, so that lost trust with this outage, may be harder to rebuild. I anticipate continued pullback in CRWD at-least in the near-term (long term can reverse), S to me seems like a better play because they have a great opportunity to capitalize on the negative PR around their competitor and convert former CRWD customers giving them faster revenue growth. (I could be wrong, this is is not investment advice).

pantherafrisky

The Crowdstrike PR department has arrived on Reddit. Let's give a warm welcome to the people working overtime to paint over another major clusterflock by a corporation, delivering a "you will be fucked" message to worried stockholders. Yay!

Sweaty-Leather3191

I think the counterpoint would be that the stock price has market domination baked in, and this exposed a weakness (even if only/mostly from a PR perspective). In two years time, I’d expect a competitor to match or overtake them. And at that point, the VC economics shift. I don’t have a stake here, nor would I make a bet one way or the other. But I do find it fascinating.

Brickscratcher

The average person doesn't understand what happened (and they've done an incredible PR job), so there won't be enough public backlash to cause any kind of political action. So we have lawsuits. Well, read their fine print. There is a clause in their terms that basically says they're not liable if this exact thing happens. So the lawsuits will probably happen, but its pretty unlikely they'll result in a victory. Likely they will just be settled outside of court to avoid more negative publicity. And the people bringing the suits will settle because their attorney will tell them how they almost certainly will not win the case. So, if there isn't a major public backlash, and the lawsuits are gonna be pretty toothless, who is going to invoke these changes? If you think governments take action against large companies without significant pressure to do so, you're mistaken. Not even for any conspiratorial reason, but because it makes sense. Governing bodies always have a vested interest in maintaining the status quo, because the status quo generates order. When the status quo changes, there is societal disruption. Sorry, I wish what you said was true and there will be repercussions. But the same rules just don't apply to large corporations as to the rest of us. Fun fact: in America, companies literally have more rights than individuals. Corporations have all the rights associated with citizens, and then extras exclusive to them! Sorry. Just don't think this is a realistic take, even though if all things were fair, it probably would be

Mv333

Yeah, but right now every company that is not using Crowd strike is asking their IT director why they weren't affected, then the next question is going to be, "if so many big companies are using it, then why aren't we?" Depending on how well they can PR their way through this, they have a huge opportunity.

jpric155

There's a lot of hype from recent PR and it had a pretty high short interest (20+%) so seems like shorts still getting squeezed while funds, etc are buying in.

RackBall666

Third time in one year of “Wiz” advanced talks. Acquisition of this size never made sense. Frankly, it’s brilliant PR/marketing from Wiz. Wiz definitely sees an opportunity to grab CRWD’s cloud security customers/clients and push its total revenue closer to the 1B mark, which will allow for an IPO. As of last week, CRWD was on the offensive with Wiz and now it’s the inverse. Or there is something inherently wrong that will come out in a news cycle. Who knows but I’m betting on the former.

OhFuuuccckkkkk

Hardly. Everyone knew this was going to stretch long into the next few months. They had absolutely terrible PR around this and provided next to no meaningful updates on the fix. The fallout is still ongoing and the price hasn’t bottomed out yet.

warriorsReaper

May be you are right. But the recent PR suicide of CRWD definitely attributed to this decision. Suddenly WIZ finds themselves to be a company with lot of potential clientele. At least they seem to think so

Rude_Ad9567

They haven’t PR’d any of it

Frank-sWildYears

Been long CRWD since 71. Last add was 5 shares at 130. I get the bad PR about Friday's debacle. I even realize that they will likely lose 5% of earnings from the fallout. Crowdstrike was considered best in breed in cyber security. Do you think this is a buying opportunity or the start of a slow demise of a company? I am debating adding here later this week. Hard to think this is a company killer mistake. Your thoughts?

RIP-RiF

Because the Israeli factory was cancelled to distance Intel from Israel for PR reasons. These were cancelled to reallocate funds. Different messaging to send out, wouldn't want to confuse the issue by lumping them together.

Ricky_Boby

Yeah I absolutely loath "any PR is good PR". The kind of PR crowdstrike has right now is like making it on the news for being a serial pedophile and owning a daycare, yeah everybody knows you... but it's so they can keep as far away as possible.

HomerGymson

Not when everyone already used you. All PR is good PR for nobodies, but who are they gonna sell to when they just burned nearly all the Fortune 500 companies, and the ones they didn’t have are going to avoid them like the plague? Short term slight drop, long term, down to $100 is my guess. With that said, I don’t play options and have no stake here, so don’t take my advice

GoldenEelReveal76

Imagine being that terrible at your job and still vacuuming up endless press about your “visionary genius”. How many PR people does she employ?

SnooHobbies9325

Every PR is good PR.

Blarghnog

Their emergency PR agency deserves a gold medal, and then everyone in the company should be fired for how they positioned themselves like idiots. We are essential technology — see how we kneecapped the entire world with *just one update* — we are mission freekin’ critical.

Ken_Sanne

I wouldn't want to be whoever is in charge of PR at tesla.

Thebandofredhand

This dude is single-handedly ruining his company's reputation. It's like he hates money, be more like Jeff just STFU and let the PR team do the talking.

EARTHB-24

Mr. Melons won’t like the idea. His PR will hate you for this!

meltbox

Well it only works on PR things. This time they reamed a bunch of companies some of which will definitely be switching solutions because of this.

Big-Leadership1001

The government did officially deny the academic definition of recession however. Multiple aspects in fact, the white house PR rep and Yellen as well - though anyone believing Yellen at this point is transitory.

Axpp

Trump won his immunity lawsuits Supreme Court made more pro republican decisions Biden looked horrible in the debate Trump survived an assassination attempt and got good PR Biden withdraws leaving a void months before the election. This is an epic disaster for democrats…

Far-Outcome-8170

How the hell are any of you regards thinking this hits the market. We've all known for weeks that Biden doesn't know what year it is, trumps shooting reaffirmed the dema need to up their game and Biden is a PR joke. It's been priced in for ages

mold_motel

My old housemate used to fuck this fine PR chick who had an airhockey table for the dinner table.

randyzmzzzz

dude same i really think this guy is from CRWD PR department

Okay_Redditor

It's called makeup and PR dog and pony show.

K3wp

>Someone fucked up and committed a driver containing all 0's instead of actual code and it pushed out OTA with zero validation performed of any kind, automated or manual - like even at the most chickenshit outfits I've ever worked at there were at least checks to make sure the shit that was checked in could compile. Even when I'm working in a "sandbox" dev environment I'm putting all my stuff through source control and submitting PR's with reviewers, prior to deployment. Just to maintain the 'muscle memory' for the process and not fall back into a 1990's "Push-N-Pray" mentality. I specifically do consulting in the SRE space; developers should not be able to push to production \*at all\* and the release engineers should not have access to pre-release code. As in, they can't even access the environments/networks where this stuff happens. Additionally; deployments should indeed have automated checks in place to verify the files haven't been corrupted and are what they think they are; i.e. run a simple Unix 'file' command and verify a driver is actually, you know, a driver. There should also be a change management process where the whole team + management sign off on deployments; so everyone is responsible if there is a problem. Finally, phased rollouts w/automated verification will act as a final control in case a push is causing outages. I.e.; if systems don't check in after a certain period of time after a deploy; put the brakes on it. What is really odd about this specific case is that AFAIK, Windows won't load an unsigned driver; so somehow Crowdstrike managed to deploy a driver that was not only all-zeroes; but digitally signed. And then mass push to production instead of dev. > I will never hire a person that has crowdstrike on their resume in the future. They are good guys, a small shop and primarily a security and not a systems/software company. I'm familiar with how Microsoft operates internally, I would not be surprised if their "Windows Update" org. has more staff than all of Crowdstrike. Doing safe release engineering at that scale is a non-trivial problem.

Streiger108

> looked like fools having to deal with the PR. Not really. Something this big, the only companies looking like fools are crowdstrike and microsoft.

redhill_qik

I guess technically a stock split can be considered a dividend, but it is rare to see it worded this way. Not sure how their PR department would word a reverse split.

gurney__halleck

So in all stock splits the additional shares are issued as a stock dividend? I'm familiar with the logic of a normal stock split but it was the language in the PR that threw me off.

SoundHearing

dude, the big players won’t go down on this, they will spend tens of billions in PR, political bribes and Mk ultra shit to avoid losing hundreds of billions let this be a lesson to anyone who things the investor class understands anything about tech engineers don’t even understand tech tech = executive sociopaths making engineers do things that an engineer should never do

RumLovingPirate

Doesn't matter if they are successful. You're going to have most major airlines, half the fortune 500, hospitals, and many governments finding a whole lot of reasons to bring suits. And that's just in the US and it'll be a whole different ballgame when the EU enters the chat. Even if crowdstrike wins them all, the legal fees will be world ending. This on top of what will likely be a massive decline in revenue. I can't imagine most major airlines or anyone else who took a big financial loss plus bad PR renewing contracts.

fmaz008

My point is that their business went down for X times and they lost money and looked like fools having to deal with the PR. They will ask why, and maybe not understand, but could very well *demand* to get rid of CrowdStrike after what happened.

CryptosianTraveler

Based on their business before black Friday, the article was correct. That's what MF evaluates. Their business. In fact it's their success that made the problem so bad. If they were just an up-and-comer with 100 customers, this wouldn't have been the PR nightmare that it is.

Captain_Ahab_Ceely

Using this logic, you should short Boeing as well. They will definitely take some sort of a PR hit but it's unlikely CRWD goes to zero.

fuka123

Or thorough PR reviews, automated tests, and QA

Bodyfluids_dealer

The Fed is GS’ PR department.

celzo1776

Nothing absolutly nothing will happen, that a couple of interns get sacked for PR is all you can expect, how many times haven’t MS dropped the ball on their products

NefariousnessTasty82

People saying it won’t move a needle, you take other companies with mediocre PR’s like ffie and zapp and how far this went up even tho those companies are no where near a billion dollar solar company.

OldDatabase9353

I imagine a lawsuit won’t go anywhere. If people died, then the fault should be on the 911 call centers, hospitals, and other businesses who allowed their operations to be so dependent on IT infrastructure that a single line of code could cause their whole operation to crash. It’s not crowdstrikes fault if they didn’t have a backup plan I would also imagine that while many businesses are looking at other cybersecurity providers, they may have contracts in place with crowdstrike or that switching to another one may otherwise be so costly that they won’t Where the stock price goes next will largely depend on how their PR handles this  

rayhaque

Strong disagree. Crowdstrike didn't get hacked. They made a logistics mistake. They just need to spin this PR disaster the right way and the campaign already started Friday morning.

SomewhereOld2103

I know, I didn't say the subcategory is useless. I just think it's funny how it trends like an entire PR firm is behind it sometimes.

Competitive-Bet-9828

Crowdstrike just got the most crazy PR exposure all over the earth after this. No such thing as bad publicity, right?

cheesecow007

This was probably the guy who reviewed the PR that didn't get their comment addressed

teamcemi

You can compare it with all hosting providers that got ransomware and lost customers data… They are all still in the business and selling more servers/storage and “cyber protection” Same thing here they will go on a PR apologize roadshow and get to speak with all customers and meet even more customer managers than before maybe even CEOs of companies they never dreamt of and can sell even more.

Stonk_Lord86

IT admins don’t negotiate contracts with 3rd party solutions, their executive management overlords do. The cost to shift products greatly reduces a shift in strategic enterprise solutions with any sort of speed. If CrowdStrike walks the PR line over the coming weeks as I suspect they are working around the clock to do at this point, there will not be near the exodus you think will happen (even if it is absolutely deserved). If they fail at that and any blip in the radar happens from here, then I would agree there will be tangible moves elsewhere.

iamcoding

If we were talking about the masses. Bad PR for B2B is likely very different.

imsowhiteandnerdy

Can you imagine being the software engineer responsible for the PR that caused this? I actually feel bad for them because in my opinion the blame for this issue rests squarely on their QA/testing folks, not on the developers.

toohighforthis_

Even if it's a one-off, this is one hell of a one-off. This brought the global economy nearly to a standstill. Planes grounded, trains halted, countless companies having to shutter business for the day. It is horrible PR for a cybersecurity company to show their insecurity and vulnerability. This will pass, but we don't know if this is a dip or just the beginning of a plunge. Many companies were screwed by this today, and many will be rethinking contracts at renewal. Not to mention the potential customers who will likely go elsewhere now. Nobody can predict the future, but I sure as hell wouldn't bet on this company. I don't like to just buy dips and hope for the best, I prefer to invest in companies who have their act together and that i truly believe in for the long haul.

tapir420

Someone had to approve that PR

Humping_Slug

And good PR is good PR

GardenDesign23

Bullish, bad PR is good PR

fuka123

Fault is shared here with whomever approved their PR

starfishinguniverse

Their recent PR, I am betting they are holding off until the audit finalizes and have some concrete items to lay down. They are taking feedback from investors and applying that which they deem appropriate. I personally would prefer no updates, than fluff pieces. I believe in the company and will be along term holder. I put in what I can afford to lose. \*not financial advice\*

ilovethewayyousmile

his PR comeback will be studied, bro is pulling off gold chains now 

kb_kills

Op added the last PR to access invalid mem 0x9c by a kenel module and created the post.

Samjabr

PR perhaps. Lawsuits, not so quick. And stocks with lawsuit overhangs generally don't outperform in the short term. See: JNJ

Lost-Practice-5916

If you think bad PR is not easily overcome in this world you haven't been following the news for the past several years. Attention spans are getting shorter, not longer. No one cares about one time things like this. As long as you're not like Elon doubling down on nonsense over and over, forcing people to remember, people will forget.

bankimu

Not necessarily. Not Microsoft, not Zoom, not Google, not Meta. They are shrewed, and are backing off from DEI as their dip in it was only PR. Some companies like Disney, BRIGHT, are all in it from an ideological standpoint. I would be careful buying their stocks.

Paran0a

buying CRWD calls at open FRFR this is great PR , theres no bad publicity buy CRWD BUY IT BUY IT ( what do they make again ? )

Elite_Alice

Here’s to a better day for AGBA.. despite the falling wedge, sentiment is very high still and everyone knows it’s just a matter of time for the PR. Still sucks being red in a great stock

NegotiationSmall5014

Again thanks for the heads up about this. Wouldn’t even have thought to buy options before their earnings are released. I know Swedish Match had record amounts of sales this year. Also how conscientious they are about the press and bad PR in regard to the possible comparison between them and Juul. I don’t see them getting bad PR for how they are going to continue marketing it and getting a cult following around it!

SPAC_Time

[Nauticus Robotics Announces Transformative 1-for-36 Reverse Stock Split on July 23, 2024](https://www.prnewswire.com/news-releases/nauticus-robotics-announces-transformative-1-for-36-reverse-stock-split-302201004.html) \- KITT KITTW Transformative? They put that PR through the spin cycle. Should leave about 2 million shares outstanding after the split, based on "[As of May 10, 2024, the registrant](https://www.sec.gov/Archives/edgar/data/1849820/000184982024000112/kitt-20240331.htm#:~:text=As%20of%20May%C2%A010%2C%202024%2C%20the%20registrant) had 62,431,772 shares of common stock outstanding."

StaticOptic

What for? Lol with 800k I can buy a house cash (Texas) or in the Caribbean (PR) and have some left for a Mclauren or Lambo

flytimesby

I PR’d on let press last night and let out a gnarly wet fart while the girl with the nicest ass in my gym was standing right next to me. Anyways, I’m loosing money today.

Wings2493

You think that low? So much good PR lately with the FDA and EPS/income/cash flow heading in the right direction

sebach22

Nah they’re about to lower guidance and/or miss. Bad PR from the past 6 months is going to finally catch up to them

joshdrumsforfun

Trump talks about hundreds of things he’s guilty about, it’s called getting ahead of the story. He’s a marketing genius and can literally turn any story into a positive. He’s a convicted felon and has been proven in court to have raped a woman and he’s received not a single but of PR damage from either of those things. He was the president who was in power when Epstein was killed in prison, wouldn’t that be the cover up of the century if any other president had their former pedophile business associate killed in prison knowing he was a guilty party and said pedophile could eat on him? Amazing that the media has never spoken once about that connection, but spent hours every time Biden tripped on a stair or fell off a bike.

Logical-Dust9445

Yeah, it's unclear. I'm sure that they're doing it because it's not financially wise for either the end customers or SPWR themselves. The thing about this industry is that regulations and utilities are fighting back, lobbying and passing laws that negatively affect renewables. Along with the tax credits extended, tariffs on china solar panels, etc. It may just be that the previous deals signed were bad for everyone involved. What I do not like as a shareholder is that THERE IS NO PR from SPWR. I mean, come on. At least put something out to explain.

cantadmittoposting

yeah but the announcement was, if anything, less bold than the PR drop from a few days ago, and unless there's more to come, didn't really warrant the whole "press event at our HQ" status. Would be nice to get $1.1 or $1.15 by tomorrow though to run a mild profit off of the $.05 cost basis i have on the weekly 1c

InIce1234

I will for ever associate Amazon Prime Day with a 3% drop in QQQ and AMZN. Very bad PR move.

Seabound117

Think of the elections like earnings for the US Economy, no matter who wins it will go over like a wet fart and everyone will sell the news. I think though -32% would be near economic apocalypse levels and is probably just an intentionally bad estimate to justify how whatever downturn we do experience is “better than expected”. Kind of like how probably some earnings estimate are intentionally low or high to get a beat or miss result for PR or derivative purposes.

Wings2493

Crazy to me, FDA fast tracking, good board, lots of good PR lately, can barely hold over $4

MindbenderGam1ng

Intel is gonna be fucked from a PR standpoint brother, their new generation of CPUS (i9 13xx/14xx series) have been having insane overheating, memory, throttling, etc. Right now only enthusiasts care but tbh I think it will become widespread

sebach22

Never had this negative of PR and a CEO that is actively denying and dismissing peoples concern on TV interviews, but you keep waiting

Needsupgrade

They got full blown top tier PR team pulling strings and pumping it. They got hype feeding into all the right channels to get dumb money on the long side. All as the insiders liquidate their positions.  This is the exit scam time. And it can last longer than you think.  I almost want to double down on my already fucked puts but need liquidity because life

cookingboy

> when the people themselves But we all know people’s opinions *are* influenced by the media. After all the Iraq War also had overwhelming public support initially as well. Americans overall are very easily swayed by what they read/watch, for example many of us have negative opinions of TikTok, but how many realize [Meta/Thiel hired a conservative PR firm to spread that message](https://www.washingtonpost.com/technology/2022/03/30/facebook-tiktok-targeted-victory/).

sebach22

Good luck, gonna be flat or negative on earnings, I think the past 3-5 months of negative PR will start to show up in earnings